Book Description

This technical assistance monograph on international trade education was designed to give college officials insights into programs and services offered by a number of postsecondary institutions; to identify problems experienced by program administrators; and to share the perspectives of leaders in international trade education. First, introductory articles by Dale Parnell, and by James R. Mahoney and Clyde Sakamoto underscore the importance of international trade for the nation's economic development. Then, the following brief articles are presented: (1) "Title VI B: Business and International Education Program," by Kenneth D. Whitehead; (2) "The Internationalization of the Business Curriculum," by Lee C. Nehrt; (3) "A National Consortium for International Trade Education," by Virgil H. Blanco; (4) "Small Business Resource Center: Providing the Means to Success," by Evelyn Fine; (5) "Chambers of Commerce and Colleges: Allies in International Trade Development," by Mark Van Fleet; (6) "Content and Focus of Intercultural Training for Doing Business Abroad," by John W. Gould; (7) "Cultural Awareness Training for the International Businessperson," by Sondra Sen; (8) "Foreign Language Needs of the Businessperson," by Edith Margolin; (9) "Identifying Need: Analysis of an International Business Survey," by Ronald W. Reinighaus; (10) "Assessing International Trade and Business Information," by Joseph E. McCann and Luis Gomez-Mejia; (11) "Research Activities Crucial to Successful International Trade Education," by C. P. Rao; (12) "Faculty Upgrading for International Business Teaching," by John A. Dier; (13) "Development, Implementation, and Evaluation of Internship Programs," by C. Parr Rosson III and Patricia W. Wannamaker; (14) "A Comprehensive International Business Education Program," by Santiago Wood; (15) "A Joint Venture of Business and Academe: International Trade Roundtables," by Virgil H. Blanco; (16) "Noncredit Programs in International Trade Education," by Evelyn Fine; and (17) "The AACJC International/Intercultural Consortium." (LAL)