A Handbook of Proven Marketing Strategies for Public Transit
Author :
Publisher :
Page : 182 pages
File Size : 14,63 MB
Release : 1999
Category : Local transit
ISBN :
A Handbook of Proven Marketing Strategies for Public Transit
Author :
Publisher : Transportation Research Board National Academy of Sciences
Page : 182 pages
File Size : 20,68 MB
Release : 1999-01-01
Category : Local transit
ISBN : 9780309066020
Book Description
A Handbook Or Proven Marketing Strategies for Public Transport
Author : Transit Cooperative Research Program
Publisher :
Page : 182 pages
File Size : 24,46 MB
Release : 1999
Category :
ISBN :
Book Description
Transit Marketing Management Handbook
Author : United States. Urban Mass Transportation Administration. Office of Transit Management
Publisher :
Page : 44 pages
File Size : 18,4 MB
Release : 1976
Category : Local transit
ISBN :
Book Description
Mass Transit Management: Marketing
Author :
Publisher :
Page : 136 pages
File Size : 37,87 MB
Release : 1988
Category : Government publications
ISBN :
Book Description
Transit Marketing Management Handbook
Author : United States. Urban Mass Transportation Administration
Publisher :
Page : 114 pages
File Size : 38,43 MB
Release : 1975
Category : Urban transportation
ISBN :
Book Description
Elements Needed to Create High Ridership Transit Systems
Author : TranSystems Corporation
Publisher : Transportation Research Board
Page : 137 pages
File Size : 48,38 MB
Release : 2007
Category : CD-ROMs
ISBN : 0309098858
Book Description
"TRB's Transit Cooperative Research Program (TCRP) Report 111: Elements Needed to Create High-Ridership Transit Systems explores the strategies used by transit agencies to create high ridership. The report includes case studies that focus on the internal and external elements that contributed to successful ridership increases and examines how the transit agencies influenced or overcame internal and external challenges to increase ridership. The report includes a companion interactive CD-ROM that contains a database of individual transit agency ridership strategies linked to the strategies and examples presented in the report. The CD-ROM also contains a brochure that outlines the key elements identified in this report for increasing and sustaining ridership." -- publisher's website.
Enhancing the Visibility and Image of Transit in the United States and Canada
Author : Wirthlin Worldwide
Publisher : Transportation Research Board
Page : 380 pages
File Size : 50,26 MB
Release : 2000
Category : Transportation
ISBN : 9780309066600
Book Description
The report documents and presents how the image of transit can be strengthened by building on existing positive perceptions. The research provides a communications strategy to guide national, regional, and local efforts to enhance the image and visibility of transit in order to create a more positive and supportive environment.
Transit Marketing Management Handbook
Author : United States. Office of Transit Management
Publisher :
Page : 116 pages
File Size : 26,22 MB
Release : 1975
Category : Local transit
ISBN :
Book Description
A Handbook
Author : Rebecca Elmore-Yalch
Publisher : Transportation Research Board
Page : 212 pages
File Size : 30,81 MB
Release : 1998
Category : Transportation
ISBN : 9780309062688
Book Description
Provides an overview of market segmentation--what it is and why it is relevant to public transit agencies. It serves as an introduction for managers to the basic concepts and approaches of market segmentation and provides steps and procedures for marketers or market researchers who have the responsibility for implementing a market segmentation program.
