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8 – 1 ULTIMATE SOCIAL MEDIA COLLECTION

Author : Goncalo Paxe Jorge Miguel

Publisher : Goncalo Paxe Jorge Miguel

Page : 753 pages

File Size : 26,48 MB

Release :

Category : Business & Economics

ISBN :

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Book Description

8 in 1 TRAINING GUIDE FOR SOCIAL MEDIA MARKETING 2020 Designed to take you by the hand and walk you through the process of getting the most out of Social Media Marketing in 2020, on behalf of your business. This Exclusive eBook Training Will Show You Step-By-Step, Topic By Topic, And Tool By Tool, What You Need To Know on Social Media Marketing Within this package: ✅ Latest YouTube Business Marketing Made Easy ✅ Latest Email Marketing Made Easy ✅ Latest Facebook Marketing Made Easy ✅ Latest Instagram Marketing Made Easy ✅ Latest Next Level LinkedIn Marketing Made Easy ✅ Latest Quora Marketing Made Easy ✅ Latest Social Media Marketing Made Easy ✅ Latest TikTok Marketing Made Easy I’m very excited to have you here, and I know that this will be very helpful for you. This Exclusive Training Will Show You Step-By-Step, Topic By Topic, And Tool By Tool, What You Need To Know To Dominate Social Media Marketing, In The Easiest Way Possible, Using The Most Effective Tools And In The Shortest Time Ever.



Strategic Social Media Management

Author : Karen E. Sutherland

Publisher : Springer Nature

Page : 431 pages

File Size : 29,26 MB

Release : 2020-12-21

Category : Business & Economics

ISBN : 9811546584

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Book Description

This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through detailed explanations of content creation. Combining theory and practice, Strategic Social Media Management teaches students how to take a strategic approach to social media from an organisational and business perspective, and how to measure results. Richly supported by robust and engaging pedagogy and cases in each chapter, it integrates perspectives from public relations, marketing and advertising, and examines key topics such as risk, ethics, privacy, consent, copyright issues, and crises management. It also provides dedicated coverage of content strategy and campaign planning and execution. Reflecting the demands of contemporary practice, advice on self-care for social media management is also offered, helping to protect people in this emerging profession from the negativity that they can experience online when managing an organisation’s social media presence. After reading this textbook, students will be able to develop a social media strategy, curate accurate and relevant content, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives. This is an ideal textbook for students studying social media strategy, marketing and management at undergraduate level. It will also be essential reading for marketing, public relations, advertising and communications professionals looking to hone their social media skills and strategies.



Communicating Climate-Change and Natural Hazard Risk and Cultivating Resilience

Author : Jeanette L. Drake

Publisher : Springer

Page : 332 pages

File Size : 17,20 MB

Release : 2015-11-05

Category : Nature

ISBN : 3319201611

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Book Description

This edited volume emphasizes risk and crisis communication principles and practices within the up-to the minute context of new technologies, a new focus on resiliency, and global environmental change. It includes contributions from experts from around the globe whose research, advocacy, teaching, work, or service in the natural or social sciences deals with risk communication and/or management surrounding natural and technological disasters, with a particular focus on climate change-related phenomena. Resilience and good communication are intimately linked and with climate change precipitating more numerous and onerous weather-related catastrophes, a conversation on resilience is timely and necessary. The goal is robust communities that are able to withstand the shock of disaster. Communicating well under ordinary circumstances is challenging; communicating during a crisis is extraordinarily difficult. This book is dedicated to all those who have directly or indirectly suffered the effects of climate change end extreme events with the hope that the advance of knowledge, implementation of sound science and appropriate policies and use of effective communication will help in reducing their vulnerability while also improving resilience in the face of often devastating natural and technological disasters.



Best Practices for Transportation Agency Use of Social Media

Author : Susan Bregman

Publisher : CRC Press

Page : 334 pages

File Size : 16,73 MB

Release : 2013-10-02

Category : Business & Economics

ISBN : 1040084567

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Book Description

Timely updates, increased citizen engagement, and more effective marketing are just a few of the reasons transportation agencies have already started to adopt social media networking tools. Best Practices for Transportation Agency Use of Social Media offers real-world advice for planning and implementing social media from leading government practit



The Handbook of Professional Ethical and Research Practice for Psychologists, Counsellors, Psychotherapists and Psychiatrists

Author : Rachel Tribe

Publisher : Routledge

Page : 278 pages

File Size : 25,85 MB

Release : 2020-03-25

Category : Philosophy

ISBN : 0429768176

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Book Description

This exciting new edition provides an overview of the main professional, ethical and research issues that are required knowledge for counsellors, therapists, psychologists and psychiatrists engaging in therapeutic or clinical work. These issues form part of the curriculum and practice requirements of all the major counselling, psychotherapy, psychology and psychiatry professional organisations (including BACP, BPS, HCPC, RCP, UKCP, IACP, IPS and IAHIP). Divided in six clearly defined sections, this book will provide a comprehensive overview of all the major professional practice and ethical issues in one edited volume. The authors are well-known experts in their fields and their work has been brought together with clarity and helpful features, including reflective questions and case vignettes. This new edition has also been updated to include content on social justice, community psychology and professional guidelines, reflecting the latest academic research and clinical developments. This book is unique in the breadth of issues covered and its focus on therapeutic practice. It will be of interest to practitioners and students of psychotherapy, counselling and psychiatry.



Social Media Metrics Secrets

Author : John Lovett

Publisher : John Wiley & Sons

Page : 321 pages

File Size : 18,73 MB

Release : 2011-07-07

Category : Computers

ISBN : 1118149025

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Book Description

Invaluable advice on analyzing and measuring the effects of social media Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. He uses mini case studies to demonstrate how to manage social operations with process and technology by applying key performance indicators, and assessing the business value of social media. Highlights how social media can impact all aspects of your business and transform the way you quantify successful interactions with customers Shares innovative techniques for managing the massive volume of social analytics data by putting data to work in ways that contribute to your organizational goals Details techniques for adopting a Social Analytics Framework for understanding evolving consumer behavior necessary to compete in a socially networked future Written in a conversational tone, Social Media Metrics Secrets goes behind the scenes to present you with unbeatable advice and unparalleled insight into social media metrics.



Ants

Author : Richard Jones

Publisher : Bloomsbury Publishing

Page : 368 pages

File Size : 36,67 MB

Release : 2022-02-03

Category : Nature

ISBN : 1472964896

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Book Description

'Brilliant, Fantastic and Significant' - Dr George McGavin Ants are seemingly everywhere, and this familiarity has led to some contemptuous and less than helpful stereotypes. In this compelling insight into the natural and cultural history of ants, Richard Jones helps to unravel some of the myths and misunderstanding surrounding their remarkable behaviours. Ant aggregations in large (often mind-bogglingly huge) nests are a complex mix of genetics, chemistry, geography and higher social interaction. Their forage trails – usually to aphid colonies but occasionally into the larder – are maintained by a wondrous alchemy of molecular scents and markers. Their social colony structure confused natural philosophers of old and still taxes the modern biologist today. Beginning the book with a straightforward look at ant morphology, Jones then explores the ant species found in the British Isles and parts of nearby mainland Europe, their foraging, nesting, navigating and battle instincts, how ants interact with the landscape, their evolution, and their place in our understanding of how life on earth works. Alongside this, he explores the complex relationship between humans and ants, and how ants went from being the subject of fables and moral storytelling to become popular research tools. Drawing on up-to-date science and featuring striking colour photographs throughout, this book presents a convincing case for why ants are worth our greater recognition and respect.



Research Anthology on Applying Social Networking Strategies to Classrooms and Libraries

Author : Management Association, Information Resources

Publisher : IGI Global

Page : 2012 pages

File Size : 37,89 MB

Release : 2022-07-08

Category : Computers

ISBN : 1668471248

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Book Description

The introduction of social media has given many communities the opportunity to connect and communicate with each other at a higher level than ever before. Many organizations, from businesses to governments, have taken advantage of this important tool to conduct research and enhance efficiency. Libraries and educational institutions have also made use of social media to enhance educational marketing, engage with learning communities, adapt educational tools, and more. The Research Anthology on Applying Social Networking Strategies to Classrooms and Libraries describes the applications, tools, and opportunities provided by the intersection of education and social media. It also considers the ways in which social media encourages learner engagement and community participation. Covering topics such as data collection, online professional learning networks, and reinforcement learning, this major reference work is a dynamic resource for pre-service teachers, teacher educators, faculty and administrators of both K-12 and higher education, librarians, archivists, government officials, researchers, and academicians.



Social Media in an English Village

Author : Daniel Miller

Publisher : UCL Press

Page : 222 pages

File Size : 49,86 MB

Release : 2016-02-29

Category : Social Science

ISBN : 1910634441

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Book Description

Daniel Miller spent 18 months undertaking an ethnographic study with the residents of an English village, tracking their use of the different social media platforms. Following his study, he argues that a focus on platforms such as Facebook, Twitter and Instagram does little to explain what we post on social media. Instead, the key to understanding how people in an English village use social media is to appreciate just how ‘English’ their usage has become. He introduces the ‘Goldilocks Strategy’: how villagers use social media to calibrate precise levels of interaction ensuring that each relationship is neither too cold nor too hot, but ‘just right’.



The Social Media Handbook

Author : Nancy Flynn

Publisher : John Wiley & Sons

Page : 386 pages

File Size : 39,5 MB

Release : 2012-03-06

Category : Business & Economics

ISBN : 1118084624

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Book Description

The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and implementing effective social media policy and compliance management programs that are designed to minimize—and in some cases prevent—social networking and web 2.0 risks and other electronic disasters. Throughout this important resource Nancy Flynn (an internationally recognized expert on workplace social media) offers a guide to best practices for creating safe, effective, and compliant electronic business communications. The book contains a thorough review of the risks inherent in employees' social media use and content and explores how organizations can help manage behavior, mitigate risks, and maximize compliance through the implementation of strategic social media compliance management programs. These programs combine written policies, supported by comprehensive employee education and are enforced by proven-effective technology tools. Once these policies and programs are in place employers can safely take advantage of the marketing and communications benefits offered by social media. Covering a wealth of material, the book includes vital information on topics such as social media and the law; managing records and e-discovery compliantly; regulatory compliance; privacy and security; blog risks and compliance rules; mobile devices drive social media risks; a seven-step plan for social media policy and compliance management; conducting a social media audit; creating social media policies; content rules and compliance; policy compliance and education; reputation management; and more. In addition to addressing pertinent topics on risk management, the book contains cautionary, real-life social networking disaster stories that show how organizations can lose revenue and reputations, reveals how employees can lose jobs, and explains how individuals can face public humiliation. The Social Media Handbook is a hands-on guide written for human resource professionals, information technology managers, legal professionals, compliance officers, records managers, and others who need to manage today's technology tools with up-to-date employment rules.