Book Description

In the late 1970s, a small body of violent young trend-setters exploded out of England's north-west to bewilder, terrify, and eventually enlighten the rest of the country. Their novel hooligan style came to be known as the "casual" movement, with its wedge haircut and obsession with expensive designer clothing and training shoes, but the story of how its original perpetrators emerged from disparate beginnings has never yet been completely detailed. Ian Hough came of age at the epicentre of the explosion, in 1979 in north Manchester, where outsiders branded these unlikely-looking pretenders "Perry Boys", due to the Fred Perry polo shirts they wore with their narrow cords, "effeminate" hairstyles and Adidas Stan Smith trainers. Hough witnessed the sudden ramping up of an age-old rivalry between Manchester and Liverpool's Scallies, as the two cities' football hooligans realised each was a carbon copy of the other, and how they all in turn were embracing a form of organised violence, thievery, and thinking that was yet to see the light of day elsewhere in the UK. As the enlightened tribes of the north-west dug in for the long war, slashing each other with craft knives and engaging in battles involving thousands, the rest of Britain began to pick up the styles for themselves. He describes, in vivid and often humorous prose, how the Perry Boys waged a style-war on their lesser-evolved peers within Manchester, kick-starting a national fashion eruption whose tremors are still being felt today. The book moves confidently through the 80s underground, as the psychedelic fragments of what came to be termed the Rave scene gravitate from the council estates and football stadia of Manchester, into the nightclubs, where the jaded Perry Boys were waiting all along. Manchester's subsequent descent into rampant mayhem, in the form of gangsters, drug dealers, and music, now bathed in the strange purple glow of hallucinogenic drugs like Ecstasy, spawned the "Madchester" scene of modern urban legend. The sense of unreality and optimism which accompanied Manchester United's domestic and European successes later became inextricably dovetailed to the scene in the city, and Hough takes the reader on an intense trip through those heady times. Rounding the book off with the story of how this unlikely new style had proved contagious across the UK, and how its perpetrators proceeded to travel the globe in search of greener pastures, Hough describes the mass exodus of young people, many of whom exported the philosophy of the Perry mindset, grafting and simply travelling for its own sake, around the globe. This book is for anyone who is interested in how things began, whether it was football hooligan culture or the Rave mentality, as the world grew smaller. It is a testament to those who lead, and a mesmerising read for those who have followed.