Author : Janice Reynolds
Publisher : CRC Press
Page : 303 pages
File Size : 43,1 MB
Release : 2002-02-05
Category : Computers
ISBN : 1482280787
In today's global economy the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. To thrive in today's customer-driven economy a company need
Author : Bryan Foss
Publisher : Kogan Page Publishers
Page : 724 pages
File Size : 29,80 MB
Release : 2002
Category : Business & Economics
ISBN : 9780749436964
Packed with international case studies and examples, the book begins with a detailed analysis of the state of CRM and e-business in the financial services globally, and then goes on to provide comprehensive and practical guidance on: making the most of your customer base; systems and data management; risk and compliance; channels and value chain issues; implementation; strategic implications.
Author : Michael Pearce
Publisher : Business Expert Press
Page : 170 pages
File Size : 30,12 MB
Release : 2021-03-08
Category : Business & Economics
ISBN : 195334965X
CRM first entered the business vocabulary in the early 90’s; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM’s strategic importance gained more traction as it was recognized that CRM was, at its heart, a business model in the pursuit of sustainable profit. This was accentuated by the academic community stepping up their interest in the subject in the early 2000’s. Today, it is a universal business topic which has been re-engineered by the online shopping revolution in which the customer is firmly placed at the center of the business. The current reality, however, is that, for the vast majority of businesses, CRM has not been adopted as a business philosophy and practicing business model. It has not been fully understood and therefore fully embraced and properly implemented. The author addresses this head-on by stripping CRM down into its component parts by delving into and explaining the role and relevance of the C, R, and M in CRM. This is a practical guide but set within a strategic framework. The outage is clear actionable insights and how to convert them into delivery. It is written in an easily digestible, non-jargon style, with case studies to demonstrate how CRM works. This book can be immediately used as the primary practical reference to guide the development and implementation of a CRM strategy.
Author : Dick Lee
Publisher : High Yield Marketing Press
Page : 222 pages
File Size : 45,7 MB
Release : 2000
Category : Customer relations
ISBN : 9780967375731
Author : Barton J. Goldenberg
Publisher : Pearson Education
Page : 273 pages
File Size : 36,24 MB
Release : 2015
Category : Business & Economics
ISBN : 0134133900
Social CRM is already enabling innovative companies to engage customers through powerfully effective two-way dialogues, and to build customer-centric strategies that drive real value. In this book the field's leading expert offers a proven, four-step methodology for making Social CRM work in any organization: B2B, B2C, or B2B2C. Writing for both decision-makers and implementers, Barton Goldenberg shows how to integrate people, process and technology to optimize relationships with every customer, achieve seamless collaboration across customer-facing functions, and make the most of today's leading social platforms. Goldenberg shows how to: Systematically harvest information from Social Media conversations and communities: Facebook, Twitter, LinkedIn, Google+, and beyond Integrate this information into expanded customer profiles Use these profiles to personalize your customer service, marketing messages, and sales offers far more effectively Goldenberg assesses the changing impact of social media on customer relationships, identifies smarter ways to profitably integrate it throughout your business, guides you through Social CRM planning and implementation, and examines key challenges and opportunities in leveraging Social CRM after you've deployed it. You'll find practical advice on issues ranging from strategy to software selection, vendor negotiation to team development and day-to-day operations. Goldenberg concludes by previewing the future of Social CRM - and the fast-changing customer tomorrow's systems must serve.
Author : Francis Buttle
Publisher : Routledge
Page : 495 pages
File Size : 13,76 MB
Release : 2009
Category : Business & Economics
ISBN : 1856175227
This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
Author : Konstantinos K. Tsiptsis
Publisher : John Wiley & Sons
Page : 288 pages
File Size : 13,50 MB
Release : 2011-08-24
Category : Mathematics
ISBN : 1119965454
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
Author : Philip Bligh
Publisher : John Wiley & Sons
Page : 225 pages
File Size : 48,26 MB
Release : 2004-05-18
Category : Business & Economics
ISBN : 0471663832
Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.
Author : William O'Keefe
Publisher : Cambridge Scholars Publishing
Page : 385 pages
File Size : 24,74 MB
Release : 2022-06-05
Category : Medical
ISBN : 152758285X
This book will help the reader’s team when confronted with complex, error-prone or ambiguous situations by providing concrete steps based on evidence and best practices in the application of Crew Resource Management (CRM) skills. The reader will learn how to determine the situation, communicate clearly and concisely, feel safe to ask questions and be assertive when safety is an issue, and to support each other in preventing, avoiding or mitigating errors and threats. They will learn how to develop a CRM-embedded plan and briefing, as well as how to debrief their actions to constantly improve.
Author : Melinda Nykamp
Publisher : AMACOM/American Management Association
Page : 212 pages
File Size : 16,41 MB
Release : 2001
Category : Business & Economics
ISBN : 9780814406229
This text provides step-by-step guidelines for implementing customer relationship management (CRM) throughout an organization. This book explains: the benefits of CRM, the planning, change management, business metrics and analytics, systems and technology, and measuring the impact of CRM.
