Winning the Zero Moment of Truth


Book Description

Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, peer reviews, videos, and in-depth product details as we move down the path to purchase. At Google, we call this online decision-making moment the Zero Moment of Truth -- or simply ZMOT. Winning the Zero Moment of Truth is a powerful new eBook by Jim Lecinski, Managing Director of US Sales & Service and Chief ZMOT Evangelist at Google. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from C-level executives at global leaders like General Electric, Johnson & Johnson, and VivaKi. If you're a marketer, a CEO, a sales rep, or an aspiring entrepreneur, this eBook will help you understand this shift in the marketing landscape and show you the strategies it takes to win.




Zero Moment (the Joshua Files #3)


Book Description

Josh thinks he has discovered the key to time travel. Should he use it to go back in time and save his father? Ixchel knows what he intends to do. Should she stop him? Before they can decide, Ixchel is kidnapped by the people who want to see an ancient prophecy predicting the end of the world in 2012 come true. It's up to Josh to save Ixchel - and possibly the world. Time is running out in the exhilarating third part of the best-selling 'Joshua Files'. Praise for 'The Joshua Files': "As thrilling as a rollercoaster ride, this fantastical world of spies, spirits, ancient prophecies and hidden cities tests Josh to his limits." The Book Trust "This series is awesome and I have really enjoyed it. 5/5 stars!" Guardian Children's Books "A very well-crafted saga... Has a compelling energy." The Bookbag "Indiana Jones would have stiff competition in young Joshua Garcia, the protagonist of this fast-paced action adventure. Highly Recommended." Library Media Connection, starred review




Biomechatronics


Book Description

Biomechatronics is rapidly becoming one of the most influential and innovative research directions defining the 21st century. The second edition Biomechatronics provides a complete and up-to-date account of this advanced subject at the university textbook level. This new edition introduces two new chapters – Animals Biomechatronics and Plants Biomechatronics – highlighting the importance of the rapidly growing world population and associated challenges with food production. Each chapter is co-authored by top experts led by Professor Marko B. Popovic, researcher and educator at the forefront of advancements in this fascinating field. Starting with an introduction to the historical background of Biomechatronics, this book covers recent breakthroughs in artificial organs and tissues, prosthetic limbs, neural interfaces, orthotic systems, wearable systems for physical augmentation, physical therapy and rehabilitation, robotic surgery, natural and synthetic actuators, sensors, and control systems. A number of practice prompts and solutions are provided at the end of the book. The second edition of Biomechatronics is a result of dedicated work of a team of more than 30 contributors from all across the globe including top researchers and educators in the United States (Popovic, Lamkin-Kennard, Herr, Sinyukov, Troy, Goodworth, Johnson, Kaipa, Onal, Bowers, Djuric, Fischer, Ji, Jovanovic, Luo, Padir, Tetreault), Japan (Tashiro, Iraminda, Ohta, Terasawa), Sweden (Boyraz), Turkey (Arslan, Karabulut, Ortes), Germany (Beckerle and Wiliwacher), New Zealand (Liarokapis), Switzerland (Dobrev), and Serbia (Lazarevic). - The only biomechatronics textbook written, especially for students at a university level - Ideal for students and researchers in the biomechatronics, biomechanics, robotics, and biomedical engineering fields - Provides updated overview of state-of-the-art science and technology of modern day biomechatronics, introduced by the leading experts in this fascinating field - This edition introduces two new chapters: Animals Biomechatronics and Plants Biomechatronics - Expanded coverage of topics such as Prosthetic Limbs, Powered Orthotics, Direct Neural Interface, Bio-inspired Robotics, Robotic Surgery, Actuators, Control and Physical Intelligence




Mechanics


Book Description

This classic introductory text features hundreds of applications and design problems that illuminate fundamentals of trusses, loaded beams and cables, and related areas. Includes 334 answered problems.




Technical Mechanics


Book Description




Vehicle Steer-by-Wire System and Chassis Integration


Book Description

This book focuses on the control-by-wire system, particularly the steer-by-wire system, as well as its control and optimization issues in chassis integration. The steering stability of the vehicle, handling portability, and overall performance of the chassis system are improved by steer-by-wire technology, which includes stability control, road-feeling control, decoupling control, force and displacement coordinated control, and chassis integration optimization. Furthermore, intelligent control goals such as active collision avoidance and active rollover prevention of the vehicle are realized, and the active safety of the vehicle is increased, due to the integrated control of the steer-by-wire system and chassis system. In this book, different types of steer-by-wire systems are introduced, as well as thorough force and displacement control strategies and their implementation in chassis integrated control, ensuring the intelligent and unmanned driving's control reaction speed and precision.




Deep Excavations


Book Description

&Quot;This book assembles the practical rules and details for the efficient and economical execution of deep excavations. It draws together a wealth of experience of both design and construction from published work and the lifetime practice of the author. This second edition is extensively revised to include changes in design emphasis including those due to Eurocode 7 and descriptions of the latest equipment, construction techniques and geotechnical processes. Additional details include those of the latest piling and diaphragm wall equipment and innovations in top-down construction applied to basements and cut-and-cover works. The section on caissons has been expanded to include design methods."--BOOK JACKET.




Structural Analysis


Book Description

When teaching structural analysis, some contend that students need broad exposure to many of the classical techniques of analysis, while others argue that learners benefit more from the computer-based analysis experiences that involve parametric studies. Structural Analysis, Understanding Behavior strikes a balance between these viewpoints. Students may no longer need to know every classical technique but they still need a fundamental knowledge of the concepts which come from studying a subset of classical techniques. This foundation is then strengthened by the use of structural analysis software in activities designed to promite self-discovery of structural concepts and behaviors. This text was developed with this goal in mind.




Zero to Five


Book Description

When you’re a new parent, the miracle of life might not always feel so miraculous. Maybe your latest 2:00 a.m., 2:45 a.m., and 3:30 a.m. wake-up calls have left you wondering how “sleep like a baby” ever became a figure of speech—and what the options are for restoring your sanity. Or your child just left bite marks on someone, and you’re wondering how to handle it. First-time mom Tracy Cutchlow knows what you’re going through. In Zero to Five: 70 Essential Parenting Tips Based on Science (and What I’ve Learned So Far), she takes dozens of parenting tips based on scientific research and distills them into something you can easily digest during one of your two-minute-long breaks in the day. The pages are beautifully illustrated by award-winning photojournalist Betty Udesen. Combining the warmth of a best friend with a straightforward style, Tracy addresses questions such as: Should I talk to my pregnant belly / newborn? Is that going to feel weird? (Yes, and absolutely.) How do I help baby sleep well? (Start with the 45-minute rule.) How can I instill a love of learning in my child? (By using specific types of praise and criticism.) What will boost my child’s success in school? (Play that requires self-control, like make-believe.) My baby loves videos and cell-phone games. That’s cool, right? (If you play, too.) What tamps down temper tantrums? (Naming emotions out loud.) My sweet baby just hit a playmate / lied to me about un-potting the plant / talked back. Now what? (Choose one of three logical consequences.) How do I get through an entire day of this? (With help. Lots of help.) Who knew babies were so funny? (They are!) Whether you read the book front to back or skip around, Zero to Five will help you make the best of the tantrums (yours and baby’s), moments of pure joy, and other surprises along the totally-worth-it journey of parenting.




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Book Description