2001 International Member & Marketing Services Guide
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Page : pages
File Size : 19,45 MB
Release : 2001
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Author :
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Page : pages
File Size : 19,45 MB
Release : 2001
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Author :
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Page : pages
File Size : 32,33 MB
Release : 2001
Category : Marketing
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Author : American Marketing Association
Publisher :
Page : 586 pages
File Size : 24,20 MB
Release : 2000
Category : Marketing
ISBN :
Author : Continuum
Publisher : Burns & Oates
Page : 516 pages
File Size : 20,91 MB
Release : 2003
Category : Language Arts & Disciplines
ISBN : 9780826461780
This volume provides a detailed book trade directory for the U.K., Commonwealth and Irish Republic. It lists some 1500 publishers in 21 countries, and also offers in-depth coverage of the wider U.K. book trade.
Author : Anthony Pecotich
Publisher : M.E. Sharpe
Page : 736 pages
File Size : 11,84 MB
Release : 2006
Category : Business & Economics
ISBN : 9780765636997
East and Southeast Asia is a vast and complex region. Its countries have a bewildering array of histories, demographics, economic structures, cultural backgrounds, and global marketing potential. This Handbook unravels the mystery. Each chapter is written by a country specialist and provides a thorough and up-to-date analysis of one of the ESEA countries. Each author follows a consistent model and covers geography and natural resources, the political system, the economic system, the social system, and the marketing environment. Complete chapters are devoted to: Australia, Brunei, Cambodia, China and Hong Kong, East Timor, Indonesia, Japan, Korea (North and South), Laos, Malaysia, Myanmar, New Zealand, Papua New Guinea, the Philippines, Singapore, Taiwan, Thailand, and Vietnam. Not just a review of current conditions, the Handbook offers prognoses for future marketing and commercial activity in each country. This definitive resource is generously illustrated with maps, figures, and tables, and includes comprehensive references and source materials for each country. It is an essential reference for students, researchers, and practitioners in the global economy.
Author :
Publisher :
Page : 476 pages
File Size : 49,51 MB
Release : 1969
Category : Marketing
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Author : Betteke van Ruler
Publisher : Walter de Gruyter
Page : 517 pages
File Size : 17,40 MB
Release : 2008-08-22
Category : Language Arts & Disciplines
ISBN : 3110197197
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
Author : Plunkett Research Ltd
Publisher : Plunkett Research, Ltd.
Page : 480 pages
File Size : 19,67 MB
Release : 2006-04
Category : Business & Economics
ISBN : 1593920423
Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. Youll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of 334 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.
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Publisher :
Page : 838 pages
File Size : 29,23 MB
Release : 2001
Category : Government publications
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Author : New Zealand Education International Ltd
Publisher :
Page : 19 pages
File Size : 18,99 MB
Release : 1990
Category : Education, Higher
ISBN :
"The services ... are ... available to New Zealand registered education, training and research institutions ... for the period November 1990 to December 1991"--Cover verso.