Get to the Point!


Book Description

In this indispensable guide for anyone who must communicate in speech or writing, Schwartzberg shows that most of us fail to convince because we don't have a point-a concrete contention that we can argue, defend, illustrate, and prove. He lays out, step-by-step, how to develop one. In Joel's Schwartzberg's ten-plus years as a strategic communications trainer, the biggest obstacle he's come across-one that connects directly to nervousness, stammering, rambling, and epic fail-is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. A point is something more. It's a contention you can propose, argue, defend, illustrate, and prove. A point offers a position of potential value. Global warming is real is not a point. Scientific evidence shows that global warming is a real, human-generated problem that will have a devastating environmental and financial impact is a point. When we have a point, our influence snaps into place. We communicate belief, conviction, and urgency. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.




Writing to Respond


Book Description

A directional guide for interacting with texts for students’ from grades 6-12. It provides a map for stimulating reluctant readers and writers, a platform for creativity, and a private place for nurturing accuracy. Author Other reviews Writing to Respond to an Article was created by Martha Joseph Watts to encourage students to read magazines with meaning while at the same time improving their writing skills in a non-threatening way.




Writing to Respond to Text and Tests


Book Description

Writing to Respond to Text and on Tests is a revised edition of Writing to Respond: Cultivating a Habit. It highlights the academic vocabulary that students address on each step of the process, and it encourages students to take charge of their critical thinking skills. Students are coached into formulating questions to steer their writing responses. This unique feature makes the process practical for all student groups on the middle and high school levels. This process tackles all the English Language Arts Shifts identified by the Common Core States standards.




From Reads to Leads


Book Description

Content has a clear role in the marketing process. It must aid the customer journey by moving readers from one stage of awareness to the next until they become leads. In other words, content develops leads. If your content is going to fulfill its duty—to turn readers into leads—people need to actually read it. So how can you write content that people will read? From Reads To Leads teaches 11 principles that define how a content writer writes every draft. Applying these principles to your writing will help you grab the right person’s attention, get your message across, and move your reader down the marketing funnel. The book comes with 40 writing exercises to each chapter to help you learn and practice several writing rules that will help you focus on writing content that makes readers act instead of writing content that sits on a server and gathers dust. You'll discover: How to understand what your readers need and how to write content that appeals to them How to get the desired response from your readers and move them down the marketing funnel How to figure out and communicate your key message and how to use it to take readers to the next stage of their journey How to creatively turn your content into a story with a three-act structure How to write an outline that focuses your writing and kills your procrastination What makes writing clear and simple How to express your brand’s personality and make your writing recognizable What makes content readable, and how to get your readers to stay with you till the end The writer’s role in the content writing process, and how you should approach content collaborations How you should react when your work is ripped to shreds From Reads to Leads is a true roadmap to succeeding with content for copywriters, content writers, marketing managers, and entrepreneurs curious why they're not making as many leads with their content as they know they should. Website: https://www.readstoleads.com/




Responsive Teaching


Book Description

This essential guide helps teachers refine their approach to fundamental challenges in the classroom. Based on research from cognitive science and formative assessment, it ensures teachers can offer all students the support and challenge they need – and can do so sustainably. Written by an experienced teacher and teacher educator, the book balances evidence-informed principles and practical suggestions. It contains: A detailed exploration of six core problems that all teachers face in planning lessons, assessing learning and responding to students Effective practical strategies to address each of these problems across a range of subjects Useful examples of each strategy in practice and accounts from teachers already using these approaches Checklists to apply each principle successfully and advice tailored to teachers with specific responsibilities. This innovative book is a valuable resource for new and experienced teachers alike who wish to become more responsive teachers. It offers the evidence, practical strategies and supportive advice needed to make sustainable, worthwhile changes.




Rightness as Fairness


Book Description

Rightness as Fairness provides a uniquely fruitful method of 'principled fair negotiation' for resolving applied moral and political issues that requires merging principled debate with real-world negotiation.




Teaching ESL Composition


Book Description

In keeping with the spirit of the first edition, Teaching ESL Composition: Purpose, Process, and Practice, Second Edition presents pedagogical approaches to the teaching of ESL composition in the framework of current theoretical perspectives on second language writing processes, practices, and writers. The text as a whole moves from general themes to specific pedagogical concerns. A primary goal is to offer a synthesis of theory and practice in a rapidly evolving community of scholars and professionals. The focus is on providing apprentice teachers with practice activities that can be used to develop the complex skills involved in teaching second language writing. Although all topics are firmly grounded in reviews of relevant research, a distinguishing feature of this text is its array of hands-on, practical examples, materials, and tasks, which are presented in figures and in the main text. The synthesis of theory and research in a form that is accessible to preservice and in-service teachers enables readers to see the relevance of the field's knowledge base to their own present or future classroom settings and student writers. Each chapter includes: *Questions for Reflection--pre-reading questions that invite readers to consider their own prior experiences as students and writers and to anticipate how these insights might inform their own teaching practice; *Reflection and Review--follow-up questions that ask readers to examine and evaluate the theoretical information and practical suggestions provided in the main discussion; and *Application Activities--a range of hands-on practical exercises, such as evaluating and synthesizing published research, developing lesson plans, designing classroom activities, executing classroom tasks, writing commentary on sample student papers, and assessing student writing. The dual emphasis on theory and practice makes this text appropriate as a primary or supplementary text in courses focusing on second language writing theory, as well as practicum courses that emphasize or include second language writing instruction or literacy instruction more generally. New in the Second Edition: *updated research summaries consider new work that has appeared since publication of the first edition; *revised chapter on research and practice in the use of computers in second language writing courses covers recent developments; *streamlined number and type of Application Activities focus on hands-on practice exercises and critical analysis of primary research; and *revisions throughout reflect the authors' own experiences with the text and reviewers' suggestions for improving the text.




ENYA


Book Description

Chilly Gonzales is one of the most exciting, original, hard-to-pin-down musicians of our time. Filling halls worldwide at the piano in his slippers and a bathrobe—in any one night he can be dissecting the musicology of an Oasis hit, giving a sublime solo recital, and displaying his lyrical dexterity as a rapper. In his book about Enya, he asks: Does music have to be smart or does it just have to go to the heart? In dazzling, erudite prose Gonzales delves beyond her innumerable gold discs and millions of fans to excavate his own enthusiasm for Enya's singular music as well as the mysterious musician herself, and along the way uncovers new truths about the nature of music, fame, success and the artistic endeavour.




Second Language Writing (Cambridge Applied Linguistics)


Book Description

This text is a highly accessible and authoritative approach to the theory and practice of teaching writing to students of English.




Response To Student Writing


Book Description

Synthesizes & critically analyzes research on responce to L2 student writing and discusses implications of the research for teaching, specifically written & oral teacher commentary, error correction, and peer response. Intended for comp. researchers,