Author : Massimo Moruzzi
Publisher : Massimo Moruzzi
Page : 43 pages
File Size : 41,73 MB
Release : 2017-08-02
Category : Business & Economics
ISBN :
15 questions about native advertising that are seldom asked or answered.
Author : Massimo Moruzzi
Publisher :
Page : pages
File Size : 12,52 MB
Release : 2017
Category :
ISBN : 9783962550875
Author : Thomas C. Kinnear
Publisher : American Marketing Association
Page : 188 pages
File Size : 29,62 MB
Release : 1984-05
Category : Business & Economics
ISBN :
Author : American Bar Association. House of Delegates
Publisher : American Bar Association
Page : 216 pages
File Size : 29,64 MB
Release : 2007
Category : Law
ISBN : 9781590318737
The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Author : Bruce Kilpatrick
Publisher : Springer Nature
Page : 463 pages
File Size : 47,77 MB
Release : 2022-12-07
Category : Law
ISBN : 303107422X
This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data. The first part focuses on the role of competition law in shaping the digital economy. It discusses the use of personal data, the market power of platforms, the assessment of free services, and more broadly the responsibility of dominant companies in the smooth functioning of the digital economy. In turn, the second part sheds light on how the conduct of influencers, native advertising and the use of AI for marketing purposes can be controlled by the law, focusing on the use of personal data and the impact of behavioral advertising on consumers. In this regard, the book brings together the current legal responses across a number of European and other countries, all summarized and elaborated on in the form of two international reports. The LIDC is a long-standing international association that focuses on the interface between competition law and intellectual property law, including unfair competition issues.
Author : Libby Roderick
Publisher : University of Alaska Press
Page : 114 pages
File Size : 43,41 MB
Release : 2010-07-15
Category : Social Science
ISBN : 1602230927
Making up more than ten percent of Alaska's population, Native Alaskans are the state's largest minority group. Yet most non-Native Alaskans know surprisingly little about the histories and cultures of their indigenous neighbors, or about the important issues they face. This concise book compiles frequently asked questions and provides informative and accessible responses that shed light on some common misconceptions. With responses composed by scholars within the represented communities and reviewed by a panel of experts, this easy-to-read compendium aims to facilitate a deeper exploration and richer discussion of the complex and compelling issues that are part of Alaska Native life today.
Author : Javiera Morales-Reyes
Publisher : Penn State Press
Page : 193 pages
File Size : 38,55 MB
Release : 2022-07-01
Category : Language Arts & Disciplines
ISBN : 1736396234
Penn Statements Volume 41 collects student compositions from the Program in Writing and Rhetoric in the Department of English at The Pennsylvania State University for use in English 15, Rhetoric and Composition courses at Penn State.
Author : Gabriele Siegert
Publisher : Springer
Page : 405 pages
File Size : 11,13 MB
Release : 2015-08-07
Category : Business & Economics
ISBN : 3319182366
This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding.
Author : Carol J. Pardun
Publisher : Rowman & Littlefield
Page : 157 pages
File Size : 33,81 MB
Release : 2019-06-05
Category : Language Arts & Disciplines
ISBN : 1538114089
Although there are numerous advertising texts available to the advertising student today, few focus solely on account planning and even fewer view the digital landscape as permeating every aspect of advertising. Advertising Account Planning in the Digital Media Landscape seeks to bridge that gap by providing a strategic understanding of what the account planner does, a thorough explanation of the kinds of research needed for the account planning process to be successful, and all explained within a digital media mindset. Written in an engaging manner, Advertising Account Planning helps students understand the job of an account planner in this contemporary moment. From data analytics to building a creative brief, this core text systematically covers the tools and skills needed to be a successful advertising account planner. Features: Teaches advertising as consumer engagement using the POEM (paid, owned and earned media) model Covers a range of research techniques including databases, free social media monitoring tools, and customer mapping and critical analysis of ads Illustrates the strategic process that culminates in developing the creative brief Incorporates interviews from industry professionals to give a sense of the actual job Includes assignments, discussions and additional readings
Author : Eric S. Knowles
Publisher : Psychology Press
Page : 350 pages
File Size : 44,99 MB
Release : 2004-02-26
Category : Psychology
ISBN : 1135626383
Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and persuasion. With contributions from the leaders in the field, this book presents original ideas and research that demonstrate how understanding resistance can improve persuasion, compliance, and social influence. Many of the authors present their research for the first time. Four faces of resistance are identified: reactance, distrust, scrutiny, and inertia. The concluding chapter summarizes the book's theoretical contributions and establishes a resistance-based research agenda for persuasion and attitude change. This new book helps to establish resistance as a legitimate sub-field of persuasion that is equal in force to influence. Resistance and Persuasion offers many new revelations about persuasion: *Acknowledging resistance helps to reduce it. *Raising reactance makes a strong message more persuasive. *Putting arguments into a narrative increases their influence. *Identifying illegitimate sources of information strengthens the influence of legitimate sources. *Looking ahead reduces resistance to persuasive attempts. This volume will appeal to researchers and students from a variety of disciplines including social, cognitive, and health psychology, communication, marketing, political science, journalism, and education.
