Book Description

You have an idea for a business but you're not sure where to begin. Or perhaps you have made a start but you're not sure what to do next. It's a common dilemma shared by everyone who has been down the same path. Where can I go for help? What are my legal obligations? How do I start generating sales? Can I use digital marketing? How can I organise my operations? How will I handle my finances? Kickstart Your Business is about getting into your own business. It is not just a book about being self-employed and getting paid for what you do; it also symbolises a set of values about how some of us want to live and how we want to be sustained by the work we do. Written by Australia's bestselling small business author, John English, the book is aimed at the reader who wants practical, common-sense advice that is easy to understand and simple to use. It covers planning, marketing, operations and financing and is intended to be read as a handy navigational guide that will enable you to discover the essentials of getting into business without having to wade through a lot of detail. In plain language, it emphasises the 'how to' techniques for navigating your way into your own business. John English brings together a lifetime of business insight as an academic, accountant, entrepreneur and author. The simplicity and clarity of this book reflects his professional training combined with years of practical first-hand experience. Kickstart Your Business is like having a personal business advisor at your fingertips.