A History of Mali’s National Drink


Book Description

This study follows green tea from China to Mali along its historical trade routes halfway around the world, examining the circumstances of its introduction, the course of the tea ritual, the equipment to prepare and consume it, and the meanings that it assumed.




African Agency in China’s Tea Trade


Book Description

This study highlights the agency of African economic actors in the green tea trade between China and West Africa, their unique tea brand designs, their challenges and successes, and the social and cultural context in which they conduct their work.




Exploring Entrepreneurship


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Branding the Middle East


Book Description

This edited volume investigates place, product, and personal branding in the Middle East and North Africa, including some studies from adjacent regions and the wider Islamicate world. Going beyond simply presenting logos and slogans, it critically analyses processes of strategic communication and image building under general conditions of globalisation, neoliberalisation, and postmodernisation and, in a regional perspective, of lasting authoritarian rule and increased endeavours for "worlding." In particular, it looks at the multiple actors involved in branding activities, their interests and motives, and investigates tools, channels, and forms of branding. A major interest exists in the entanglements of different spatial scales and in the (in)consistencies of communication measures. Attention is paid to reconfigurations of certain images over time and to the positioning of objects of branding in time and space. Historical case studies supplement the focus on contemporary branding efforts. While branding in the Western world and many emerging economies has been meticulously analysed, this edited volume fills an important gap in the research on MENA countries.




A History of Mali's National Drink


Book Description

Green tea, imported from China, occupies an important place in the daily lives of Malians. They spend so much time preparing and consuming the sugared beverage that it became the country's national drink. To find out how Malians came to practice the tea ritual, this study follows the beverage from China to Mali on its historical trade routes halfway around the globe. It examines the circumstances of its introduction, the course of the tea ritual, the equipment to prepare and consume it, and the meanings that it assumed in the various places on its travel across geographical regions, political economies, cultural contexts, and religious affiliations.




Tea


Book Description

Prepare for a richly exotic voyage across continents and centuries in this in-depth exploration of the world of tea. Like wine, tea has its own prestigious growing regions and plantations where are produced refined, noble, and modern varieties as distinctive as the terroir on which they are grown. This impressive volume follows the trade routes of the familiar yet mysterious tea leaf, from the origins of cultivation in China to Japan's legendary tea ceremony to the ritual of afternoon tea in the U.K. Practical advice describes the benefits of tea in the diet, the optimum brewing temperature, and precise measurements for steeping the perfect cup. Profiles of the Grand Crus of tea (32 worldwide varieties) plus recipes that pair well with tea or have tea as an ingredient are also featured. Rich and sumptuous photographs lead us through this ancient but still contemporary pursuit that reaches from remote Asian villages to exotic islands to today's modern cities. Tea is a book to be savored with all the senses.




Biotechnology of Horticultural Crops


Book Description

Horticultural crops are high value crops ensuring maximum returns to the growers with multiple scopes for value addition. Market driven agriculture prescribes quality in every stage of production and total quality management is a challenge to the horticulturist. Present volume on 'Biotechnology of horticultural crops' elaborates the scientific crop management of horticultural crops starting from selection of soil and activities related to production and handling of fresh produces in the field. Scope of value addition, organic farming, protected cultivation, export potential and economic analysis of production are included. The average per capita availability of fruits and vegetables in India is inadequate to meet requirements for nutritional and protective diet of the population. Of the total horticulture production, only 67 % is used for local consumption while 30 % is subjected to post harvest losses, 2 % for export and 0.8 % for processing. There is immense scope for developing horticultural produce market. Changing food habits, life styles and health consciousness and purchasing power have created an unprecedented opportunity for farmers and horticultural entrepreneur. Horticultural research and development which placed India as the second largest producer of fruits and vegetables, largest producer and consumer of cashew nut, tea spices, third largest producer of coconut, forth largest producer and consumer of rubber and sixth largest producer of coffee in the world. Today, as a result synergy between focused research, technological and policy initiatives, high efficiency inputs, horticulture in India, has become a sustainable and viable venture for the small and marginal farmers. Besides, the sector has also started attracting entrepreneurs for taking up horticulture as a commercial venture. Therefore, there is a great scope for the horticulture industry to grow and flourish.




Mali


Book Description

A second edition of the first English-language travel guide to Mali, full of practical information and cultural background for the independent traveler.







The Encyclopaedia Britannica


Book Description