Author : Edward L. Bernays
Publisher :
Page : 0 pages
File Size : 28,97 MB
Release : 1983
Category : Public relations
ISBN :
Defines public relations and outlines opportunities in the field. Also discusses the aptitudes and training necessary to the making of a good public relations practitioner.
Author : Edward L. Bernays
Publisher :
Page : 168 pages
File Size : 20,61 MB
Release : 1961
Category : Large type books
ISBN :
Author : Edward L. Bernays
Publisher : Rosen Publishing Group
Page : 143 pages
File Size : 13,24 MB
Release : 1979-01-01
Category : Public relations
ISBN : 9780823904433
Defines public relations and outlines opportunities in the field. Also discusses, the aptitudes and training necessary to the making of a good public relations practitioner.
Author : Ken Kerrigan
Publisher : Emerald Group Publishing
Page : 80 pages
File Size : 35,82 MB
Release : 2020-08-17
Category : Business & Economics
ISBN : 1839095989
In an era of fake news and diminishing trust, it’s time to ask exactly what our future in public relations will be. Aimed primarily at communications management professionals, Our Future in Public Relations delves into whether public relations are dead, or rather more important than ever before as a driver of purpose-driven organizations.
Author : Facts on File, Inc. Staff
Publisher : Infobase Publishing
Page : 97 pages
File Size : 43,29 MB
Release : 2009
Category : English language
ISBN : 143811155X
Career profiles include : EditorsEducation directors and museum teachersInterpreters and translatorsLiterary agentsPublic relations specialistsScreenwritersTeachersand more.
Author : Brian Solis
Publisher : FT Press
Page : 463 pages
File Size : 12,6 MB
Release : 2009-02-19
Category : Business & Economics
ISBN : 0137011261
Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.
Author : Homer L. Hall
Publisher : The Rosen Publishing Group, Inc
Page : 17 pages
File Size : 24,51 MB
Release : 2014-12-15
Category : Juvenile Nonfiction
ISBN : 1499460236
A modern media outlet needs staffers in many different departments to be successful, giving students a multitude of career options to explore. Beyond reporting and photography, young journalists can also get involved in advertising, business communications, copyediting, graphic design, public relations, research, and more. This volume provides profiles of different media personnel and describes the skills needed to thrive in each area, allowing students to assess which career might best suit their interests and talents.
Author : Gini Dietrich
Publisher : Pearson Education
Page : 165 pages
File Size : 32,87 MB
Release : 2014
Category : Business & Economics
ISBN : 078974886X
Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
Author : Mara Hynes Huberlie
Publisher :
Page : 64 pages
File Size : 43,79 MB
Release : 1997
Category : Public relations
ISBN :
This study focuses on the lives and career path decisions of twenty-five female practitioners currently working in the public relations profession.
Author : Pat Bowman
Publisher : Butterworth-Heinemann
Page : 201 pages
File Size : 42,90 MB
Release : 2014-05-15
Category : Business & Economics
ISBN : 1483105717
Financial Public Relations tackles the areas of concerns in the practice of financial communications. The book is comprised of 13 chapters; each chapter deals with the issues faced by public relations professionals. The coverage of the text includes the company’s relationship to various parties (media, investors, and employees); the ethical concerns of the financial services industry; and the implications of the internationalization of financial markets. The book also discusses the pros and cons of an in-house public relations staff and consultants. Case studies of four different companies that encountered a public relations issue are also included. The book will be most useful to the practitioners of public relations from different industries. Other readers will find great insight in the text regarding the inner working of financial public relations.
