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A Quick Start Guide to Podcasting

Author : Mark Harnett

Publisher : Kogan Page Publishers

Page : 136 pages

File Size : 26,67 MB

Release : 2010-09-03

Category : Business & Economics

ISBN : 0749461543

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Book Description

We live in exciting times. The Internet is arguably the fastest growing cultural phenomenon in the world. Right now we are in the middle of a communications revolution. Look again at your business's web presence. Whether you are a farmer's wife or a fundraiser, an artist or an artisan, a musician or a manufacturer, a shop or a service, a global corporation or a neighbourhood charity, podcasting can enhance your website. No matter what kind of business you are in you will find A Quick Start Guide to Podcasting is useful. It will help you to give your brand more than an internet presence: it will give it a voice. It will help you to establish an identity, corporate, commercial or individual, reach a different demographic than you have previously been able to tap into and crucially, entice potential customers or clients to your website. All you need to start is a little imagination - and even if you're stumped for ideas, the examples in A Quick Start Guide to Podcasts should help to set your imagination free.



NPR's Podcast Start Up Guide

Author : Glen Weldon

Publisher : Random House

Page : 305 pages

File Size : 34,33 MB

Release : 2024-06-04

Category : Computers

ISBN : 1984862510

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Book Description

From NPR comes the definitive guide to podcasting—featuring step-by-step advice on how to find a unique topic, tell the best stories, and engage the most listeners, as well as the secrets that will take your pod to the next level. Whoever you are, whatever you love, there’s a podcast audience waiting for you, and in today’s booming audio storytelling landscape, it’s never been easier to share your voice with the world. But while the barrier to entry for podcast production is relatively low (just the cost of a mic and a laptop), the learning curve is steep—and quality matters. That’s where NPR comes in. In NPR’s Podcast Start Up Guide, Glen Weldon draws on NPR’s extensive educational materials and army of talent—from recognizable hosts, such as Guy Raz (How I Built This), Gene Demby (Code Switch), Linda Holmes (Pop Culture Happy Hour), and Yowei Shaw (Invisibilia), to indispensable behind-the-scenes players, such as producers, engineers, and editors—to guide aspiring podcasters through the conception, creation, and launch of a podcast. Part master class, part candid informational interview with the best in the business, this book is a must-read for anyone who wants to make their dream of starting a podcast a reality.



The Business of Belonging

Author : David Spinks

Publisher : John Wiley & Sons

Page : 214 pages

File Size : 43,46 MB

Release : 2021-03-23

Category : Business & Economics

ISBN : 1119766125

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Book Description

"A tactical primer for any business embarking on the critical work of actively building community."—Seth Godin, Author, This is Marketing "This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft."—Nir Eyal, bestselling author of Hooked and Indistractable The rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in The Business of Belonging: How to Make Community your Competitive Advantage, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result. In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental concepts—including how community drives measurable business value and what the appropriate metrics are—to high-level community design and practical engagement techniques, The Business of Belonging is an epic journey into the world of community building. This book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. Featuring a foreword by Startup Grind and Bevy cofounder Derek Andersen, it will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining community members who are also loyal customers, brand evangelists, and leaders—that’s the goal for today’s connected businesses, and this book is the map to getting there.



Podcasting

Author : Todd Cochrane

Publisher : Wiley

Page : 0 pages

File Size : 12,29 MB

Release : 2005-06-10

Category : Computers

ISBN : 9780764597787

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Book Description

Listen up! Podcasting, which has taken the online world by storm, involves recording a broadcast and embedding it in an RSS feed so listeners can download it to their PCs, iPods, MP3 players, or even their cell phones Written by one of the first and most popular podcasters, this cutting-edge book will have readers not only finding, downloading, and listening to podcasts, but creating and broadcasting their own Shows how to find podcasts to subscribe to; use podcasting software including ipodder, doppler, and more; create a podcast with just a PC or Mac; or build a professional studio for recording podcasts Addresses copyright issues and music ownership and offers helpful advice on understanding the "geeky stuff": RSS, XML, and Enclosures Mainstream media, including MSNBC and Time magazine, have recently started advertising on podcasts





Podcast Growth: How to Grow Your Podcast Audience

Author : Lindsay Harris Friel

Publisher :

Page : 238 pages

File Size : 18,25 MB

Release : 2020-11-30

Category : Business & Economics

ISBN : 9780992690649

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Book Description

Building an audience is tough. Do you work hard to create the best possible content for your target audience? Do you continually wonder why your download numbers remain so flat and... unspectacular? It has always been a challenge to grow a sizable and dedicated audience around content creation. There's a lot more to it than saying, "build it and they will come". And, as new podcasts are launched each day, the space will only continue to get noisier. The competition gets stiffer. Fortunately, you don't need to worry about all the other podcasts out there. You only need to worry about your own. In Podcast Growth, you'll have the ultimate manual for promoting your show, and growing your audience.T his book pulls together our favourite tips and tactics for podcast growth, based on over a decade of professional experience. We break them down into actionable strategies. You can work through them in order, or cherry-pick the ones that suit your content and brand the most. You'll find details on timeframes, checklists, and recommended resources, to keep you moving forward. You'll see those download numbers begin to climb. Your long-awaited engagement will start to increase.If you want to grow your podcast audience, then this is the only book you need. So, let's grow!The Podcast Host is a podcast marketing hub for individuals and businesses who seek to nurture an audience, build trust, and grow revenue through their show or their products. The website was founded in 2010 by Dr. Colin Gray, and has become an authority in the new media space through writing, podcasting, and broadcasting on anything that serves to create loyal and fanatical fans.



A Quick Start Guide to Online Selling

Author : Cresta Norris

Publisher : Kogan Page Publishers

Page : 136 pages

File Size : 13,55 MB

Release : 2010-10-03

Category : Business & Economics

ISBN : 0749461608

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Book Description

Anyone with access to a broadband connection can make money online. Unlike 'bricks and mortar' businesses, the online world has low entry costs; all you need to know is what to do. A Quick Start Guide to Online Selling has all the secrets of success. It explains what the best selling things online are, how to find your niche and how to get going. This easy to follow guide also teaches you the practical aspects, such as, how to set up an online shop, how to organize PayPal, search engine optimization, pay-per-click advertising, distance selling and online trading, fulfilling customer orders and planning for e-commerce. Also with essential legal requirements and case studies including how to sell on i-tunes and Amazon, as well as pitfalls to avoid, this Quick Start Guide is ideal for anyone who wants to make money online. From people with something to sell to entrepreneurs and small business, this book provides the vital practical and sales related information you need to succeed.



Absolute Beginner's Guide to Podcasting

Author : George W. Colombo

Publisher : Que Publishing

Page : 268 pages

File Size : 26,20 MB

Release : 2005

Category : Computers

ISBN :

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Book Description

A guide to podcasting covers such topics as designing a podcast, setting up a studio, recording a podcast, editing techniques, distributing a podcast, and promoting a podcast.



Your Museum Needs a Podcast

Author : Hannah Hethmon

Publisher :

Page : 0 pages

File Size : 45,85 MB

Release : 2018

Category : Museum techniques

ISBN : 9781723931024

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Book Description

Want to start a podcast for your organization, but unsure of where to begin? Looking for new ways to meaningfully engage your audience? Need to convince leadership that a podcast is the right move for your museum, history organization, library, religious institution, or cultural nonprofit? This practical and action-oriented beginner's guide will show you how to create a great podcast on a budget, from choosing a topic to reaching the right audience. Each chapter is tailored to the needs of cultural nonprofits, giving you a detailed roadmap for producing a podcast that supports your institutional mission. Inside, you'll find simple, concise advice and instruction that gives you just what you need to get started, without any treatises on sound engineering or editing. All the unnecessary stuff has been left out so you can just read the book, follow the instructions, and get started without breaking the bank or wasting hours wading through incomplete instructions on the internet. In Your Museum Needs a Podcast, award-winning podcaster Hannah Hethmon will teach you how to unlock the power of podcasting at your institution through: A whole chapter on developing a show concept that will accomplish your organization's goals and pitching it to your stakeholders. A gear guide with just what you need to know to get started and tailored equipment recommendations. Detailed instructions on how to set-up your recording equipment, get great sound quality (without having to learn sound engineering), and edit episodes using free online software. A breakdown of what makes a podcast compelling and how you can use the art of storytelling to create a show that your listeners will love. Strategies for launching your show and building a devoted listener base from day one. Answers to common questions like where to how long episodes should be, where to find free music, which hosting service to use, how to hire outside experts, and more. Free worksheets and templates to help you implement the book's lessons. Read this book, and you'll know everything you need to start a podcast for your organization and turn your audience into devoted fans. What are you waiting for? How long will you wait to start engaging your core audience, reaching new audiences who would love your institution, and increasing your online profile? Scroll to the top now and click the Buy Now" Button!



Podcasting with Youth

Author : Lucas Maxwell

Publisher : Bloomsbury Publishing USA

Page : 84 pages

File Size : 21,2 MB

Release : 2020-06-03

Category : Language Arts & Disciplines

ISBN :

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Book Description

Learn how to set up a student-led podcast in your library, involve staff from several subject areas, market effectively, what challenges you are likely to face, and how podcasting will benefit the students and school overall. Podcasting from the library is a growing movement. Podcasting with Youth teaches librarians and educators how to set up, develop, market, and deliver a successful youth-led podcast from their library. Putting youth in control when interviewing authors and other guests develops their leadership and technical skills and brings new users to the library to engage in a unique library activity. This program can be set up relatively cheaply, and readers will learn how to use the technology required to deliver a podcast. Sound recording equipment, microphones, mixers, and audio files may be intimidating to some librarians and educators; this book quells those fears by explaining the technology in a straightforward, how-to manner. It also includes student input on what podcasters have learned, the challenges they have faced, and their plans for the future. Author Lucas Maxwell offers many helpful tips to librarians who want to learn how to create a program that puts students in charge and allows them to produce a tangible product that their peers will be interested in.