Author : Andy Sernovitz
Publisher : Greenleaf Book Group
Page : 0 pages
File Size : 43,42 MB
Release : 2012
Category : Interactive marketing
ISBN : 9781608323661
"With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
Author : Susan Blu
Publisher : Pomegrante Press (CA)
Page : 0 pages
File Size : 41,31 MB
Release : 1998-03
Category :
ISBN : 9780938817475
Voice-overs, the audio portions of radio and TV commercials, can be an exciting and lucrative career for anyone who can master the technique. This book and accompanying tape explains everything one needs to know to do effective voice-overs and get jobs in this field.
Author : Adam McClellan
Publisher : Lulu.com
Page : 74 pages
File Size : 34,39 MB
Release : 2019-03-11
Category : Computers
ISBN : 0359499031
Adam, McClellan, a regional vice president at Vivint Solar knows this firsthand: More than 80 percent of his direct sales come from referrals, and for the first time, he's sharing the secrets of his success with direct sellers outside of his inner circle.
Author : Jay Baer
Publisher : Penguin
Page : 274 pages
File Size : 26,91 MB
Release : 2018-10-02
Category : Business & Economics
ISBN : 0525537279
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.
Author : George Silverman
Publisher : AMACOM
Page : 272 pages
File Size : 42,34 MB
Release : 2011-02-23
Category : Business & Economics
ISBN : 0814416691
In the widely well-received first edition of The Secrets of Word-of-Mouth Marketing, author George Silverman provided readers step-by-step guidance with his innovative Decision Matrix for constructing a word-of-mouth marketing campaign that exponentially increases revenue. Now, extensively revised to reflect the profound changes in the marketplace--from new attitudes and communication methods, to new ways of relating to increasingly wary web and social media users--the second edition of this groundbreaking book shows readers how they can move beyond traditional approaches to identify potential buyers and compose the kind of message that inspires customers to spread the word about products and services. Featuring enlightening case studies and examples, The Secrets of Word-of-Mouth Marketing simplifies the process of choosing your delivery method, harnessing the power of influencers, and measuring results. Whether you’re wondering how to navigate the latest digital media or interested in learning what Malcolm Gladwell got wrong, this helpful tool is still the ultimate word on word of mouth.
Author : Andy Sernovitz
Publisher : Pressbox
Page : 76 pages
File Size : 46,83 MB
Release : 2012-07-01
Category : Marketing
ISBN : 9780983429029
Word of Mouth Marketing: The Comic Book By Andy Sernovitz with Cale Johnson. Illustrated by Shane Clester. Quickly learn to get people talking about you in this fast, fun, comic edition of the New York Times bestseller Word of Mouth Marketing: How Smart Companies Get People Talking. The original is the #1 word of mouth marketing book since 2004, translated into 14 languages. This exciting new graphic novel edition makes these fantastically useful ideas even easier to read, implement, and share. The comic edition is a great way to teach word of mouth marketing to teams that need it most but don't have the time to sit down with the complete book. For fans of the full book, the comic makes a great back-pocket guide for your day-to-day marketing. With straightforward advice and humor, Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations: Reasons People Talk About You 4 Rules of Word of Mouth Marketing 5 Ts of Word of Mouth Marketing 6 Big Ideas: Deep Stuff That Changes Marketing Forever Learn to use word of mouth marketing to make your company more profitable, how to spend less on marketing, and how to make your customers happier.
Author : Elvira Ismagilova
Publisher : Springer
Page : 148 pages
File Size : 32,94 MB
Release : 2017-02-15
Category : Computers
ISBN : 3319524593
This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future directions for this growing field. eWOM is an important marketing technique in brand communications, and it plays an important role in modern e-commerce. Marketers become extremely interested in enhancing the power of eWOM developing loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM.
Author : Chad Bennett
Publisher : JHU Press
Page : 343 pages
File Size : 23,82 MB
Release : 2018-05-15
Category : Literary Criticism
ISBN : 1421425378
"Word of Mouth brings together the insights of queer and lyric theory to tell the story of how gossip modeled forms of sociality and voice that poets experimented with over the course of the twentieth century. Through a set of case studies of culturally diverse American poets--Gertrude Stein, Langston Hughes, Frank O'Hara, James Merrill, and others--who absorbed and contended with the loose talk that swirled about them and their work, the book argues that gossip became a vehicle for the performance of alternative sexualities and concomitant meditations on alternative modes of poetic practice. At the heart of this argument is a queer revaluation of modern lyric poetry. Attending to gossip's key role in modern and contemporary poetry enables a recognition of the unpredictable ways that conventional understandings of the modern lyric poem--as, for example, an utterance smudging the lines between private and public, knowing and unknowing, intimacy and strangeness--have been shaped by, and afforded a uniquely suitable space for, the expression of queer sensibilities. More than simply mapping a curious poetic mode, then, Word of Mouth contributes a crucial, and largely neglected, queer perspective to current lyric studies and its renewed scholarly debate over the practices and forms of lyric poetry. The book presents new and instructive queer contexts for understanding the influential formal achievements of Stein, Hughes, O'Hara, and Merrill, and uncovers the unexpected ways that the history of the modern lyric intertwines with histories of sexuality"--
Author : Jonathan Cohen
Publisher : New Directions Publishing
Page : 220 pages
File Size : 28,15 MB
Release : 2011
Category : Poetry
ISBN : 9780811218856
This is a bilingual collection of various Spanish and Latin American poets.
Author : Paul M. Rand
Publisher : McGraw Hill Professional
Page : 257 pages
File Size : 29,90 MB
Release : 2013-10-04
Category : Business & Economics
ISBN : 0071816224
Reach more customers and grow your business with today’s most powerful marketing tool: Word-of-Mouth Highly Recommended shows the impact of customer recommendations on businesses--transforming how people buy, how you reach customers, how you improve products, and ultimately how you can grow your company by leveraging the power of recommendations. It explains why word-of-mouth recommendations are marketing’s “holy grail,” how to get people talking, who gives recommendations, where recommendations occur, what it takes to build a recommendable brand, and how to instill WOM into every aspect of a business and at the center of any marketing mix. Paul M. Rand is the founder, President and CEO of Zócalo Group, one of the world’s leading word of mouth and social media marketing agencies and one of the fastest growing companies inside Omnicom Group, the 2nd largest global advertising and marketing holding company. He also serves at the Chief Digital Officer for Ketchum, a leading global communications firm.
