10+6 Fundraising Secrets


Book Description

Blindsided by 2020? If so, you're not alone. Many good organizations are in danger of going under. The important work they do is at risk. On top of that, multitudes have lost their jobs, had their pay cut, or are holding on for dear life waiting for the inevitable. Don't let your ministry or nonprofit (to say nothing of your career) become another statistic! There is a way out. Pause. Desperation won't help. Instead, the solution is found in returning to the core practices that build successful nonprofits. Best selling author and fund-raising expert Jerry Twombly slices through the uncertainty to deliver 16 big ideas that will empower you and your organization to weather the storm and emerge stronger than ever. Two books in one! 10+6 Fundraising Secrets contains: 10 Things Successful Fund-Raisers Know...that the Rest in the Profession Don't! And ... Six Things You Can Do Now to Survive in a Crisis Economy




25 Fundraising Secrets


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The Fine Art of Fundraising


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Carolyn Farb is the quintessential fundraiser who truly knows how to put together amazing events that raise money for good causes. She believes you don't have to spend money to raise money: practicing her zero-budget philosophy.




How to Write Fundraising Materials that Raise More Money


Book Description

Writing to raise money takes more than a few choice words. Highly profitable communications use a wide array of "trade secrets" to boost response. Things like emotional triggers, a working knowledge of reader psychology, the discovery of eye motion studies, and donor research ? all help writing pros reap big rewards from their appeal letters, newsletters, websites, case statements, and more.Now these trade secrets are yours, collected in one easy-to-understand volume: How to Write Fundraising Materials that Raise More Money ? The Art, the Science, the Secrets. Author Tom Ahern is recognized as one of North America's leading experts on effective communications. His workshops are in hot demand. Last year he released a first-of-its-kind book on moneymaking donor newsletters.Now, in his new book, Ahern reveals all: how top fundraising writers inspire their prospects to make that first gift ? and how they keep existing donors loyal and generous.Raising more money through words, via the printed page or online, is no accident. But anyone can do it well: you don?t need special writing talent. All you need is this essential guide to best practices in the fundraising industry.




Funding Your Vision


Book Description

The organizations Gerald H. "Jerry" Twombly has served reads like a Who's Who in the World of Philanthropy that include international giants Campus Crusade for Christ (CRU), The Salvation Army, Habitat for Humanity, Focus on the Family, and The International Fellowship of Evangelical Students. He speaks regularly at conferences around the world including The European Leadership Forum, The Israeli Educational Forum, and The Christian Leadership Alliance, and has lectured at Nova Sad University in Serbia, Glasgow Caledonia University in Scotland, the Irish Bible Institute in Dublin to name a few. He has traveled over 4 million miles and served over 3,500 different nonprofits including every state of the USA and over 50 countries around the world. Jerry has written twelve books that include the popular series focusing on how to grow a thriving nonprofit organization anywhere in the world. The series includes Funding Your Vision: New Hope for Nonprofits, You Snooze, You Lose: Thriving in These Turbulent Times, How to Raise the Money You Need for the Causes You Love, and 10+6 Fundraising Secrets.A graduate of Grace Theological Seminary, he is the founder of The NonProfit Authority and founder and president of 100 Nations Campaign, LTD, an international organization committed to addressing the development needs of nonprofit organizations throughout the world. He also created the widely respected Certified Development Professional program in 1993. Recognizing the changes taking place in the world of 21st Century philanthropy, Mr. Twombly has been a leader in tracking new trends and developing new programs to help nonprofits thrive in changing times. I have very much enjoyed Jerry Twombly's teaching and coaching. My confidence in developing relationships with donors has increased and I have a clear model of the development process. Simon Sykes, Operations Vice Principal, Tyndale House, Cambridge "Without reservations, I recommend you consider the services of Jerry Twombly in the field of Philanthropy. He is a seasoned leader, an effective communicator, and an excellent coach and encourager. His professional development certification program is without a doubt some of the best training available. Why? It works. Do yourself a favor and the organization you serve-take this certification. You will be glad you did." D. Clay Perkins, Ph.D., President, Mid-Atlantic Christian University (MACU)




Fundraising Secrets


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Putting the Fun in Fundraising


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This book is an easy-to-read overview of what you need to know to be an important part of a nonprofit organization. It outlines simple ideas for creating and implementing a successful fundraising strategy. Included are fundraising myths and realities and the common mistakes of nonprofit organizations. It shares concepts for success that are fun, exciting, and doable by any nonprofit organization.




Secrets of Successful Fundraising


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Achieving Excellence in Fundraising


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The third edition of this acclaimed resource, Achieving Excellence in Fundraising, explains the fundraising profession's major principles, concepts, and techniques. With contributions from noted experts in the field, and filled with illustrative examples, this book demonstrates why fundraising is a strategic management discipline and clearly defines each step in the fundraising cycle. Praise for the Third Edition of Achieving Excellence in Fundraising "Achieving Excellence in Fundraising brings together the voices of leaders in the field with the research expertise of the Center on Philanthropy at Indiana University. This winning combination makes the updated third edition an excellent resource for everyone engaged in nonprofit fundraising." —John Lippincott, president, Council for Advancement and Support of Education (CASE) "This book is the best road map—coupled with creative approaches to the practice of fund development—you will find. The sections addressing donor interest and stewardship alone are worth the price. Take time to enhance your fundraising skills, and, most importantly,increase your fundraising results. Tempel, Seiler, and Aldrich have collaborated on apublication worthy of serious study." —William C. McGinly, president and CEO, Association for Healthcare Philanthropy "The third edition of this seminal piece of literature, Achieving Excellence in Fundraising, is a wonderful continuation of a legacy that provides the nonprofit sector with a thoughtful, comprehensive, and well-organized approach to contemporary and ethical fundraising practices. The legacy lives on!" —Denny Smith, president and CEO, CFRE International "One of the most significant challenges that the grantee organizations of foundations face is building sustainable resources. Achieving Excellence in Fundraising will help them build the fundraising program they need to do so." —Steve Gunderson, president and CEO, Council on Foundations "Today's donors seek new philanthropic experiences. Achieving Excellence in Fundraising couples the importance of good stewardship and relationships with innovation, engagement, and long-term results. This third edition takes a critical new look at a classic sector must-read." —Brian Gallagher, president and CEO, United Way Worldwide




The Porcupine Principle


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Many existing fundraising books are overwhelmingly dull affairs, preoccupied with technique and rarely mentioning the human dimension to giving or the values that are essential to good fundraising. people to reflect on their practice and challenge them to work and think in a different way. Different chapters can be used to stimulate discussion at fundraising team meetings, both for paid and voluntary. It is also useful for non-fundraisers who have to work in an organisation that has fundraisers within it. Some of the chapters are very effective as motivational texts for fundraisers, with the aim of drawing them back to why they do what they do and the difference they make. As such, this book could be considerably valuable to the tens of thousands of fundraising groups in the country who struggle to maintain enthusiasm and commitment. Some chapters can also be used for team discussions and debates. fundraising, revealing the sometimes uncomfortable truths about both fundraisers and givers.