Consumer's Guide to a Brave New World


Book Description

" Scare headlines about the first human clones appear in our newspapers. Biotech companies brag about manufacturing human embryos as "products" for use in medical treatments. Events are moving so fast—and biotechnology seems so complicated—that many of us worry we can’t keep up. But now, Wesley J. Smith provides us with a guide to the brave new world that is no longer a figment of our imagination, but a reality just around the corner of our lives. Smith unravels the mystery of stem cells and shows what’s at stake in the controversy over using them for research. He describes the emerging science of human cloning—the most radical technology in history—and shows how it moves forward inexorably against the moral consensus of the world. But at the core of this highly readable and carefully researched book is a report on the gargantuan "Big Biotech" industry and its supporters in the universities and the science and bioethics establishments. Smith reveals how the lure of huge riches, mixed with the ideology of "scientism," threatens to impose on society a "new eugenics" that would dismantle ethical norms and call into question the uniqueness and importance of all human life. "At stake," he warns, "is whether science will continue to serve society, or instead dominate it." In Consumer’s Guide to a Brave New World, Smith presents a clear-eyed vision of two potential futures. In one, we will use biotechnology as a powerful tool to treat disease and improve the quality of our lives. But in another, darker scenario, we will be steered onto the antihuman path that Aldous Huxley and other prophetic writers warned against half a century ago. "




A Consumer's Guide to Food Regulation & Safety


Book Description

A Consumer's Guide to Food Regulation & Safety is a consumer-friendly guide to understanding the laws and policies relating to the food industry. Learn more about current policies designed to protect consumers and how to challenge them if necessary. Issues of fraudulent promotion, labeling, and advertising by members of the food industry are also examined. Food related issues are regularly making headlines. This almanac provides consumers with the information they need to better understand the laws and policies in place to help protect them from harm. Do you find many food labels confusing and misleading? Do you know what to do if you get sick from contaminated food? As a consumer, can you take legal action if you fall victim to food fraud or illness? All of these issues are addressed in this easy to comprehend legal guide.




Creating Consumers


Book Description

Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced. To guide women in this transition, professional home economists had two major goals: to teach women to assume their new roles as modern consumers and to communicate homemakers' needs to manufacturers and political leaders. Carolyn M. Goldstein charts the development of the profession from its origins as an educational movement to its identity as a source of consumer expertise in the interwar period to its virtual disappearance by the 1970s. Working for both business and government, home economists walked a fine line between educating and representing consumers while they shaped cultural expectations about consumer goods as well as the goods themselves. Goldstein looks beyond 1970s feminist scholarship that dismissed home economics for its emphasis on domesticity to reveal the movement's complexities, including the extent of its public impact and debates about home economists' relationship to the commercial marketplace.




Unscrewed


Book Description

"A practical guide to getting what you paid for from uncaring, unscrupulous, and unavailable companies, including the government, through the creative and legal use of technology"--Provided by publisher.




The Borrowing Money Guide


Book Description

Presenting unbiased information about borrowing money and an understandig of the processes involved, this easy-to-read, step-by-step book will help you avoid costly credit mistakes and show you how o protect one of your most prized assets ---your credit




A Consumer's Guide to Dentistry


Book Description

Utah-based dental educator and practitioner Christensen distinctly writes for the buyer and user of dental services, but his sales pitch is to dentists: he urges them to keep a copy in the reception room, instruct staff on how to use it, and supervise patients using it. Among the topics are choosing a dentist, controlling pain, implants, pediatric dentistry, periodontics, and preventing the need for dental treatment. The first edition appeared in 1994. Annotation copyrighted by Book News, Inc., Portland, OR




Smart Consumer's Guide to Home Buying


Book Description

Buying a home is, in the authors' words, both a romantic journey and a business venture. For most families, it's the largest single investment they will ever make. The purpose of this book is to transform home buyers--especially first-time buyers--into smart consumers who can evaluate a property objectively as step number one in deciding whether or not to buy. The authors take their readers by the hand through the maze of mortgage shopping, dealing with real estate agents, and hunting down that perfect dream house. Some of the many questions they help prospective buyers answer are: Consideration of family needs: how many rooms, what kind of neighborhood, access to schools, shopping, and the like Is the home affordable? Considerations include the size of the down payment, the size and type of mortgage, projecting monthly payments, and allowing for unforeseen expenses Making an offer and negotiating with sellers and real estate agents The close, settlement, and escrow Remodeling: adding to a home and making improvements Investment Property: understanding market values Selling a home . . . and much, much more Because this book addresses a national audience, it is necessarily general when making reference to local situations. However, the authors offer practical advice on how readers can find reliable local professional assistance in their quest to purchase a home.




How collages reveal your deepest thoughts: A guide to consumers' minds


Book Description

A deeper understanding of how consumers think, feel and act is vital to the success of management and provides valuable information for managerial decision making in many areas of business. One key to this understanding is brand knowledge, which is the representation of a brand in consumers’ minds. Unfortunately, a substantial amount of relevant knowledge within people’s minds is unconscious and cannot be retrieved, accessed and recalled by consumers. As a consequence, certain methods of retrieval are required, such as projective techniques. The method this book works with is the collage technique, an expressive projective method. The aim of this book is to create a multi-layered approach that facilitates the interpretation of collages without the need of any additional information given by the participants, based on metaphor analysis, color theory, a communication model and structural analysis.




Consumers and Producers


Book Description

Young Readers Learn That People Are Both Producers And Consumers.