Author : Sharon L. Baker
Publisher : Englewood, Colo. : Libraries Unlimited
Page : 348 pages
File Size : 40,92 MB
Release : 1993
Category : Language Arts & Disciplines
ISBN :
Book Description
Public libraries can operate more efficiently, serve their communities better, attract more users and supporters, and raise more funding if they apply basic marketing principles and techniques to their operations. This book shows how. With a vision of the library as a healthy and integral part of the community, the book offers effective strategies that apply marketing principles to such functions as library services and collection development.