A Brief Guide to Ideas


Book Description

A popular introduction to the history of Western religion and philosophy, this volume contains information on all familiar names in the fields as well as more obscure contributors to the broad scope of intellectual pursuit.




Where Do You Get Your Ideas?


Book Description

"Discover the journey from initial idea to completed story."--Back cover.




The Ideas that Made the Modern World


Book Description

This is a study of the philosophers, thinkers, and scientists whose thoughts and ideas formed the Enlightenment of the seventeenth century and laid the foundation for the modern world as we know it.




Guide to Management Ideas and Gurus


Book Description

Good management is a precious commodity in the corporate world. Guide to Management Ideas and Gurus is a straight-forward manual on the most innovative management ideas and the management gurus who developed them. The earlier edition, Guide to Management Ideas, presented the most significant ideas that continue to underpin business management. This new book builds on those ideas and adds detailed biographies of the people who came up with them-the most influential business thinkers of the past and present. Topics covered include: Active Inertia, Disruptive Technology, Genchi Genbutsu (Japanese for "Go and See for Yourself"), The Halo Effect, The Long Tail, Skunkworks, Tipping Point, Triple Bottom Line, and more. The management gurus covered include: Dale Carnegie, Jim Collins, Stephen Covey, Peter Drucker, Philip Kotler, Michael Porter, Tom Peters, and many others.




How to Have Great Ideas


Book Description

How to Have Great Ideas is the essential guide for students and young professionals looking to embrace creative thinking in design, advertising and communications. It provides 53 practical strategies for unlocking innovative ideas. Strategies include improvisation techniques, changing the scenery, finding hidden links, looking to nature for inspiration, combining unusual systems, challenging set boundaries and many more. Each strategy is packed with great examples of successful contemporary and historical designs – from a designer dress made out of an old typewriter to ticket machines powered by recycled bottles in China, via the reimagining of famous brand logos and mis-use of photocopiers. Packed with practical projects to kick-start inventive thought in idea-blocked moments, this book explores creative thinking across all visual arts disciplines.




A Brief Guide to Maritime Strategy


Book Description

A Brief Guide to Maritime Strategy is a deliberately compact introductory work aimed at junior seafarers, those who make decisions affecting the sea services, and those who educate seafarers and decision-makers. It introduces readers to the main theoretical ideas that shape how statesmen and commanders make and execute maritime strategy in times of peace and war. Following in the spirit of Bernard Brodie's Layman's Guide to Naval Strategy, a World War II-era book whose title makes its purpose plain, it will be a companion volume to such works as Geoffrey Till's Seapower and Wayne Hughes's Fleet Tactics and Coastal Combat, the classic treatise that explains how to handle navies in fleet actions. It takes the mystery out of maritime strategy, which should not be an arcane art for practitioners or policy-makers, and will help the next generation think about strategy.




A Brief Guide to the Greek Myths


Book Description

The book leads the reader through these vibrant stories, from the origins of the gods through to the homecomings of the Trojan heroes. All the familiar narratives are here, along with some less familiar characters and motifs. In addition to the tales, the book explains key issues arising from the narratives, and discusses the myths and their wider relevance. This long-overdue book crystallises three key areas of interest: the nature of the tales; the stories themselves; and how they have and might be interpreted. For the first time, it brings together aspects of Greek mythology only usually available in disparate forms - namely children's books and academic works. There will be much here that is interesting, surprising, and strange as well as familiar. Experts and non-experts, adults, students and schoolchildren alike will gain entertainment and insight from this fascinating and important volume.




The Big Ideas Notebook


Book Description

Sampling of illustrations from the volumes of the Introducing series of graphic guides on philosophy and science.




A Brief Guide to Beliefs


Book Description

Coves the major faiths including alternative movements, neo-paganism, and New Age, offering a comprehensive introduction to each that covers contemporary issues regarding God and the supernatural. Original.




How to Present


Book Description

Do you get nervous when presenting at work? Do you want to showcase your knowledge, influence people and accelerate your career? Would you like to learn the secrets of successful speaking, communicating and presenting? How to Present reveals how you can be a confident, clear and influential presenter every time. Presentation skills expert Michelle Bowden shares her internationally proven 13-step system to exceptional presenting, starting with analysis (plan what you would like to achieve), then design (put your presentation together) and delivery (communicate your message for results). Whether you're presenting or speaking to one person or thousands, this is the essential guide to becoming an outstanding presenter. How to Present will help you: maximise your impact in meetings, conferences and conversations manage your nerves so you feel calm and confident engage your audience and master the art of persuasion deliver your message clearly and with authority command attention and achieve your goals! There is no other book on the market like this that will take you step-by-step through the process of successful presenting. —Steve Weston, Managing Director of Retail Lending, UK Retail and Business Banking division, Barclays