Global Status Report on Road Safety 2013


Book Description

This report provides legislation data last updated in 2011 and fatality data updated for 2010.







Motorcycling For Dummies


Book Description

A practical guide that gets you geared up with proper riding techniques, safety gear, indispensable items for long trips, and handling characteristics of various motorcycle types Few activities offer more fun and excitement than motorcycling, but to get the most out of it, there's a lot you need to know, and that’s where this informative motorcycle guide written in plain English comes in. From buying and maintaining a bike, to riding safely, to finding great places to ride, Motorcycling For Dummies puts you on the road with savvy and style, whether you're new to riding or an experienced motorcyclist. You'll get plenty of help in selecting the right bike and step-by-step instructions on performing routine maintenance tasks. You'll also find out how to develop safe riding habits and, maybe most important of all, you’ll learn more about motorcycling organizations and how to fit in with the biker crowd. Plus, this hands-on resource shows you advanced riding techniques, offers travel tips for long-distance rides, and even helps you get your kids started in motorcycling. Discover how to: Buy a new or used bike Select safe, tough riding gear, from helmet and jacket to boots and pants Get proper training and learn essential riding skills Insure your bike Pass even the toughest licensing test Try your hand at cruising, touring, sports biking, and more Get involved in motorcycle clubs and events Deal with dangers on the road Customize your bike to improve both style and performance This comprehensive guide concludes with a motorcycling glossary, a guide to motorcycling laws by state, and an appendix with plenty of online resources. Complete with lists of can't-miss biking events, legendary motorcyclists, and must-see motorcycling movies, Motorcycling For Dummies gives a whole new meaning to the term "easy rider".







Social Marketing


Book Description

The Fourth Edition of Social Marketing is the definitive textbook for the planning and implementation of programs designed to bring about social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. It provides a solid foundation of fundamental marketing principles and techniques, and then expands them to illustrate techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement.This book is coauthored by arguably the most influential individual in the field of marketing, Philip Kotler, who coined the term "social marketing" in 1971 (with Gerald Zaltman) and Nancy R. Lee, a preeminent lecturer, consultant, and author in social marketing. Key Features: - Presents an introductory case for each chapter, and a concluding case for a majority of chapters to demonstrate for students why and how social marketing works. - Enhances understanding with chapter summaries of key points and questions for discussion. - Provides a step-by-step guide to developing a marketing plan, with chapters presented sequentially to support planning development and the inclusion of worksheets in the appendix; - It incorporates contributions from a range of internationally known social marketers who provide real cases to set the stage for each chapter. Past contributors have included individuals from the CDC, National Centre for Social Marketing, AARP, the Office of National Drug Control Policy, and others.