7 Steps To Grow Your Business With Events


Book Description

This book helps you make every event a success in 7 simple steps. This practical, step-by-step guide leads readers through the key aspects of how to organise and manage an event. It is an invaluable one-stop handbook whether you find yourself in charge of one important event or you have chosen event planning as a career. It covers the whole process from creation to evaluation and it also includes a 6 months countdown list.




Business Hack


Book Description

Master the online tools available to grow your business and conquer the competition Business Hack is your essential roadmap to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including using social media—offering practical steps to create and implement highly effective cyber-marketing campaigns. Thanks to the digital revolution, you no longer need teams of marketing experts and other expensive overheads to build and promote your business. This unique and valuable resource covers everything you need to consider when building your marketing strategy, from established principles of sales to cutting-edge digital techniques. In today’s dynamic business environment, strong and ongoing engagement in social media marketing is no longer an option–it is a necessity. From local craft-based businesses to new tech start-ups and even global multinational corporations, effective cyber-marketing can be instrumental in determining success. A comprehensive digital strategy enables you to compete across all platforms and maintain viability and relevance in the face of intense competition. Following the proven techniques in this essential guide allows you to: Implement powerful social media marketing campaigns to increase revenue and rise above the competition Integrate traditional sales and advertising methods with modern technology to create a comprehensive business marketing strategy Identify future trends to stay ahead of the technology curve and capitalize on new opportunities. Learn the skills used by successful entrepreneurs and respected experts in online marketing The Internet and rise of digital media have changed the rules of business and marketing. It is now possible for small and new businesses to compete and thrive in the global marketplace through intelligent use of digital and social media marketing. Business Hack provides the tools and knowledge necessary to succeed in the 21st century.




Business Made Simple


Book Description

Is this blue book more valuable than a business degree? Most people enter their professional careers not understanding how to grow a business. At times, this makes them feel lost, or worse, like a fraud pretending to know what they’re doing. It’s hard to be successful without a clear understanding of how business works. These 60 daily readings are crucial for any professional or business owner who wants to take their career to the next level. New York Times and Wall Street Journal bestselling author, Donald Miller knows that business is more than just a good idea made profitable – it’s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge—knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward. However, there is another way to achieve this insider skill development, which can both drastically improve your career earnings and the satisfaction of achieving your goals. Donald Miller learned how to rise to the top using the principles he shares in this book. He wrote Business Made Simple to teach others what it takes to grow your career and create a company that is healthy and profitable. These short, daily entries and accompanying videos will add enormous value to your business and the organization you work for. In this sixty-day guide, readers will be introduced to the nine areas where truly successful leaders and their businesses excel: Character: What kind of person succeeds in business? Leadership: How do you unite a team around a mission? Personal Productivity: How can you get more done in less time? Messaging: Why aren’t customers paying more attention? Marketing: How do I build a sales funnel? Business Strategy: How does a business really work? Execution: How can we get things done? Sales: How do I close more sales? Management: What does a good manager do? Business Made Simple is the must-have guide for anyone who feels lost or overwhelmed by the modern business climate, even if they attended business school. Learn what the most successful business leaders have known for years through the simple but effective secrets shared in these pages. Take things further: If you want to be worth more as a business professional, read each daily entry and follow along with the free videos that will be sent to you after you buy the book.




Get Your Business to Work!


Book Description

George Hedley owns a $50 million construction and real estate development business as well as HARDHAT Presentations. Over the last five years, as a much-requested popular professional speaker, George speaks 50 times per year to business audiences, conventions, associations and at company meetings. As many as 25,000 people see him present keynote speeches or seminars every year. George is based in Costa Mesa, Calif.




Secrets of the Zen Business Warrior


Book Description

Secrets of the Zen Business Warrior stirs, inspires, and gives readers the knowledge and tools to take immediate deliberate control of how they are creating their life. Many businesspeople believe that making their business grow to the levels of wealth they desire depends on titanic work, considerable financial funding, special skills, and knowledge. Too often, struggling entrepreneurs sacrifice the quality of their personal life as a result. Business owner and entrepreneur Lina Betancur believes that the most powerful way for people to grow their business to the next level is to first grow themselves to the next level. In Secrets of the Zen Business Warrior, Lina shares how entrepreneurs can find the permanent clarity, fulfilment, passion, and motivation they need to maintain their business.




Marketing Strategy for the Creative and Cultural Industries


Book Description

Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: • taking a strategic approach to developing marketing plans; • bringing together strategic planning, market research, goal setting, and marketing theory and practice; • explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product. With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.




Up Your Business!


Book Description

Praise for the first edition of Up Your Business! "Dave Anderson has hit another home run! Up Your Business! is an invaluable, highly readable guide that should be on the desk--and in the mind--of anyone demanding top-level performance from themselves and others." --James Strock, author, Reagan on Leadership and Theodore Roosevelt on Leadership "Up Your Business! is a powerful blueprint for companies looking to take their business to the next level. It is one of the most powerful books on business and leadership I have ever read and will be a major component of Saga Communications' leadership training." --Warren Lada, Senior Vice President, Saga Communications, Inc. "Once again, Dave Anderson puts it all together in a way that almost makes you think he's been looking over your shoulder all these years. Chapter two alone, 'Abolish Corporate Welfare: Create a Culture of Merit,' is worth the time it takes to read the entire book." --Mike Roscoe, founder and President, Horizon Communications "Finally . . . a business book that gets to the heart of what matters and creates usable templates that could help any business thrive." --Roxanne Emmerich, author, Thank God It's Monday!




So You Want to Start a Business


Book Description

Get it right—from the start! “Entrepreneurship is like a roller coaster ride, exhilarating yet terrifying . . . Allow Ingrid to guide you” (Adam Franklin, bestselling author of Web Marketing That Works). Often, people leap into starting a business to pursue their passion without fully realizing what they’ve gotten themselves into. They may love what they do—but the financial and administrative side of the business ends up being more than they bargained for. So You Want to Start a Business takes you through the seven essential elements required to create a thriving business. With examples, exercises, and invaluable guidance, Ingrid Thompson provides a practical guide to unleashing one’s inner entrepreneur. With over twenty years’ experience helping people create successful businesses, Ingrid knows exactly how to help people decide what kind of business to start—and start out on the right foot.




How to Use Translation to Grow Your Business


Book Description

Businesses need superior information to outwit their rivals in the modern Knowledge Economy. In this eye-opening account, certified translator Winn Trivette II explains why firms should use translation as a pro-active tool to successfully compete – and win – in global markets. How to Use Translation to Grow Your Business outlines steps to: • Use translation to enhance the collection of actionable business intelligence. • Embrace a novel approach using translation to discover and open uncontested market space in order to serve new clients. • Implement the New Frontier Vision business strategy to guide market leaders like you to make better-informed decisions. • Transform actionable information into plans, plans into actions, and actions into greater profits. • Optimize business performance and leave rivals behind while discovering new market segments for your goods and/or services. Are you ready for a smarter way to move your company forward? How to Use Translation to Grow Your Business is the first book of its kind for companies to explore a new business strategy built on translation.




What's Next?


Book Description

Is this all there is? You ought to be happier. After all, you've achieved your goals and built the life you dreamed of living. The problem is, what you wanted in your twenties and early thirties isn't what you want now. It's time to move on to something new. You think about going into business for yourself, but you have no idea where to begin ... and the people closest to you don't want anything to change! In What's Next?, Joy Chudacoff lays out a step-by-step approach to exploring the unfamiliar paths before you. You'll discover how to: reconnect with your passions and core valuesmake sure your own needs are met as you juggle all of your responsibilitiescoax great ideas out of their hiding placesmarket yourself and your business without breaking the bank...and much, much more A professional coach and mentor, Joy has done more than provide a one-size-fits-all set of instructions. She has made the process interactive, with hands-on exercises that allow you to tailor each step to your own personal circumstances. If you have ever dreamed of owning your own business, What's Next? will give you every tool you need for success.