A Company Named You


Book Description

This book is about YOU. It starts with knowing yourself, the real YOU, and legitimately liking yourself. Once you accomplish this, which may not be an easy task, it sets you up for your decision making for the rest of your life. It is the most important thing in developing all your relationships, and goals. It is, I hope, some interesting, and human thoughts that I felt important enough to be written down, in hopes that they would provide someone good reading. If it helped anyone to really know themselves, learn to like themselves, avoid some mistakes in life, provide a reason to hold life precious, to question intelligently, and not to forget to smell the roses, then it would be worth my time and yours.




Sticky Branding


Book Description

#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.




The Mom Test


Book Description

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.




Brand Naming


Book Description

You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.




Brand New Name


Book Description

Miller delivers a proven, step-by-step brand naming process to create an unforgettable name. The book explains to readers what to do every step of the way--right down to exercises to generate lots of naming ideas to techniques on how to test which names resonate the most.most.




Hello, My Name Is Awesome


Book Description

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.




Choosing the Right Domain Name


Book Description

A guide to choosing the right domain name for your organization, business, product or brand




Fire Your Job, Hire Yourself


Book Description

A life-changing resource that turns entrepreneurial dreamers into successful business owners. Develop a smart business while making plans to leave your job safely. Award-winning, multi-business owner, R. Scott Alvord, holds an MBA-MCA degree, and is a respected business consultant/trainer. He shares this somewhat humorous, well-researched, strategic goldmine of business startup strategy to make your desire of business ownership a reality. This book is loaded with chapters that take you through every aspect of designing a business, successfully launching it, and then growing it wisely to ensure it does not become a crash-and-burn statistic. Because such a high percentage of the workforce hates their current job and longs to be their own boss and run their own lucrative business, the strategies in this book help the reader carefully plan when and how to properly fire their job. More information about the author and the book itself can be found at www.HireSelf.com




Jump Start Your Business Brain


Book Description

Jump Start Your Business Brain details data-proven methods that can make your sales, marketing and business development measurably more effective. What makes this book unique is that the methods detailed are backed up with hard data. They're grounded in statistical analysis of the success and failures of more than 4,000 new products and services, and more than 6,000 innovation teams. The research quantifies the impact of a back-to-basic, customer-focused approach to sales, marketing and business development. The research also uncovers news regarding how you can measurably increase effectiveness in today's super-competitive, time-compressed and overstressed marketplace. It's the perfect book for today's up-and-coming executive.




Working for Yourself


Book Description

Ready to be your own boss? Tired of doing endless web searches for legal and tax information? Want one easy-to-use and authoritative resource for everything you need to set up and run your business? This book is for you. Whether you’re starting a full-scale consulting business or booking work on the side, Working for Yourself provides all the legal and tax information you need in one place. This excellent, well-organized reference will show you how to: decide the best form for your business (sole proprietor, LLC, or other) make sure you’re paid in full and on time pay estimated taxes (and avoid trouble with the IRS) take advantage of all available tax deductions available under the 2017 Tax Cuts and Jobs Act and the latest tax changes designed to help the self-employed during the COVID-19 pandemic choose health, property, and other kinds of insurance keep accurate records in case you get audited, and write legally binding contracts and letter agreements. Learn everything you need to know about successfully starting and running your operation—get paid what you’re worth and don’t spend it all on taxes.