101 Ways to Promote Your Web Site


Book Description

Increasing the chances of a website's success by boosting its ability to entice surfers to stop at the site, absorb what it offers, and return at a later date, this guide provides templates, checklists, and forms--as well as proven techniques such as using e-mail, links, and online advertising--to increase the number of initial users and repeat visitors to a website. Invaluable to entrepreneurs, small business owners, corporate marketing managers, and consultants seeking guidance to make their website successful, this resource is an important tool for those trying to maximize their Web promotion potential.




101 Ways to Promote Your Real Estate Web Site


Book Description

An increasing number of real estate buyers and sellers are making the Web their first destination, so getting more of them to stop at an agency’s or individual agent’s site can mean thousands of dollars in commissions. The proven e-mail, linking, and online advertising techniques provided will increase initial visitor traffic to any real estate website and keep buyers and sellers returning again and again. In addition, real estate agents and office managers can use the templates, checklists, and forms included to make their website an important and effective selling tool.




101 Ways to Promote Your Tourism Business Web Site


Book Description

Full of practical, proven techniques and step-by-step strategies, this informative resource teaches internet tourism businesses how to attract visitors and convert them into paying customers. With a design that allows each chapter to stand on its own, the book provides easy and immediate implementation for a variety of promotion strategies, including those geared for bed and breakfasts, campgrounds, and theme parks. By learning to utilize industry-specific internet newsgroups and mailing lists, businesses can target their customers, examine advertising techniques of their competitors, and ensure consistent visibility on the Web. Tips on updating, revisiting, and rethinking a business's online presence round out the advice, ensuring that potential and existing clients keep coming back.




Internet Marketing for Less Than $500/year


Book Description

Huge businesses spend millions of dollars planning and executing their Internet marketing strategy. What these big corporations don’t understand is that they could achieve similar results without breaking the bank. The secrets of making a big Internet marketing splash without spending more than $500 a year are revealed in this book. For entrepreneurs and small businesses alike, this book explains how to plan and execute a complete online marketing strategy for just a couple of dollars a day.




101 Ways to Find Six-Figure Medical or Popular Ghostwriting Jobs & Clients


Book Description

How would you like to earn perhaps $100,000 annually as a medical or other specialty ghostwriter? You don't necessarily need a degree in science to earn six figures as a ghostwriter. What you do need is to focus or specialize in one subject or area of expertise. If you choose medical ghostwriting, you'd be writing pharmaceutical reports or informational books about research and clinical trials performed by scientists, physicians, and researchers. You could work with pharmaceutical firms, medical software manufacturers, or for public relations firms or literary agents. You'd be making a lot more than the usual $10,000 a ghostwriter may receive for writing a career development how-to book. Medical ghostwriters can receive up to $20,000 per report. Pharmaceutical and clinical trials reports or medical journal articles often are written by ghostwriters. Ghostwriting medical or other factual information is big business. It's one way pharmaceutical manufacturers communicate with physicians. If you want to ghostwrite in this field, get paid to investigate information physicians receive about medicines and interview researchers, you can take the roads leading to steadier writing jobs, document management, or run your own business as a medical, business, or celebrity ghostwriter. Here is the training you need to begin if you enjoy journalism with an attitude.




The Business Guide to Selling Through Internet Auctions


Book Description

For those businesses that want to supplement their sales online or those who want to sell online in a structured, repeatable way, this book shows the new online auction seller the ins and outs. Businesses will learn how to find online auction sites and how to judge whether a particular one meets their needs, how to register and establish an account, and how to list auctions and attract bids.




Exploring IBM EServer XSeries


Book Description

Annotation Introducing the brands of Intel-based IBM computers, this guide shows how to integrate these systems into business for greater efficiency, productivity, and overall business management. Written for nontechnical users, the most current xSeries information is included. Differences and uses for the assorted computers are detailed, as are the latest peripherals, software options, and networking issues. Guidelines for choosing operating systems to fit business needs are also discussed.




Internet Marketing for Information Technology Companies


Book Description

While information technology (IT) companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in affiliate marketing programs. Numerous case studies from IT companies are used to illustrate the concepts.




Marketing with E-mail


Book Description

This detailed reference provides advice on how to expand and improve marketing opportunities, communications, and online relationships with this valuable tool. Marketers are guided through a step-by-step process of creating and implementing an e-mail marketing plan for their specific needs. This updated edition includes the latest information on e-mail newsletters, online networking, signature files, and e-mail promotions.




Marketing on the Internet


Book Description

This updated edition reflects the rapid changes in such online marketing topics as Web site design, secure payment methods, Web promotion techniques, and building relationships with online customers. Case studies of online business successes explain the concepts found in the book and illustrate how they work in real-life situations. 55 photos, 15 charts, 10 tables.