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A Quick Start Guide to Google AdWords

Author : Mark Harnett

Publisher : Kogan Page Publishers

Page : 128 pages

File Size : 50,36 MB

Release : 2010-09-03

Category : Business & Economics

ISBN : 0749460040

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Book Description

Before the internet if you wanted to sell something you marketed with leaflets through the door or with an expensive television campaign; now Google has changed the way we advertise. You can find out exactly if your ad is working, where and how. A Quick Start Guide to Google Adwords explains how easy it is to get your advertisement on the first page of the search results. It covers all aspects of advertising on Google, such as how to set up an account; the secrets of what sells online; how to word your ads effectively; how to pay the least amount for the most popular words; and how to track profits. Advertising on the internet is a cheap and effective way of promoting your business. With simple and easy to follow instructions, A Quick Start Guide to Google Adwords is an essential to help you the write the ad that will get and keep customers.



Quickstart Guide To Google AdWords

Author : Jonathan Oxer

Publisher : Lulu.com

Page : 82 pages

File Size : 30,44 MB

Release : 2008-02-01

Category : Business & Economics

ISBN : 1847996493

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Book Description

Google AdWords is instant gratification for marketing junkies, but this plain-language guide shows that it's not just for gurus: even raw beginners can get started with AdWords and have their first campaign up and running in well under an hour for only a few dollars a day. This guide will walk you through the steps of getting started with AdWords and show you how to segment your ad campaigns, track results, and maximise the results of your marketing investment. Go from marketing-zero to AdWords Hero in under 60 minutes!



A Quick Start Guide to Online Selling

Author : Cresta Norris

Publisher : Kogan Page Publishers

Page : 136 pages

File Size : 10,32 MB

Release : 2010-10-03

Category : Business & Economics

ISBN : 0749461608

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Book Description

Anyone with access to a broadband connection can make money online. Unlike 'bricks and mortar' businesses, the online world has low entry costs; all you need to know is what to do. A Quick Start Guide to Online Selling has all the secrets of success. It explains what the best selling things online are, how to find your niche and how to get going. This easy to follow guide also teaches you the practical aspects, such as, how to set up an online shop, how to organize PayPal, search engine optimization, pay-per-click advertising, distance selling and online trading, fulfilling customer orders and planning for e-commerce. Also with essential legal requirements and case studies including how to sell on i-tunes and Amazon, as well as pitfalls to avoid, this Quick Start Guide is ideal for anyone who wants to make money online. From people with something to sell to entrepreneurs and small business, this book provides the vital practical and sales related information you need to succeed.



A Quick Start Guide to Google AdWords

Author : Mark Harnett

Publisher : Kogan Page Publishers

Page : 128 pages

File Size : 43,1 MB

Release : 2010-09-03

Category : Business & Economics

ISBN : 0749460040

Get eBook

Book Description

Before the internet if you wanted to sell something you marketed with leaflets through the door or with an expensive television campaign; now Google has changed the way we advertise. You can find out exactly if your ad is working, where and how. A Quick Start Guide to Google Adwords explains how easy it is to get your advertisement on the first page of the search results. It covers all aspects of advertising on Google, such as how to set up an account; the secrets of what sells online; how to word your ads effectively; how to pay the least amount for the most popular words; and how to track profits. Advertising on the internet is a cheap and effective way of promoting your business. With simple and easy to follow instructions, A Quick Start Guide to Google Adwords is an essential to help you the write the ad that will get and keep customers.



A Quick Start Guide to Social Media Marketing

Author : Neil Richardson

Publisher : Kogan Page Publishers

Page : 160 pages

File Size : 19,63 MB

Release : 2010-09-03

Category : Business & Economics

ISBN : 0749461926

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Book Description

Fragmented markets, hyper-competition and over-supply means companies must add customer value. Using social networks as a key marketing tool can lead to improved customer satisfaction, better professional relationships and increased effectiveness. A Quick Start Guide to Social Media Marketing applies relevant marketing theory to the fast changing world of social networking. Written by experienced professionals, it covers all aspects of social media marketing, including the benefits of social media marketing, how to apply advertising, PR and sales promotion, ethical behaviour, how to add value for customers, how to use social networking sites to acquire, retain and satisfy customers and crucially, the future of social media marketing. For anybody who wants to learn about high-impact, low-cost social network marketing that works, this Quick Start Guide provides an understanding of the key concepts and principles as well as insights into how theories and tools work in actual business scenarios.



The Definitive Guide to Google AdWords

Author : Bart Weller

Publisher : Apress

Page : 384 pages

File Size : 37,59 MB

Release : 2012-07-13

Category : Business & Economics

ISBN : 1430240156

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Book Description

There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords will walk you through every step needed to maximize your marketing and advertising power. Everything related to the platforms are covered in detail—account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including: Geo-targeting, distribution, and placement of ads Advanced account management and budget strategies Keywords, metrics, and ROI management Tools such as Keywords Editor, Website Optimizer, and Conversion Optimizer Mobile marketing implementations and strategies Working with the various APIs available for developers With The Definitive Guide to Google AdWords, you will learn how AdWords works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue.



Ultimate Guide to Google AdWords

Author : Perry Marshall

Publisher : Entrepreneur Press

Page : 367 pages

File Size : 22,18 MB

Release : 2014-10-01

Category : Business & Economics

ISBN : 1613082800

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Book Description

Google processes nearly 6 billion searches every day—making it a powerful advertising medium your business can’t afford to ignore. Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't. This latest edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google’s Product Listing Ads, as well as an introduction to Google’s Universal Analytics. You'll learn how to: Master Enhanced Campaigns, Google Shopping Campaigns, and Google Analytics Implement flexible bid strategies that keep you on budget Triple traffic with Google’s Display Network Profit using local advertising Corner the second largest search engine with YouTube ads Avoid costly mistakes made by most Google advertisers Chisel your way into tough markets Write killer advertising and website copy that gets clicks Determine what is and isn’t working with Google’s AdWords



A Quick Start Guide to Podcasting

Author : Mark Harnett

Publisher : Kogan Page Publishers

Page : 136 pages

File Size : 30,55 MB

Release : 2010-09-03

Category : Business & Economics

ISBN : 0749461543

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Book Description

We live in exciting times. The Internet is arguably the fastest growing cultural phenomenon in the world. Right now we are in the middle of a communications revolution. Look again at your business's web presence. Whether you are a farmer's wife or a fundraiser, an artist or an artisan, a musician or a manufacturer, a shop or a service, a global corporation or a neighbourhood charity, podcasting can enhance your website. No matter what kind of business you are in you will find A Quick Start Guide to Podcasting is useful. It will help you to give your brand more than an internet presence: it will give it a voice. It will help you to establish an identity, corporate, commercial or individual, reach a different demographic than you have previously been able to tap into and crucially, entice potential customers or clients to your website. All you need to start is a little imagination - and even if you're stumped for ideas, the examples in A Quick Start Guide to Podcasts should help to set your imagination free.



A Quick Start Guide to Cloud Computing

Author : Mark I Williams

Publisher : Kogan Page Publishers

Page : 152 pages

File Size : 10,64 MB

Release : 2010-10-03

Category : Business & Economics

ISBN : 0749461314

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Book Description

Cloud computing has caused a marketing fog, confusing business executives seeking to understand the technology's potential applications and business benefits. A Quick-Start Guide to Cloud Computing cuts through the industry hype and provides non-technical explanations about what it is and how it can improve your business. With case studies from large and small business, it shows how enabling a remote workforce and sharing resources can reduce your organisation's carbon footprint. It describes: the benefits of cloud computing; how to choose the right supplier and technologies for your particular business; key security issues and the perils and pitfalls to avoid. This Quick Start Guide puts business needs before technology, enabling you to make confident decisions about IT strategy, make the right choices for your business and reject 'solutions' that fix problems you don't have.



Business Model Pioneers

Author : Kai-Ingo Voigt

Publisher : Springer

Page : 215 pages

File Size : 49,16 MB

Release : 2016-07-28

Category : Business & Economics

ISBN : 3319388452

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Book Description

Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market. The examples range from industries such as retail, media and entertainment to services and industrial projects. For each example, the book provides information on the market environment at the time of launch and illustrates the driving forces behind these business models. Moreover, current market developments are highlighted and linked to the evolution of the business models. Lastly, the authors present the profile of a typical business model pioneer.