Author : Sharon Burton
Publisher :
Page : 100 pages
File Size : 28,10 MB
Release : 2012-04-01
Category : Business & Economics
ISBN : 9781937434045
"In this book, [Sharon Burton] explains how to create, publicize, and run webinars that will make a difference to your company's bottom line and increase buzz. Learn how to select topics, find speakers, advertise and run your webinar, and follow up effectively"--P. [4] of cover.
Author : Ann Handley
Publisher : John Wiley & Sons
Page : 238 pages
File Size : 21,39 MB
Release : 2010-11-11
Category : Business & Economics
ISBN : 0470948728
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.
Author : Jamie Nash
Publisher :
Page : pages
File Size : 49,17 MB
Release : 2021-03-25
Category :
ISBN : 9780984157693
Blake Snyder's Save the Cat!®, the world's top-selling story method for filmmakers and novelists, introduces The Last Book on Creating Binge-Worthy Content You'll Ever Need. Screenwriter Jamie Nash takes up Snyder's torch to lay out a step-by-step approach using Blake's principles so that both new and experienced writers can learn how to: -Use all the nuances, tricks, and techniques of pilot-writing (The Opening Pitch, The Guided Tour, The Whiff of Change) with examples from today's hottest series -Discover the Super-Secret Keep It On The Downlow TV Pitch Template that combines all the critical points of your amazing TV series into one easy-to-read-over-lunch high-level document -Define the 9 TV Franchise Types -Crack your story using the Save the Cat! beat sheet -Devise high-level series concepts with multi-season potential -Map out and organize TV pilots and multi-season shows -Break down the best and most diverse TV series using examples from Atlanta, Barry, Ozark, The Marvelous Mrs. Maisel, What We Do in the Shadows, Black-ish, The Mandalorian, Law and Order: SVU and more -Create layered characters who are driven by complex internal struggles It's time for Save the Cat! Writes for TV to help you create your binge-worthy TV series!
Author : Gino Wickman
Publisher : BenBella Books, Inc.
Page : 118 pages
File Size : 19,91 MB
Release : 2016-09-13
Category : Business & Economics
ISBN : 1942952856
If your employees brought their "A-Game" to work every day, what would it mean for your company's performance? Studies have repeatedly shown that the majority of employees are disengaged at work. But it doesn't have to be this way. Often, the difference between a group of indifferent employees and a fully engaged team comes down to one simple thing—a great boss. In How to Be a Great Boss, Gino Wickman and Rene' Boer present a straightforward, practical approach to help bosses at all levels of an organization get the most from their people. They share time-tested tools that have worked for more than 30,000 bosses in every industry. You can learn to be a great boss—and dramatically improve both your organization's performance and your team's excitement about their work. In this book you will discover: How to surround yourself with great people How to make more effective use of your time The difference between leadership and management and why they're equally important The five leadership practices and five management practices of all great bosses How to create accountability How to develop productive, relationships with each of your people How to deal with direct reports that don't meet your expectations How to Be a Great Boss provides practical tools that you can apply immediately with your people, allowing you to focus on improving and growing your organization and truly enjoy what you do.
Author : Sharon Burton
Publisher : XML Press
Page : 207 pages
File Size : 33,64 MB
Release : 2023-02-27
Category : Technology & Engineering
ISBN : 1937434311
Over the course of a career, every engineer needs to communicate, in both written and oral form, with other engineers and non-engineers. Yet, too many engineers never develop this basic skill. Engineering Words draws on the authors' extensive experience as technical communicators and teachers of a popular class in technical communication for engineers at the University of California, Riverside, to present a comprehensive introduction to communicating in the business world. This book covers everything from the basics of clear writing to résumés to cover letters to requirements documents to presentations and much more. Engineering Words can be used as a textbook for classes that train engineers to be effective communicators. It can also serve as a self-study text that even experienced engineers will find useful for improving their communication skills.
Author : Donald H. Taylor
Publisher : Canelo + ORM
Page : 88 pages
File Size : 37,5 MB
Release : 2015-11-16
Category : Business & Economics
ISBN : 1910859052
A step-by-step guide to delivering compelling online presentations from a webinar expert and coach. We’ve all attended dry, forgettable webinars, but few people know the secrets of truly engaging audiences online. In Webinar Master, Donald H. Taylor shares his methodology for delivering great webinars, consistently, distilled from his experience coaching hundreds of speakers since 2007. Taylor dissects the traps awaiting inexperienced presenters, and explains why people can’t stop themselves reading, why nobody can listen well online, and why you should use images and animations carefully. He examines the impact of audience sizes, when and how to work with facilitators and hosts, and gives tips for improving your delivery, from reading poetry aloud to playing Just a Minute. Packed with tips, checklists, technical advice, and myriad other resources, Webinar Master is a one-stop guide to producing compelling, well-structured content that keeps audiences engaged. From understanding the technology, to using your voice, to building rapport, this easy-to-read guide will teach you everything you need to know to run popular, interactive and useful webinars that will have your audience coming back for more.
Author : Manu Parashar
Publisher : SAGE
Page : 148 pages
File Size : 18,88 MB
Release : 2007-01-12
Category : Business & Economics
ISBN : 9780761935599
The author of this volume presents the theory that innovation is something outside the organizational framework and shows how the capability to innovate can be built into the fabric of an organization in eight steps. He offers a model that managers can adopt and implement in their organizations, using case studies and examples to give practical advice that can easily be adapted into practice. Some of the practical concepts in innovation for organizations discussed include: knowledge capability; attitudinal capability; creative capability; building blocks of innovation; and renewing capabilities.
Author : David J. Bland
Publisher : John Wiley & Sons
Page : 375 pages
File Size : 17,43 MB
Release : 2019-11-06
Category : Business & Economics
ISBN : 1119551412
A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.
Author : , empreender
Publisher : Editora Bibliomundi
Page : 41 pages
File Size : 36,38 MB
Release : 2023-02-28
Category : Business & Economics
ISBN : 1526076454
Webinars are a great way to deliver value, demonstrate your expertise in your niche and promote your offers. The conversion rates with webinars are far higher than they are with other forms of marketing such as email and paid advertising.But if hardly anyone attends your webinar then it is a waste of time. Nobody is going to discover your webinar by accident so you need to do all that you can to promote it. The 30 ways in this powerful report are proven to work and will help you maximize your attendance numbers for every webinar that you run.
Author : Daniel W. Bixby
Publisher : John Wiley & Sons
Page : 272 pages
File Size : 32,91 MB
Release : 2018-03-12
Category : Technology & Engineering
ISBN : 1119260345
I was pleased to review Dan's new book - pleased because he addresses an old topic in a new way. He is making no assumptions for trainers who are not fully experienced and seasoned. He takes them step-by-step through practical and realistic methods to set up training graduates to actually be on-the-job performers. Enjoy, learn and be inspired. Jim Kirkpatrick, PhD Senior Consultant, Kirkpatrick Partners, USA Daniel Bixby’s approach to Product Training for technical experts is practical, relevant and exactly what anyone who is required to train others on technical content really needs. He writes with candor and with a sense of ease, making the reader feel as though he is right there with you helping to develop your training competency. A must read for anyone on your team required to provide technical training to others! Jennifer Alfaro Chief Human Resources Officer, USA An expert guide to developing and delivering technical product training programs While there are many books on talent development, leadership training, and internal training program development, there are precious few offering subject matter experts (SME’s) guidance on training others to get the most out of their products. Written by a training expert with many years of experience working at top technology companies, Product Training for the Technical Expert fills that yawning gap in the training literature by providing technical experts with a comprehensive handbook on becoming effective product training instructors. When new technology is rapidly transformed into products for popular consumption, technical experts, such as engineers, and other subject matter experts, are the ones tasked with instructing the public on their use. Unfortunately, most them have little or no prior experience or training in adult education and don’t have a clue about how to transfer their knowledge to others. In this book, author Daniel W. Bixby draws upon his vast experience developing and delivering training programs at Honeywell, Delphax, Telex, Bosch, and TE Connectivity, among other technology companies, to arm SMEs with the knowledge and skills they need to add “Product Training Specialist” to their resumes. Addresses an area of training too often overlooked and ignored in the professional literature Equips SMEs with the tools they need to become effective product instructors Covers both the educational and business aspects of product training for SMEs Packed with tables, illustrations, problem-and-solution sets, tutorials, enlightening real-world examples, worksheets, and group or self-study questions Features a companion website with worksheets and other valuable tools: www.wiley.com/go/bixbycert A must-have professional development resource for students and experienced technical experts alike Product Training for the Technical Expert is an ideal guide forengineers, product managers, product marketing managers, and technical instructors looking to expand their repertoires and hone their skills. It also makes an excellent course text for graduate-level engineering programs.
