Book Description

This publication presents a strategic plan for the Canadian Tourism Commission for 2003-05. It first sets out the context within which the strategy was devised, with chapters that review the current international & domestic tourism situation, emerging issues that affect tourism, market research activities, tourism industry/government partnerships, and the outlook for tourism over the next three years. It then provides details regarding new initiatives & enhanced programs that the Commission will use to achieve its key objectives in such areas as marketing, product development, information services, media & public relations, and research. Finally, it presents information on the Commission budget and on performance indicators. A copy of the Commission's partnership policy is appended.