Black Enterprise Guide to Starting Your Own Business


Book Description

BLACK ENTERPRISE magazine is the premier business news source forAfrican Americans. With thirty years of experience, BlackEnterprise continues to chronicle the achievements of AfricanAmerican professionals while providing monthly reports onentrepreneurship, investing, personal finance, business news andtrends, and career management. Now, Black Enterprise brings to youthe Guide to Starting Your Own Business, the one-stop definitiveresource for everything today's entrepreneur needs to know tolaunch and run a solid business. Former Black Enterprise editor Wendy Beech knows that being asuccessful business owner takes more than capital and a solidbusiness plan. She offers essential, timely advice on all aspectsof entrepreneurship, including defining and protecting a businessidea, researching the industry and the competition, confrontinglegal issues, choosing a good location, financing, and advertising.You'll even learn how to make the most of the Internet byestablishing a Web presence. Plus, you'll hear from blackentrepreneurs who persevered in the face of seemingly unbeatableodds and have now joined the ranks of incredibly successful blackbusiness owners. This exceptional reference tool alsoincludes: * The ten qualities you must possess to be a successfulentrepreneur. * A list of helpful resources at the end of every chapter. If you've ever dreamed about going into business for yourself, ifyou feel you've hit the glass ceiling in corporate America, if youhave the drive and the desire to take control of your destiny, theBlack Enterprise Guide to Starting Your Own Business will motivateand inspire you--every step of the way. Special Bonus. To help you stay abreast of the latest entrepreneurial trends,Black Enterprise is pleased to offer: * A free issue of Black Enterprise magazine. * A free edition of The Exchange Newsletter forEntrepreneurs. * A discount coupon for savings off the registration fee at theannual Black Enterprise Entrepreneurs Conference.







Your Guide To A Successful Black Owned Business


Book Description

D. Brandon Campbell, the creator of the Official Seal Of Black Owned Businesses, and two time bestselling author brings this book to the market for the success of all black businesses. He addresses the issues that black businesses face from customer service to marketing and branding.




The Negro Motorist Green Book


Book Description

The Negro Motorist Green Book was a groundbreaking guide that provided African American travelers with crucial information on safe places to stay, eat, and visit during the era of segregation in the United States. This essential resource, originally published from 1936 to 1966, offered a lifeline to black motorists navigating a deeply divided nation, helping them avoid the dangers and indignities of racism on the road. More than just a travel guide, The Negro Motorist Green Book stands as a powerful symbol of resilience and resistance in the face of oppression, offering a poignant glimpse into the challenges and triumphs of the African American experience in the 20th century.




Sister Ceo


Book Description

In this idea-packed, can-do handbook on entrepreneurship, successfully self-employed businesswoman Cheryl Broussard shows you how to take control of your destiny by taking control of your work. Sister CEO arms the would-be entrepreneur with all the basics—from finding the right niche and overcoming emotional barriers to raising start-up funds, handling publicity, and learning salesmanship. You'll find profiles of other African American women who've succeeded on their own terms, and scores of ideas for services and products that can be made or marketed out of the home. With your existing knowledge, a strategic plan, commitment, confidence, and above all, action, you can claim for yourself the job title "Sister CEO." Upscale magazine declared Broussard's bestselling first book, The Black Woman's Guide to Financial Independence, "A must-read for anyone who wants to develop an economic base and for anyone who understands that knowledge in action is the ultimate form of power." Sister CEO is an equally essential guide.




Working While Black


Book Description

Provides a black employee's guide to success when working in a white workplace, and focuses on getting hired, pursuing legal support, and using one's own style, history, and goals.




Black Wealth


Book Description

History confirms that wealth equates to power. Author, entrepreneur, and management consultant, Robert Wallace contends that wealth is the one remaining ingredient still missing from the African-American power base. In Black Wealth: Your Road to Small Business Success, Wallace argues that the best way to create black wealth is through entrepreneurship-the establishment, growth, and institutionalization of black-owned businesses that keep money within the community. But where do you start? How do you create a business? How will you make it grow? How do you overcome such obstacles as racism and sexism? In this indispensable book, you will learn how to maximize your abilities and capacities, develop a plan for success, ensure that your plan conforms with the hard realities of the business world, and gain know-how from the successes and failures of those who have gone before you. Start your journey toward your dreams by reading Black Wealth.




Basic Black


Book Description

New York Times Bestseller ... #1 BusinessWeek Bestseller ... Wall Street Journal Bestseller • Pursue Your Passions • Take Risks That Are Calculated, Not Crazy • Achieve “The 360° Life” • Make Your Life a Grudge-Free Zone • Orchestrate Your Own Success The bestselling guide to seizing opportunity in the workplace, from the woman at the pinnacle of the Hearst magazine empire Every woman dreams of having a wise, funny mentor who understands the challenges she faces. Now, Cathie Black—one of Forbes’s “100 Most Powerful Women” and Fortune’s “50 Most Powerful Women in Business”—offers invaluable lessons that will help you land the job, promotion, or project you’re vying for. You’ll find out how to handle interviews, which rules to break, and why you should make your life a grudge-free zone. Filled with surprisingly candid, personal stories and advice, this is the only career guide you’ll ever need.




The 7 Things Every Young Black Entrepreneur Should Know


Book Description

The go-to guide for every young black entrepreneur! The 7 Things Every Young Black Entrepreneur Should Know is a practical and inspirational guidebook aimed at empowering the next generation of young black entrepreneurs. All the information in this book is based on the author’s decades of experience as an entrepreneur and represents a distillation of the most important lessons he’s learnt. Readers will be empowered to understand how to leverage their strengths, minimise their weaknesses, count the true cost of success, be patient, distinguish between good and bad ideas, manage risk, raise funding wisely and build shared prosperity.




Success Runs in Our Race


Book Description

A completely updated and revised edition of a bestselling book that has helped tens of thousands of people learn how to network effectively, Success Runs in Our Race is more important than ever in this fluctuating economy. With scores of anecdotes taken from interviews with successful African Americans -- from Keith Clinkscales, founder and former CEO of Vanguarde Media, to Oprah Winfrey -- Fraser shows how to network for information, for influence, and for resources. Readers will learn, among other things, how to cultivate valuable listening skills, which conferences blacks are most likely to attend when looking to build their business network, and how to effectively circulate a résumé. More than a guide for personal achievement, this is an information-packed bible of networking that also seeks to inspire a social movement and a rebirth of the "Underground Railroad," in which successful African Americans share the lessons of self-determination and empowerment with those still struggling to scale the ladder of success.