World's Fairs Italian-Style


Book Description

According to conventional wisdom, Italy was not an influential participant in the nationalistic and imperialistic discourses that world's fairs produced in countries such as Great Britain, France, and the United States. In the late nineteenth and early twentieth centuries, however, Italy hosted numerous national and international exhibitions expounding notions of national identity, imperial expansion, technological progress, and capitalist growth. World's Fairs Italian-Style explores world's fairs in Italy at the turn of the twentieth century in comparison to their more famous counterparts in France, England, and the United States. Cristina Della Coletta demonstrates that, because of its social fragmentation and hybrid history, Italy was a site of both hegemony and subordination – an aspiring imperial power whose colonization started from within. She focuses on two best-selling authors, Emilio Salgari and Guido Gozzano, and illustrates how these authors interpreted their age's 'exposition mentality.' Salgari and Gozzano's exposition narratives, Della Coletta argues, reveal Italy's uncertainties about own sense of national identity, and its belated commitment to Western imperialism. Of interest to students and scholars of literature, cultural history, and Italian, World's Fairs Italian-Style provides a fascinating glimpse into a hitherto unexplored area of study, and brings to light a cultural phenomenon that played a significant role in shaping Italy's national identity.




Fair World


Book Description

A history of world's fairs and expositions from London to Shanghai 1851-2010.




Modern Architecture and its Representation in Colonial Eritrea


Book Description

Modern Architecture and its Representation in Colonial Eritrea offers a critical assessment of architecture and urbanism constructed in Eritrea during the Italian colonial period spanning from 1890-1941. Drawing together imperial projects, modernist aesthetics, and fascist motives, the book examines how the merger of these three significant influences yielded a complex built environment that served to emulate, if not redefine, Italian colonial pursuits. As Italy’s colonia primogenità or 'first born colony', Eritrea and its capital, Asmara, not only bore witness to the emergence of politicized interiors and international expositions, the colony became a vehicle that polarized issues of race and gender. Exploring discourses of modernity in Africa, this book moves between histories of architecture, urbanism, literature and media to describe how Eritrea and Asmara became a crucial fulcrum for Italy's ill-fated pursuits in Ethiopia and other neighboring countries. Consequently, modern architecture inscribed Eritrean subjectivities while redefining technologies that affected constructions of the colonial interior. Modern Architecture and its Representation in Colonial Eritrea demonstrates how architecture in Asmara reshaped the creation and reception of Italian East Africa.




The 1933 Chicago World's Fair


Book Description

Chicago's 1933 world's fair set a new direction for international expositions. Earlier fairs had exhibited technological advances, but Chicago's fair organizers used the very idea of progress to buoy national optimism during the Depression's darkest years. Orchestrated by business leaders and engineers, almost all former military men, the fair reflected a business-military-engineering model that envisioned a promising future through science and technology's application to everyday life. But not everyone at Chicago's 1933 exposition had abandoned notions of progress that entailed social justice and equality, recognition of ethnicity and gender, and personal freedom and expression. The fair's motto, "Science Finds, Industry Applies, Man Conforms," was challenged by iconoclasts such as Sally Rand, whose provocative fan dance became a persistent symbol of the fair, as well as a handful of other exceptional individuals, including African Americans, ethnic populations and foreign nationals, groups of working women, and even well-heeled socialites. Cheryl R. Ganz offers the stories of fair planners and participants who showcased education, industry, and entertainment to sell optimism during the depths of the Great Depression. This engaging history also features eighty-six photographs--nearly half of which are full color--of key locations, exhibits, and people, as well as authentic ticket stubs, postcards, pamphlets, posters, and other it




Neocolonialism and Built Heritage


Book Description

Architectural relics of nineteenth and twentieth-century colonialism dot cityscapes throughout our globalizing world, just as built traces of colonialism remain embedded within the urban fabric of many European capitals. Neocolonialism and Built Heritage addresses the sustained presence and influence of historic built environments and processes inherited from colonialism within the contemporary lives of cities in Africa, Asia, and Europe. Novel in their focused consideration of ways in which these built environments reinforce neocolonialist connections among former colonies and colonizers, states and international organizations, the volume’s case studies engage highly relevant issues such as historic preservation, heritage management, tourism, toponymy, and cultural imperialism. Interrogating the life of the past in the present, authors thus challenge readers to consider the roles played by a diversity of historic built environments in the ongoing asymmetrical balance of power and unequal distribution capital around the globe. They present buildings’ maintenance, management, reuse, and (re)interpretation, and in so doing they raise important questions, the ramifications of which transcend the specifics of the individual sites and architectural histories they present.




Expanding Nationalisms at World's Fairs


Book Description

Expanding Nationalisms at World’s Fairs: Identity, Diversity, and Exchange, 1851–1915 introduces the subject of international exhibitions to art and design historians and a wider audience as a resource for understanding the broad and varied political meanings of design during a period of rapid industrialization, developing nationalism, imperialism, expanding trade and the emergence of a consumer society. Its chapters, written by both established and emerging scholars, are global in scope, and demonstrate specific networks of communication and exchange among designers, manufacturers, markets and nations on the modern world stage from the second half of the nineteenth century into the beginning of the twentieth. Within the overarching theme of nationalism and internationalism as revealed at world’s fairs, the book’s essays will engage a more complex understanding of ideas of competition and community in an age of emergent industrial capitalism, and will investigate the nuances, contradictions and marginalized voices that lie beneath the surface of unity, progress, and global expansion.




Shaping China’s Global Imagination


Book Description

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.




A Taste of Progress


Book Description

World exhibitions have been widely acknowledged as important sources for understanding the development of the modern consumer and urbanized society, yet whilst the function and purpose of architecture at these major events has been well-studied, the place of food has received very little attention. Food played a crucial part in the lived experience of the exhibitions: for visitors, who could acquaint themselves with the latest food innovations, exotic cuisines and ’traditional’ dishes; for officials attending lavish banquets; for the manufacturers who displayed their new culinary products; and for scientists who met to discuss the latest technologies in food hygiene. Food stood as a powerful semiotic device for communicating and maintaining conceptions of identity, history, traditions and progress, of inclusion and exclusion, making it a valuable tool for researching the construction of national or corporate sentiments. Combining recent developments in food studies and the history of major international exhibitions, this volume provides a refreshing alternative view of these international and intercultural spectacles.




Fleeting Cities


Book Description

Imperial expositions held in fin-de-siècle London, Paris and Berlin were knots in a world wide web. Conceptualizing expositions as meta-media, Fleeting Cities constitutes a transnational and transdisciplinary investigation into how modernity was created and displayed, consumed and disputed in the European metropolis around 1900.




World's Fairs on the Eve of War


Book Description

Since the first world's fair in London in 1851, at the dawn of the era of industrialization, international expositions served as ideal platforms for rival nations to showcase their advancements in design, architecture, science and technology, industry, and politics. Before the outbreak of World War II, countries competing for leadership on the world stage waged a different kind of war—with cultural achievements and propaganda—appealing to their own national strengths and versions of modernity in the struggle for power. World's Fairs on the Eve of War examines five fairs and expositions from across the globe—including three that were staged (Paris, 1937; Dusseldorf, 1937; and New York, 1939-40), and two that were in development before the war began but never executed (Tokyo, 1940; and Rome, 1942). This coauthored work considers representations of science and technology at world's fairs as influential cultural forces and at a critical moment in history, when tensions and ideological divisions between political regimes would soon lead to war.