1990-1991 Almanac of Consumer Markets


Book Description







A Handbook


Book Description

Provides an overview of market segmentation--what it is and why it is relevant to public transit agencies. It serves as an introduction for managers to the basic concepts and approaches of market segmentation and provides steps and procedures for marketers or market researchers who have the responsibility for implementing a market segmentation program.




Consumer Power


Book Description




Orange Coast Magazine


Book Description

Orange Coast Magazine is the oldest continuously published lifestyle magazine in the region, bringing together Orange County¹s most affluent coastal communities through smart, fun, and timely editorial content, as well as compelling photographs and design. Each issue features an award-winning blend of celebrity and newsmaker profiles, service journalism, and authoritative articles on dining, fashion, home design, and travel. As Orange County¹s only paid subscription lifestyle magazine with circulation figures guaranteed by the Audit Bureau of Circulation, Orange Coast is the definitive guidebook into the county¹s luxe lifestyle.




Food Merchandising


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Going Shopping


Book Description

From Mesopotamian merchants and the fairs of mediaeval Europe to marble palace department stores and the Internet, social, cultural, economic and moral forces have shaped our shopping. This volume traces the history of shopping and considers its meaning and significance.




Index to American Reference Books Annual, 1990-1994


Book Description

**** The annuals, to which this is the index, are cited in Sheehy and BCL3. This five-year index gives access to 8771 reviews of references reviewed in ARBA, volumes 16 through 20. **** American Reference Books Annual (ARBA) is an essential tool, not only for libraries, but for reference book publishers as well (we at Book News would not be without it), and is cited in BCL3, Sheehy, and Walford. This five-year cumulative index provides access by subject, title, and author to reviews of the 9,284 reference works covered in the last five volumes of ARBA. In addition to being used to locate reviews, the index also serves as an anlytical tool for collection evaluation and development and acquisitions. Annotation copyright by Book News, Inc., Portland, OR




The Cumulative Book Index


Book Description

A world list of books in the English language.




Handbook of Brewing


Book Description

Offers detailed studies of beer and its production as well as its commercial and economic aspects. All beverages worldwide which are beer-like in character and alcoholic content are reviewed. The book delineates over 900 chemical compounds that have been identified in beers, pinpoints their sources, gives concentration ranges, and examines their influence on beer quality. This work is intended for brewing, cereal and food chemists and biochemists; composition, nutrition, biochemical, food and quality assurance and control engineers; nutritionists; food biologists and technologists; microbiologists; toxicologists; and upper level undergraduate and continuing-education students in these disciplines.