Book Description

With so many small business owners today, how can you promote your business in a cost-effective and appealing way to stand out from the rest? Marketing has totally changed in today's marketplace, just like employment opportunities. At one time, when you started a small business, you still had a much higher overhead than you do today. This book gives you a simple step-by-step guide to promote your business. This book covers: Marketing Objectives for Your Business - Business marketing plan goals are the objectives you are striving to meet when creating the overall business marketing strategy for your business Ways to Promote your Business - Online and offline advertising platforms, such as social media, print ads, word of mouth, and outdoor advertising, all have their advantages and disadvantages. Concepts of Brand - The essential starting point for any brand is a good brand concept. When you think of Ikea, what's the first thing to remember. Strategies to Market Yourself - It's hard for many of us to put ourselves out. Of course, we are not self-deprecating or turning our attention away when we are praised for our expertise. Building Your Personal self on social media - Online sharing enables you to create an online persona that reflects your personal values and skills. And Many More Worried about how to promote yourself and your business when you are giving a speech? Read this book to learn guidelines to make your audience eager to learn more about your products and services and to build a relation with you.