10 Ways To Screw Up An Ad Campaign


Book Description

10 Ways to Screw Up an Ad Campaign is a practical, no-nonsense guide to avoiding the most common pitfalls. Written for the small business, professional practitioners, and those who work in the advertising field, this book is chock-full of real life examples, provides readers with a guide to avoiding the most frequently made mistakes in advertising. It covers everything from how to select and work with advertising counselors to evaluating which media to use, and when, to how you can “out advertise” the competition—even if you can’t outspend them. In addition to strategies for your creative and media campaigns, 10 Ways to Screw Up an Ad Campaign addresses the most critical item of all—how to effectively measure the success of your advertising.




Start-Up Smarts


Book Description

"The section on testing your new business concept is unlike anything in any other book on start-ups. How much is it worth to know that your new business is something your customers will want--before you invest in it?" --Pat Cunningham, Wall Street Journal Advertising Advisor and former Vice Chairman, N. W. Ayer Global Advertising Agency "Start-Up Smarts is an explosive work of ten powerful, practical steps that lay out reality." --Dr. Jeffrey Magee, Publisher, Performance Magazine To make sure your start-up succeeds in the most profitable way, you need to plan and prepare your way to prosperity. This means learning the secrets of successful entrepreneurs--from knowing whom to trust to adapting in a changing marketplace. Start-up specialists and thriving business owners Barry H. Cohen and Michael Rybarski reveal the critical keys to getting your new business up and running a profit, in-cluding how to: Create a Flexible Business Plan Find Out What Your Customers Really Want Capitalize on the Right Trends Hire the Best People Choose the Most Lucrative Partners Complete with real-life success stories from first-time entrepreneurs and the best businesses to start right now, Start-Up Smarts guarantees your new business will prosper in any market!




Publish Your Book Fast with Maximum Profits On - Amazon, Barnes and Noble and More


Book Description

Step by Step Instructions on publishing your book on Amazon, Barnes and Noble and more. Learn how to put your book into all the most popular digital formats and eReaders as well as print as a paperback, without a publisher, literary agent and the large upfront costs of current self publishing methods. Keep more of the profits than with traditional outdated methods. Also includes full step by step instructions on setting up a website in order to sell your books. How to gain publicity with tips from the pros. Putting Google Ads on your website, and Amazon's affiliate program. Follow the instructions in this book and you will have a home based business as an author, with the potential of other sources of income as a speaker, expert, consultant, etc. You are in control.




I Pledge Allegiance


Book Description

I Pledge Allegiance is a thought provoking novel with a strong moral message. The story sheds light on the hundreds of thousands of forgotten former soldiers that have sacrificed for our country, only to find themselves falling through the cracks of the system. The novel traces the life of one of the many veterans that have become homeless.




Comin' Home


Book Description

Born and raised in the projects of Newark, NJ, Willie Joe Cunningham aspires to become a professional basketball player. Surrounded by everything from race riots to drug and alcohol abuse, Willie Joe manages to rise above his humble beginnings. Guided early by a few caring mentors, he now has to confront the issues of race and politics. After qualifying for a spot on a professional basketball team, he suffers an inury and a career setback. Willie Joe overcomes his injury, marries his college sweetheart and becomes a successful college basketball coach. He settles in suburbia. His perfect world is unsettled by the appearance of a former teammate, who implores him to come home andhelp the youth of his native city of Newark. Torn between two worlds, he finds major obstacles that include a wanting wife and an even more wanting ex-lover. Willie Joe's story concerns the search for one's own moral compass. It is everyone's story, regardless of his or her circumstances.




Entrepreneurship, Innovation and Sustainable Growth


Book Description

Entrepreneurship and innovation play a vital role in fostering sustainable development. Advances in technology and communications have both transformed the process of business as well as strengthened the role of entrepreneurship in developed and developing countries. This important book is the first to provide the fundamental concepts and applications for faculty and students in this field, and also serves as a professional reference for practicing entrepreneurs and policymakers. Each chapter provides a clear guide to the conceptual and practical elements that characterize entrepreneurship and the process of new venture formation, including functional strategies in key areas such as marketing, information technology, human resources management, and accounting and finance. Questions and exercises are presented throughout in order to encourage discussion and problem-solving. A quick summary of the important concepts and definitions are also provided. Keeping practicality as the book’s core aim, all chapters include a long case study to set the scene and then draw upon shorter cases from both developing and developed countries to reinforce key learning objectives and the real-world application of the book’s core concepts.




Make Change Work for You


Book Description

Finding the courage to embrace change and take chances is the only way to succeed. Business, culture, and competitive landscapes have fundamentally changed, but basic principles and best practices for succeeding and future-proofing both yourself and your organization haven’t. With a mix of compelling stories, research from the social sciences and psychology, and real-world insights, Make Change Work for You shows readers how to reignite their career, rekindle their creativity, and fearlessly innovate their way to success by providing the tools needed to master uncertainty and conquer every challenge they’ll face in life or business. Make Change Work for You opens with an overview of the most common factors that lead to self-defeating behaviors, including fear of failure, embarrassment, underperformance, rejection, confrontation, isolation, and change itself. Using a simple four-part model, Steinberg guides readers to understand and better respond to the challenges that change can bring: Focus: Define the problem and come to understand it objectively. Engage: Interact with the challenge and try a range of solutions. Assess: Review the response(s) generated by your tactics. React: Adjust your strategy accordingly. And, finally, the book shows readers how to develop the vital personal and professional skills required to triumph in the “new normal” by understanding and engaging in the 10 new habits that highly successful people share: 1. Play the Odds 2. Embrace Tomorrow Today 3. Seek Constant Motion 4. Lead, Don’t Follow 5. Never Stop Learning 6. Create Competitive Advantage 7. Connect the Dots 8. Pick Your Battles 9. Set and Align Your Priorities 10. Always Create Value







The Biggest and Best


Book Description

This is an updated version of the first volume of a seven volume, comprehensive examination of the history of advertising that covers its early origins through until the 21st century. Books on the history of advertising are few and far between, and none encompass a global view. More critically, few look closely at the advertising industry's product: its creative work and how this has evolved - particularly over the last 150 years or so. Add to this that the author worked in the business around the world, on some of the biggest advertisers and at the pinnacle of creative excellence, and this too defines the uniqueness of this series. There has been a deliberate attempt to capture what it was truly like to work in the business beyond just the anecdote laden, rose-tinted memories that abound. Volume One looks at the early origins of advertising, its genesis in the 18th century, and how it flourished in the 20th century. Much of what is covered has not been looked at before in any depth, and certainly not by creating a coherent picture of the business and the reality lying behind the way the advertising was both influential and influenced.