Hooked - 30 Minute Expert Guide


Book Description

Learn how to create habit-forming products people love ... in 30 minutes. The official summary of Hooked is your essential guide to understanding how to drive customer engagement and innovate with confidence and clarity. In his bestselling book Hooked, author Nir Eyal distills years of research, consulting, and practical experience and provides a how-to guide for product development-a blueprint he searched for as start-up founder but never found. An essential tool for entrepreneurs, product managers, designers, marketers, and anyone else interested in driving customer engagement, the 30 Minute Expert Guide to Nir Eyal's Hooked offers: A chapter-by-chapter synopsis that identifies the key concepts outlined in Nir Eyal's bestselling book, Hooked Actionable steps designed to help you implement your own habit-forming strategies and create better, more successful products Illustrative examples of habit-forming products including Amazon, Twitter, the Bible app, and more"




How to Taste


Book Description

Offers a guide to vintages, grape varieties, and wine appreciation.




Wine. All the Time.


Book Description

“Can I just be Marissa, please? I want to be hilarious and sexy and smart and insanely knowledgeable about wine.” —Mindy Kaling A fresh, fun, and unpretentious guide to wine from Marissa A. Ross, official wine columnist for Bon Appétit. Does the thought of having to buy wine for a dinner party stress you out? Is your go-to strategy to pick the bottle with the coolest label? Are you tired of choosing pairings based on your wallet, instead of your palate? Fear not! Bon Appétit wine columnist and Wine. All The Time. blogger Marissa A. Ross is here to help. In this utterly accessible yet comprehensive guide to wine, Ross will walk you through the ins and outs of wine culture. Told in her signature comedic voice, with personal anecdotes woven in among its lessons, Wine. All the Time. will teach you to sip confidently, and make you laugh as you're doing it. In Wine. All The Time., you’ll learn how to: • Describe what you’re drinking, and recognize your preferences • Find the best bottle for you budget and occasion • Read and understand what’s written on a wine label • Make the perfect pairings between what you’re drinking and what you’re eating • Throw the best damn dinner party your guests will ever attend • And much more




The One Minute Wine Master


Book Description

"Discover the wines that you like with this fun yet sophisticated quick-read. The choice in wines these days is endless and it is geting worse with thousands of new brands every few years. After taking a short flavor test, Master of Wine Jennifer Simonetti-Bryan points to the best wines for you. No fuss, no memorization required"--




The 24-Hour Wine Expert


Book Description

Wine is now one of the most popular drinks in the world. Many wine drinkers wish they knew more about it without having to understand every detail or go on a wine course. In The 24-Hour Wine Expert, Jancis Robinson shares her expertise with authority, wit and approachability. From the difference between red and white, to the shape of bottles and their labels, descriptions of taste, colour and smell, to pairing wine with food and the price-quality correlation, Robinson helps us make the most of this mysteriously delicious drink.




Find Your Wine


Book Description

For many, wine can be an overly complex, intimidating and – dare we say it – mysterious topic. And while it’s true that there are things about wine that can be overwhelming for beginners, Find Your Wine skips such topics in favor of a simple flavor-related focus that puts the reader’s personal preferences at the forefront, enabling them to buy and talk about wine, discover what they like, and much more, without depending on an understanding of Old World vs. New World, the merits of one region over another, and other dense criteria. The book might suggest, for example, “Do you like Merlot? Great. You’ll love Bordeaux.” But then it will go on to explain why that is. By organizing the book by flavor profile (i.e. Bold, Crisp, Smooth, Buttery, Fruity, Bright, Sweet, Jammy, etc.), readers will establish a point of reference that informs every decision they make about what wine to drink when. They’ll learn how to describe what they’re looking for and the kinds of wines they like at a wine shop or to a server. Or if they’re on their own, they’ll know how to pick something for a dinner or date that’s certain to be a crowd pleaser. They’ll also learn how to explore new wines with confidence, by first working off of the flavors they know they like.




Kevin Zraly's American Wine Guide 2008


Book Description

Covering vineyards from all 50 states, this volume will quench readers' need for information and advice on this booming topic. A map of each state indicates the grape-growing areas and notable labels.




How to Taste Wine


Book Description

Master of Wine Jancis Robinson has created this wine tasting course based around practical exercises that will guide you from your first sips to confident, well-informed gulps. Clearly divided into theory and practise, this workbook first provides all the information you need before you put it into practise. Learn the correct way to taste wine and enjoy the tasting exercises specially devised by Jancis based on readily available and inexpensive bottle. Learn how to recognise the most popular grape varieties from Chardonnay to Riesling, Pinot Noir to Cabernet Sauvignon, and why you should choose a good sparkling wine over cheap Champagne. There is advice on choosing from a wine list and how to match food with wine. How to Taste will awaken the wine connoisseur in us all.




Wine Simple


Book Description

From the world-renowned sommelier Aldo Sohm, a dynamic, essential wine guide for a new generation NAMED ONE OF THE BEST COOKBOOKS OF THE YEAR BY FOOD52 Aldo Sohm is one of the most respected and widely lauded sommeliers in the world. He's worked with celebrated chef Eric Ripert as wine director of three-Michelin-starred Le Bernardin for over a decade, yet his philosophy and approach to wine is much more casual. Aldo's debut book, Wine Simple, is full of confidence-building infographics and illustrations, an unbeatable depth of knowledge, effusive encouragement, and, most important, strong opinions on wine so you can learn to form your own. Imbued with Aldo's insatiable passion and eagerness to teach others, Wine Simple is accessible, deeply educational, and lively and fun, both in voice and visuals. This essential guide begins with the fundamentals of wine in easy-to-absorb hits of information and pragmatic, everyday tips—key varietals and winemaking regions, how to taste, when to save and when to splurge, and how to set up a wine tasting at home. Aldo then teaches you how to take your wine knowledge to the next level and evolve your palate, including techniques on building a “flavor library,” a cheat sheet to good (and great) vintages (and why you shouldn't put everything on the line for them), tips on troubleshooting tricky wines (corked? mousy?), and, for the daring, even how to saber a bottle of champagne. This visual, user-friendly approach will inspire readers to have the confidence, curiosity, and enthusiasm to taste smarter, drink boldly, and dive headfirst fearlessly into the exciting world of wine.




Jancis Robinson's Wine Course


Book Description

Directed at the novice and the professional alike. Introduction to wine by focusing on the grape varieties which shape the flavour of each different wine. Accompanied by book.