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YouTube Marketing For Dummies

Author : Will Eagle

Publisher : John Wiley & Sons

Page : 384 pages

File Size : 19,64 MB

Release : 2019-02-12

Category : Business & Economics

ISBN : 1119541344

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Book Description

Advice from a YouTube insider on how to creative effective campaigns YouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. YouTube Marketing For Dummies shares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns. Inside, you’ll discover proven game plans for buying advertising, launching a content marketing campaign, building a branded channel and community, and evaluating the results of your work. Plus, you’ll find trusted, proven ways to get the most bang for your buck from the internet’s #1 destination for video content. Create a plan that fits your business needs Launch an ad campaign Find video creation strategies Launch a branded channel Are you ready to identify, launch, and measure a YouTube marketing campaign? Everything you need is a page away!



Grow the Pie

Author : Alex Edmans

Publisher : Cambridge University Press

Page : 541 pages

File Size : 36,29 MB

Release : 2021-11-11

Category : Business & Economics

ISBN : 1009062719

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Book Description

Should companies be run for profit or purpose? This book shows how they can deliver both-based on rigorous evidence and an actionable framework. This edition, updated to include the pandemic and latest research, explains how managers, investors and citizens can put purpose into practice-and overcome the difficult trade-offs that hold them back.



The End of Marketing

Author : Carlos Gil

Publisher : Kogan Page Publishers

Page : 241 pages

File Size : 16,98 MB

Release : 2019-10-03

Category : Business & Economics

ISBN : 0749497599

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Book Description

WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.



YouTube Channels For Dummies

Author : Rob Ciampa

Publisher : John Wiley & Sons

Page : 403 pages

File Size : 28,13 MB

Release : 2020-08-03

Category : Computers

ISBN : 1119688108

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Book Description

Create a YouTube channel that draws subscribers with top-notch content YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel. This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers. The book includes information on: · Setting up a channel · Creating videos that attract viewers · Putting together a video studio · Editing your final product · Reaching your target audience · Interacting with your fans · Building a profitable business · Tips on copyright law Written for both the budding YouTube creator and the business professional seeking to boost their company’s profile on the popular social networking site, YouTube Channels for Dummies allows its readers to access the over two billion active YouTube users who log on each day. Learn how to create a channel, build a YouTube following, and get insight on content creation, planning, and marketing from established YouTube creators.



Restoring the Soul of Business

Author : Rishad Tobaccowala

Publisher : HarperChristian + ORM

Page : 256 pages

File Size : 17,20 MB

Release : 2020-01-28

Category : Business & Economics

ISBN : 1400210666

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Book Description

From old-fashioned bricks-and-mortars to cutting-edge startups, businesses are moving into uncharted territory as they determine how to move from an analog past to a digital future effectively. How can you make sure not to leave human instinct behind? Businesses are leaving behind traditional meetings in favor of virtual ones, transitioning from surveys and studies to analytics and algorithms. The startling and often unacknowledged truth is that?the promise of digital transformation can only be realized when we find a way to balance it with the promise of people.?In the end, it’s the people that matter, and companies must never forget the soul that drives them. In Restoring the Soul of Business, business leader Rishad Tobaccowala?teaches you to: Understand how to unleash the significant benefit that can be realized by combining emotion and data, human and machine, analog and digital. Spot the warning signs of data-blinded companies: cold cultures with little human interaction, poor innovation stemming from discouraged employees who don’t contribute ideas, and poor customer service due to automated, robotic processes. Explore how organizations of various sizes and from different industries have successfully reoriented their thinking on how to fuse technology and humanity. Gain skills to become an expert in connections critical to growth and success, including the connection between being creative and using technology. Everyone working in an organization will find penetrating observations and guidance about how and why establishing the proper balance between human intuition and creativity and data-driven insights can lead to increased revenue, profitability, retention—and even joy—in their careers and business. Restoring the Soul of Business provides practical tools and techniques that every organization can and should implement, and challenges you to move forward with the kind of balance that capitalizes transformation and produces one great success after another.



The Conscious Marketer:: Inspiring a Deeper and More Conscious Brand Experience

Author : Jim Joseph

Publisher : Mascot Books

Page : 216 pages

File Size : 17,67 MB

Release : 2020-05-05

Category : Business & Economics

ISBN : 9781684018710

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Book Description

The parameters of what constitutes successful marketing are shifting. In today's increasingly competitive, global marketplace it is essential for companies and brands to not only understand what consumers are buying, but why they are making those purchases. That is where the Conscious Marketer comes in. It's one thing to be conscious, but it's something else entirely to do something impactful with that consciousness. In this expansive guide, Jim Joseph breaks down the ways the marketing industry is changing to meet the needs of a more conscious, engaged consumer, and how those within the marketing industry can adapt to meet those expectations. The Conscious Marketer provides readers with the tools to navigate the ever-changing landscape of effective marketing and branding, explaining how to market empathetically, actively, and with intent.



Influencer Marketing for Brands

Author : Aron Levin

Publisher : Apress

Page : 170 pages

File Size : 17,58 MB

Release : 2019-11-30

Category : Business & Economics

ISBN : 1484255038

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Book Description

In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples. What You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formulaCreate top performing YouTube videos that drive website traffic, app installs and salesUnderstand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is For Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.



YouTube Marketing

Author : Charles Edwards

Publisher :

Page : 166 pages

File Size : 10,58 MB

Release : 2020-10-21

Category : Business & Economics

ISBN : 9781801130257

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Book Description

Are you looking for a guide to learn how to use YouTube in an effective way? then keep reading... YouTube is the top social network to place your videos and grow your business. It's no wonder so many creators upload their content to YouTube. In any given minute, there are over 500 hours of video getting uploaded to YouTube. YouTube also has over 1 billion users ever since its humble beginning on April 23, 2005, when the first video was uploaded to YouTube. With so much popularity, some believe the platform has become oversaturated and success isn't possible for the new creator on the block. That's just not true, and the data and examples prove it. It's still possible to take your channel from 0 to 100,000 subscribers in a year. Is it hard? Oh yes, but there are people who do it to this day. While that's more of an exception than the rule, seeing some YouTubers achieve these results shows the platform is still filled with opportunity for new and seasoned creators alike. I understand how frustrating it can be to grow a YouTube channel. Before I became consistent on YouTube, I was on and off with the platform. If you don't know how to leverage the platform, growth will be slow, and the money won't be there. We will help you grow your channel and start making money from your YouTube videos. It's possible for any creator to make a big splash on YouTube. The question boils down to how much work you want to put in to make it happen. This book covers the following topics: Why you should be marketing on YouTube Creating and optimizing your channel Understand your audience How to produce a great YouTube video The tools you need How to write a great title and description How to upload and edit a video to YouTube YouTube SEO How to create videos that convert YouTube monetization How to promote your YouTube channel YouTube advertising Using social media to promote your channel Analyze and adapt ...And much more Whether you're a small business owner or a personal blogger YouTube can be an amazing advertising platform for you or your business. It can also be a means of earning passive online income if you're generating enough traffic. It's estimated that for every 1000 viewers to your channel you will get paid approximately $2. That may not seem like much but start adding that that up with 1 million views and you're getting into the thousands of dollars. Do that week after week, and you've got a full-time income. There are plenty of people that have made a successful living just on YouTube alone and that is still possible today. With YouTube, everyone starts with the same tools and everyone is given the same opportunity to connect with billions of people from around the world. We will teach you everything you need to know to start a YouTube channel. You will learn the secrets of the trade when it comes to growing your subscribers and viewership. You will learn about the different revenue streams you can utilize when using YouTube as a marketing and advertising tool. This book covers not only the basics but also advanced YouTube tips and tricks that can elevate your video marketing game. Let's get started.



Social Media Marketing for Business 2020

Author : Samuel Smith

Publisher : Samuel Smith

Page : 189 pages

File Size : 42,19 MB

Release : 2021-08-13

Category : Computers

ISBN :

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Book Description

If You Want to Learn How to Make Your Business Earn More Money Using Social Media, Then You Must Take Advice Found in This Amazing Book! Doesn't matter if you already have a good product, you can make it even better. Social networks are a great place to market your product. With a few tips and advice, you can make your brand stand out from the rest, even if you have never used social media marketing before! Social media are a great place for marketing, indeed, but if you are not prepared, they can be ruthless. With this book in your hands, learn all the secrets of social networking. All the whys, wheres and whens, all the dos and don’ts! This book contains information about the rules that are behind every great social platform, so you can always be one step ahead. This book will help you master social media marketing and use it to start making more money than ever before. Here is what you will find in this amazing book: · Optimize the use of social media marketing! Find out what are the four reasons you don’t get results with social media. · Lands of opportunity! Every social platform is a land of opportunity. Discover the right working model for you and increase your profit. · Gears behind the curtains! Find out the secrets behind big platforms algorithms, make your product/service known, and start earning money! · To err is human! But you don’t have to! Find out what are the ten most common mistakes that people make when using social media, and how to avoid them. Improve your business now! With the expert advice and tips in this book, you will learn how to find the right model for you to work from home, and your business will boom in no time! Start Listening!



Break Through the Noise

Author : Tim Staples

Publisher : Harper Business

Page : 245 pages

File Size : 34,83 MB

Release : 2019

Category : Business & Economics

ISBN : 1328618560

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Book Description

A nine step-guide to mastering viral content, branding and outwitting social media algorithms for marketers, entrepreneurs and aspiring celebrities from the CEO of Shareability.