A Critical Examination of the Slogan, Truth in Advertising
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Publisher :
Page : 194 pages
File Size : 16,51 MB
Release : 1930
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Author :
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Page : 194 pages
File Size : 16,51 MB
Release : 1930
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Author : Aurelia-Ana Vasile
Publisher :
Page : pages
File Size : 42,22 MB
Release : 2018
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ISBN :
Abstract: Humans have always been prone to adorning the truth and to producing twisted fallacious arguments in order to sketch a truth (i.e., their own truth) that best suited their interest at a certain time, within certain circumstances. Even more, the communication climate of nowadays has moved from face-to-face communication - that offered a limited kit of means to mold the truth - towards the emerging technology mediated virtual communication that enhances the dressing up and the re-shaping of truth to make the message more appealing to its target public to such an extent that truth loses its substance and may turn into its opposite. Advertising messaging exhibits some contradictory characteristics that are involved in producing what we call and aim at coining here as the Műnchausen Effect. Our research findings have shown that all of the 100 taglines on bestslogans.com relied on enthymematic argumentation and where erroneous in terms of content, all as non sequitur fallacies. However
Author : Percy Fitzgerald
Publisher :
Page : 108 pages
File Size : 16,57 MB
Release : 1898
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Author : Jon Steel
Publisher : John Wiley & Sons
Page : 330 pages
File Size : 14,94 MB
Release : 1998-03-13
Category : Business & Economics
ISBN :
Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to use account planning to win clients and produce better, more effective advertising. It also shows the role account planning played in producing celebrated advertising campaigns.
Author : Thomas Hartwell Horne
Publisher :
Page : 720 pages
File Size : 20,26 MB
Release : 1852
Category : Bible
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Author : Stevie M. Munz
Publisher : Taylor & Francis
Page : 432 pages
File Size : 46,83 MB
Release : 2024-04-18
Category : Language Arts & Disciplines
ISBN : 1040010598
Providing a comprehensive survey of the empirical research, theory, and history of public speaking, this handbook fills a crucial gap in public speaking pedagogy resources and provides a foundation for future research and pedagogical development. Bringing together contributions from both up-and-coming and senior scholars in the field, this book offers a thorough examination of public speaking, guided by research across six key themes: the history of public speaking; the foundations of public speaking; issues of diversity, equity, and inclusion; considerations of public speaking across contexts; assessment of public speaking; and the future of public speaking in the twenty-first century. The evidence-based chapters engage with a broad discussion of public speaking through a variety of viewpoints to demonstrate how subtopics are connected and fraught with complexity. Contributors explore public speaking in education, business and professional settings, and political contexts, and outline how skills learned through public speaking are applicable to interpersonal, small group, and business interactions. Reinforcing the relevance, importance, and significance of public speaking in individual, interpersonal, social, and cultural communication contexts, this accessibly written handbook will be an indispensable resource for public speaking instructors and program administrators. It will also be valuable reading for Communication Pedagogy and Introduction to Graduate Studies courses.
Author :
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Page : 370 pages
File Size : 49,42 MB
Release : 1952
Category : Dissertations, Academic
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Author : Thomas Hartwell Horne
Publisher :
Page : 1202 pages
File Size : 31,96 MB
Release : 1847
Category : Bible
ISBN :
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Page : 478 pages
File Size : 24,5 MB
Release : 1930
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Author : State University of Iowa
Publisher :
Page : 862 pages
File Size : 46,40 MB
Release : 1930
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ISBN :