The Marketing of the President


Book Description

Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Newman addresses issues of serious concern to the health of the political process as he examines the roles of positioning, polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed - for better or worse - by the use of marketing techniques. The Marketing of the President important reading for marketing professionals and students interested in nonprofit applications of marketing concepts, or for political scientists and policymakers who are concerned about the increasing role of marketing in political campaigns.




I, Candidate for Governor


Book Description

Here, reprinted for the first time since its original publication, is muckraking journalist Upton Sinclair's lively, caustic account of the 1934 election campaign that turned California upside down and almost won him the governor's mansion. Using his "End Poverty in California" movement (more commonly called EPIC) as a springboard, Sinclair ran for governor as a Democrat, equipped with a bold plan to end the Depression in California by taking over idle land and factories and turning them into cooperative ventures for the unemployed. To his surprise, thousands rallied to the idea, converting what he had assumed would be another of his utopian schemes into a mass political movement of extraordinary dimensions. With a loosely knit organization of hundreds of local EPIC clubs, Sinclair overwhelmed the moderate Democratic opposition to capture the primary election. When it came to the general election, however, his opposition employed highly effective campaign tactics: overwhelming media hostility, vicious red-baiting and voter intimidation, high-priced dirty tricks. The result was a resounding defeat in November. I, Candidate tells the story of Sinclair's campaign while also capturing the turbulent political mood of the 1930s. Employing his trademark muckraking style, Sinclair exposes the conspiracies of power that ensured big-money control over the media and other powerful institutions.




Presidential Campaigns in Latin America


Book Description

Taylor C. Boas argues that new democracies are likely to develop nationally specific approaches to electioneering through success contagion. The theory of success contagion holds that the first elected president to complete a successful term in office establishes a national model of campaign strategy that other candidates will adopt in future.







North Sun '94


Book Description

Contains 69 papers presented at the North Sun conference held in Glasgow from 7-9 September 1994. The contributions include sections on: solar water heating; active solar heating; photovoltaic applications; solar modelling and design tools; solar buildings; and policy and implementation.













Documents


Book Description

Parallel main title: Documents de sâance. Parallel text in English and French