Smart Trends in Computing and Communications


Book Description

This book gathers high-quality papers presented at the Eighth International Conference on Smart Trends in Computing and Communications (SmartCom 2024), organized by Global Knowledge Research Foundation (GR Foundation) from 12 to 13 January 2024 in Pune, India. It covers the state-of-the-art and emerging topics in information, computer communications, and effective strategies for their use in engineering and managerial applications. It also explores and discusses the latest technological advances in, and future directions for, information and knowledge computing and its applications.







Modern Management Science Practices in the Age of AI


Book Description

Management has always been a multifaceted and continuously changing aspect of the business world. Today, with the introduction of revolutionary technology, working environments, and new individual attitudes, it is essential to understand more information than ever. A comprehensive knowledge of the interworking of accounting, behavior, decision making, strategy, data, marketing, and revenue management is a must for any manager to act as efficiently and effectively as possible. Modern Management Science Practices in the Age of AI offers a thorough and interdisciplinary exploration of management, addressing key aspects such as challenge resolution, strategic planning, execution, and performance measurement. It refines and transforms organizational operations across various sectors including public, private, and civil society. Drawing on insights from global scholars, researchers, and practitioners, the volume provides a rich collection of contemporary knowledge that is invaluable for both academics and practitioners. By integrating these diverse fields, the book equips both researchers and organizational managers with the tools needed to adapt and thrive in a rapidly evolving environment.




Using Machine Learning to Detect Emotions and Predict Human Psychology


Book Description

In the realm of analyzing human emotions through Artificial Intelligence (AI), a myriad of challenges persist. From the intricate nuances of emotional subtleties to the broader concerns of ethical considerations, privacy implications, and the ongoing battle against bias, AI faces a complex landscape when venturing into the understanding of human emotions. These challenges underscore the intricate balance required to navigate the human psyche with accuracy. The book, Using Machine Learning to Detect Emotions and Predict Human Psychology, serves as a guide for innovative solutions in the field of emotion detection through AI. It explores facial expression analysis, where AI decodes real-time emotions through subtle cues such as eyebrow movements and micro-expressions. In speech and voice analysis, the book unveils how AI processes vocal nuances to discern emotions, considering elements like tone, pitch, and language intricacies. Additionally, the power of text analysis is of great importance, revealing how AI extracts emotional tones from diverse textual communications. By weaving these systems together, the book offers a holistic solution to the challenges faced by AI in understanding the complex landscape of human emotions.







Improving Entrepreneurial Processes Through Advanced AI


Book Description

We stand at the precipice of a technological revolution; the entrepreneurial landscape is undergoing a metamorphosis. In the academic corridors of today, a pressing challenge emerges - the need to comprehend and dissect the profound transformations underway in the world of entrepreneurship. The fusion of emerging technologies with the age-old spirit of entrepreneurship is creating seismic shifts, ushering in new possibilities that beg exploration. Improving Entrepreneurial Processes Through Advanced AI emerges as a beacon of insight and innovation in this new entrepreneurial realm of possibility. This book embarks on a captivating journey, tailored to the discerning minds of PhD students, university educators, independent researchers, and scholars in related fields, guiding them through the intricacies of technology integration and the transformation of entrepreneurial processes. As technology continues to advance at an unprecedented pace, traditional paradigms are being upended, leaving researchers grappling with complex questions. The emergence of Artificial Intelligence (AI) as a game-changer in entrepreneurship introduces a host of intricate issues and uncertainties. Amidst this sea of change, the fundamental challenge lies in understanding how these advancing AI systems can address core entrepreneurial challenges and open new horizons of opportunity in the era of digital transformation.




Secure Communication in Internet of Things


Book Description

The book Secure Communication in Internet of Things: Emerging Technologies, Challenges, and Mitigation will be of value to the readers in understanding the key theories, standards, various protocols, and techniques for the security of Internet of Things hardware, software, and data, and explains how to design a secure Internet of Things system. It presents the regulations, global standards, and standardization activities with an emphasis on ethics, legal, and social considerations about Internet of Things security. Features: ● Explores the new Internet of Things security challenges, threats, and future regulations to end-users. ● Presents authentication, authorization, and anonymization techniques in the Internet of Things. ● Illustrates security management through emerging technologies such as blockchain and artificial intelligence. ● Highlights the theoretical and architectural aspects, foundations of security, and privacy of the Internet of Things framework. ● Discusses artificial-intelligence-based security techniques, and cloud security for the Internet of Things. It will be a valuable resource for senior undergraduates, graduate students, and academic researchers in fields such as electrical engineering, electronics and communications engineering, computer engineering, and information technology.




Neuromarketing's Role in Sustainable Finance


Book Description

Neuromarketing plays a significant role in sustainable finance by tapping into the emotional and cognitive factors that influence investor decisions regarding socially and environmentally responsible investments. It helps financial institutions understand how individuals respond to sustainability messages, enabling them to craft more persuasive campaigns that resonate with investors’ values. By leveraging insights into behavior and decision-making processes, neuromarketing enhances the appeal of sustainable finance, encourages greener investment choices, and helps align financial practices with the growing demand for ethical, long-term impact solutions. Neuromarketing's Role in Sustainable Finance explores the intersection of neuromarketing and sustainable finance, revealing how insights from cognitive neuroscience can drive environmentally responsible investment behaviors. It examines subconscious factors influencing consumer decisions toward green investments, offering theoretical frameworks and practical applications to understand and promote ethical financial choices. Covering topics such as behavioral finance, environmental awareness, and investor patterns, this book is an excellent resource for scholars, researchers, financial professionals, marketers, business professionals, academicians, graduate and postgraduate students, and more.