Book Description

Presents findings regarding the effectiveness of the second phase of the National Youth Anti-Drug Media Campaign. Each phase of the campaign is being evaluated to assess the success of this initiative in achieving its goals. The overarching mission is to educate and enable America's youth to reject illegal drugs. Sections: the media campaign design and evaluation; methodology; national survey results; discussion of national survey results; lessons learned; Phase II intervention by market; youth, teen, and parent questionnaires; weighting procedures; and survey findings on youth, teen, and parent awareness questions by race/ethnicity. Illustrated.