Author : James A. Durham
Publisher : American Bar Association
Page : 332 pages
File Size : 50,93 MB
Release : 2004
Category : Law
ISBN : 9781590313558
A well-developed, successfully executed marketing plan will attract new clients, increase referrals, and strengthen client loyalty. This resource will help you master the creative marketing solutions you need.
Author : Gregory H. Siskind
Publisher : American Bar Association
Page : 204 pages
File Size : 16,37 MB
Release : 2007
Category : Business & Economics
ISBN : 9781590318768
In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.
Author : Catherine Alman MacDonagh
Publisher : American Bar Association
Page : 66 pages
File Size : 17,97 MB
Release : 2007
Category : Business & Economics
ISBN : 9781590318331
This is a trainer's manual designed to be used in conjunction with The Law Firm Associate's Guide to Personal Marketing and Selling Skills (sold separately). It will serve as a guide to the person who is charged with leading the training sessions and will explain how to best structure the sessions and use the book. Chapters will provide skill development outlines at each level for marketing and sales training; discussion guidelines for coaches working internally or externally with attorneys and teams; discussion guidelines for firm members working internally with individual attorneys; and discussion guidelines, checklists, and program ideas for the person responsible for professional development.
Author : Hollis Hatfield Weishar
Publisher : Section of Law Practice Management
Page : 272 pages
File Size : 30,39 MB
Release : 1999
Category : Law
ISBN :
A complete guide to marketing law firm or practice. Contains strategies and insights from the country's top legal marketers.
Author : Catherine Bailey
Publisher :
Page : pages
File Size : 44,62 MB
Release : 2017-07-31
Category :
ISBN : 9781911035176
This practical guide book provides a comprehensive overview of each element of marketing communications from advertising and branding to social media and websites. Written in layman's terms, it's ideal for newcomers and seasoned marketers alike.
Author : Noah Carmichael
Publisher : Createspace Independent Publishing Platform
Page : 100 pages
File Size : 39,2 MB
Release : 2017-11
Category :
ISBN : 9781983472107
Although big law firm and small law firm marketing strategies have similarities to other small businesses, there is one thing you must keep in mind. You are NOT like other small or local businesses. The question then becomes, why are you utilizing the same marketing strategies as everyone else? Learn how to develop and improve your law firm marketing efforts to include data and analytics to get more clients and understand what attracts visitors to your law firm. In "A Lawyers Guide to Marketing," you will discover: -How having a client-centered website can significantly improve your (UX) user experience -How to define and develop your law firms content strategy -Why law firms should still use traditional marketing strategies to remain top of mind -How to improve your digital marketing efforts across all channels to lower costs and improve conversion -Why online reputation management matters to your law firms bottom line -How call tracking and conversation analytics can make your law firm more money Book Chapters: Chapter 1: The Client-Centered Website Design Chapter 2: Content Strategy and Development Chapter 3: Traditional Marketing and Building Offline Authority Chapter 4: A Look at Digital Marketing and Your Law Firm Chapter 5: Building Your Online Reputation Chapter 6: Call Tracking and Conversation Analytics Chapter 7: Creating Closed-Loop Analytics to Improve Conversions Also Included are 2 Checklists: - In-house Marketing Questionnaire - Agency Questionnaire
Author : Paula Black & Associates
Publisher :
Page : 156 pages
File Size : 26,36 MB
Release : 2009
Category : Advertising
ISBN : 9780976828532
Author : Margaret Grisdela
Publisher : Lulu.com
Page : 162 pages
File Size : 11,25 MB
Release : 2007
Category : Law
ISBN : 0979567408
Author : Catherine Alman MacDonagh
Publisher : American Bar Association
Page : 150 pages
File Size : 14,98 MB
Release : 2007
Category : Business & Economics
ISBN : 9781590318300
This first volume in the Law Firm Associates Development Series focuses on personal marketing and sales skills, and will cover these topics: building a practice; how to create a personal marketing plan; how to find people within a target market; how to prepare for a prospective client meeting; strategies when meeting with clients; how to ask for business; how to use the end of a matter as a marketing opportunity; how to retain clients; and how to effectively network inside and outside the firm. Both authors currently work as Directors of Business Development in law firms where their responsibilities include extensive in-house coaching and training of attorneys at all levels. In this guidebook, they share their best advice and instruction compiled from their own experience as well as from that of many industry thought leaders.
Author : CATHERINE. INGRAM BAILEY (JENNET.)
Publisher :
Page : 214 pages
File Size : 14,19 MB
Release : 2018-04-05
Category :
ISBN : 9781911035954
Those lawyers lacking marketing expertise and operating with modest funds can find the help they need in this practical guide book. It provides a comprehensive overview of each element of marketing communications from advertising and branding to social media and websites. This second edition also features a new chapter covering GDPR.
