Marketing Management
Author : Philip Kotler
Publisher : Addison-Wesley
Page : pages
File Size : 35,67 MB
Release : 1999-07-01
Category : Business & Economics
ISBN : 9780130158567
Author : Philip Kotler
Publisher : Addison-Wesley
Page : pages
File Size : 35,67 MB
Release : 1999-07-01
Category : Business & Economics
ISBN : 9780130158567
Author : Kotler
Publisher : Pearson Education India
Page : 386 pages
File Size : 21,65 MB
Release : 2007-09
Category :
ISBN : 9788131716717
Author : Philip Kotler
Publisher :
Page : 0 pages
File Size : 27,67 MB
Release : 2012
Category : Electronic commerce
ISBN : 9780132539302
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
Author : Denise Lee Yohn
Publisher : John Wiley & Sons
Page : 278 pages
File Size : 19,69 MB
Release : 2014-01-07
Category : Business & Economics
ISBN : 111861125X
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.
Author : Alexander Chernev
Publisher : Cerebellum Press
Page : 639 pages
File Size : 16,36 MB
Release : 2019-01-01
Category : Business & Economics
ISBN :
Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.
Author : David Liddle
Publisher : Kogan Page Publishers
Page : 321 pages
File Size : 37,62 MB
Release : 2017-09-03
Category : Business & Economics
ISBN : 0749480890
Conflict in the workplace is a perennial problem for organizations. Whether it's a disagreement between colleagues, a dispute with management or large-scale industrial action, conflict negatively affects both people and profits as employee morale and productivity fall. Endorsed by the CIPD, Managing Conflict is an essential guide for HR professionals needing to tackle these problems by not only resolving current issues, but also preventing future instances of conflict. Going beyond interpersonal conflict, the book also looks at resolving board room disputes, disputes with shareholders, in the supply chain, commercial disputes and customer complaints. The first part of Managing Conflict covers the causes and costs of conflict, the impact of the psychological contract and the legal framework for managing workplace disputes both in the UK and internationally. The second part of the book provides a blueprint for redefining resolution and building a culture of constructive conflict management, from designing a conflict management strategy and developing a formal resolution process to embedding mediation, engaging stakeholders and training managers in resolution and mediation skills. This book also includes conflict resolution toolkits for managers, HR teams, employees and unions to help tackle conflict and bullying at work. Packed with best practice case studies from major UK and global organizations, this is an indispensable guide for all HR professionals looking to resolve conflict in the workplace. Online supporting resources include a conflict health check tool, conflict cost calculator, and checklist for developing an internal mediation scheme.
Author : Alexander Chernev
Publisher :
Page : 283 pages
File Size : 22,10 MB
Release : 2009
Category : Marketing
ISBN : 9780982512630
Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.
Author : Tobias Richter
Publisher : Logos Verlag Berlin GmbH
Page : 231 pages
File Size : 48,83 MB
Release : 2012
Category : Business & Economics
ISBN : 3832530983
For years academicians and marketing directors have debated the marketing standardisation versus adaptation of international marketing strategy. Despite the great importance of the topic, the debate remains unresolved. At the same time, the continuing globalisation of markets and the growing importance of the emerging BRIC markets make an optimal management of international marketing efforts a necessity. Therefore, this study offers - on the basis of a solid theoretical framework and sound methodological operationalization - empirical findings on how to successfully manage both, the international marketing mix and the related marketing process in world markets. In particular, the marketing strategy pursued by multinational corporations are analysed and compared as well as empirical findings relating to financial and non-financial performance measures are provided.
Author : Greg W. Marshall
Publisher :
Page : 0 pages
File Size : 16,4 MB
Release : 2022
Category : Marketing
ISBN : 9781260381917
"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--
Author : Philip Kotler
Publisher : Pearson UK
Page : 1199 pages
File Size : 18,21 MB
Release : 2019-07-12
Category : Business & Economics
ISBN : 1292248467
The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject.