The Business Year: Mexico 2021


Book Description

The Business Year is celebrating its 10th year in Mexico with the release of this special edition publication, which compiles over 100 interviews with business leaders and governmental authorities. With nothing to compare the current environment with, companies have been forced to make their own predictions on what the future will hold and, now that the dust has settled, the true winners and losers of the COVID-19 crisis are being revealed. This 160-page publication aims to provide a platform for the country's decision makers at a time of global uncertainty and act as a guide for investors looking seriously at the North American economy. It covers finance, the green economy, energy, industry, agriculture, IT and telecoms, logistics, security, real estate, health, and tourism.




Digital and Social Media Marketing


Book Description

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.




International School Policy Development


Book Description

This book investigates the international school policy reform in China from various perspectives. In recent years, international schools, international classes, international departments, and various international education projects have emerged in the field of education in China. This book explores and analyzes the idea of international schools, and discusses different aspects of the conceptual model of international education policy development in China, including international school policy, student cultivation, teacher cultivation, school management, curriculum, and quality assessment of international schools. In addition, this book offers a comprehensive, systematic, and practical perspective on shaping China’s international school policy development and management. This book serves as a guide for scholars and researchers who are interested, and work in, research on internationalization development in China, administrators, and stakeholders in China's education system, and graduate students who major or minor in the field of internationalization development in China.




Becoming a Teacher: Issues in Secondary Education 6e


Book Description

“[E]ssential reading for anyone learning to be a teacher… This book will continue to be a core text on our ITE programmes.” Rachele Newman. Director of Initial Teacher Education, University of Southampton, UK “A comprehensive ‘must have’ for every new teacher entering the profession: a wide variety of short chapters, packed full of key, research-evidenced ideas, brilliantly articulated by a team of expert authors… Fantastic!” Mark Winterbottom, Professor of Education, University of Cambridge, UK “The beauty of the book is that the authors do not attempt to simplify teaching, instead they celebrate and explore the complexities of being a teacher.” Stefanie Sullivan, Deputy Head of School, Director of Initial Teacher Education, University of Nottingham, UK This timely new edition remains the ultimate guide for students in the core areas of teaching policy, assessment and curriculum planning, while also covering the relevant issues facing educators and students today. Grounded in contemporary research and empirical evidence, Becoming a Teacher provides a critical yet accessible exploration of the complexities involved in starting a career in secondary education. New chapters include topics such as wellbeing and mental health, social justice, decolonising the curricula and how to develop teacher identity when starting a career. Themes such as digital pedagogy now run through the core of the book, reflecting the future of our education system. The book: -Supports students with a blend of theory and practical solutions -Integrates a wide range of issues, contexts and perspectives -Guides and encourages readers to reflect on their own learning and teaching -Covers practical classroom implementations, theoretical and empirical research, social and cultural dimensions and much more Benefitting from the expertise of top academics in the education field while leaving room for the reader to engage with their own critical reflection, this book is essential for PGCE and Education students to gain a thorough understanding of the many facets of education as well as their own role as a teacher. Simon Gibbons is Senior Lecturer in English Education and Director of Teacher Education at King’s College London, UK. He is a former chair of the National Association for the Teaching of English. Richard Brock is a Lecturer in Science Education at King’s College London, UK. He taught secondary physics for many years in greater London and has also taught English in Japan and worked in special education. Melissa Glackin is Senior Lecturer in Science Education and the Director of the MA in STEM Education at King’s College London, UK. Elizabeth Rushton is Head of Department of Curriculum, Pedagogy and Assessment at the Institute of Education, University College London, UK. She previously led the Geography PGCE at King’s College London after having worked as a geography teacher and as Director of Evaluation for an education charity. Emma Towers is a Teaching Fellow in Education Policy at King’s College London, UK. Before moving into higher education, she worked as a primary school teacher in London schools.




Digital Marketing Excellence


Book Description

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.




Cultivating Mathematical Hearts


Book Description

Help students see their whole selves in the math they′re learning with culturally responsive teaching. Cultivating Mathematical Hearts: Culturally Responsive Mathematics Teaching in Elementary Classrooms, aims to re-center mathematics as a humanizing endeavor because putting children and their humanity at the heart of mathematics education can result in more engaged, meaningful, and joyful learning. This book introduces a model and a tool for Culturally Responsive Mathematics Teaching, constructed to create a safe, inclusive space where all learners can come together in their own educational journey and develop a love for math that centers their experiences and comes from the heart. Implementing the Culturally Responsive Mathematics Teaching Tool (CRMT2) will help you cultivate and sustain meaningful, rich, and rigorous mathematical learning spaces for all your students–experiences that foster mathematical curiosity and joy. The book walks you through each aspect of the framework and tool, guiding you to consider how your classroom structures, lessons, tasks, and assessments: Honor the existing cultural strengths, experiences, and lived realities of all your students Elicit diverse mathematical thinking and ideas Support equitable access to rigorous mathematical learning and discourse for all students Invite a sense of agency in each student’s learning experience Promote high engagement and excitement while learning mathematics Nurture an understanding that mathematics is a powerful tool for making sense of the world By weaving these strategies into classroom lessons, teachers can humanize mathematics instruction to successfully build a love for math while providing equitable learning opportunities that empower student voice and promote success in mathematics.







The Climate Planner


Book Description

The Climate Planner is about overcoming the objections to climate change mitigation and adaption that urban planners face at a local level. It shows how to draft climate plans that encounter less resistance because they involve the public, stakeholders, and decisionmakers in a way that builds trust, creates consensus, and leads to implementation. Although focused on the local level, this book discusses climate basics such as carbon dioxide levels in the atmosphere, the Intergovernmental Panel on Climate Change, the Paris Agreement of 2015, worldwide energy generation forecasts, and other items of global concern in order to familiarize urban planners and citizen planners with key concepts that they will need to know in order to be able to host climate conversations at the local level. The many case studies from around the United States of America show how communities have encountered pushback and bridged the implementation gap, the gap between plan and reality, thanks to a commitment to substantive public engagement. The book is written for urban planners, local activists, journalists, elected or appointed representatives, and the average citizen worried about climate breakdown and interested in working to reshape the built environment.




Global Competitiveness


Book Description

This book discusses the aspects of global competition in terms of the strategies that could be applied to improve the competitive position of businesses and consolidate gains particularly in the Thai market. The book is composed of 10 chapters focusing on topics related to business strategy, such as competition, marketing, innovation, utilizing information, technology, human resources, strategic alliances, customer service, implementation, monitoring and evaluation of strategies, and corporate social responsibility. This book will serve as a useful guide for those already in business in Thailand as well as for businesses that hope to expand their existing operations in Thailand to the global market.




Competition, Strategy, and Innovation


Book Description

Understanding the latest trends and technologies and their impact on enterprises, organizations or state administrations is essential to successfully develop a business in the age of Industry 4.0. This book presents a unique selection of topics and offers the reader an understanding of the implications of the newest technologies such as Artificial Intelligence (AI), Internet of Things (IoT), Augmented Reality (AR) and new trends like social media and sustainable competitiveness in business. It presents the impact of the newest trends on businesses, consumers, and the result on the economy. Contributions showcase the technical perspective of new technologies and provides an innovative and enriching perspective on the implementation of AI in e-commerce and the developmental barriers it can create, modern social media usage in enterprises, the newest trends in innovation management, sustainable competitiveness in the business context, the influence and effect of augmented reality, and the privacy problem of Internet of Things to consumers. This book illustrates how to develop innovation cooperation between business, academia and public institutions through the example of biopharmaceutical industry. It will be of value to researchers, academics, professionals, and students in the fields of economics, management, international business.