A Roadmap to Success: How to Sell Online Effectively
Author :
Publisher : Meylah
Page : 24 pages
File Size : 34,40 MB
Release :
Category :
ISBN :
Roadmap to Revenue
Author : Kristin Zhivago
Publisher :
Page : 0 pages
File Size : 10,33 MB
Release : 2011-03
Category : Corporate culture
ISBN : 9780974917924
Book Description
The secret to higher revenue is locked in the mind of your current customers. Using the proven methods in this book, you will learn how to interview your own customers so you understand exactly what they were looking for, why they bought from you, what they value about your product or service, and the steps they went through as they purchased your product or service. You will understand their questions and concerns, and the answers they needed in order to be convinced that your product or service would meet their need. Armed with this information, you can reverse-engineer your successful sales and manufacture new sales in quantity. This is the core premise of the book, and it will transform and empower all of your marketing and sales efforts. You will make it easy for new customers to find you, like what they see, and buy from you. You will be able to map out their buying process and then support that process at every stage. Your content will resonate with potential customers, because you will be using concepts, words, and phrases that came from others with similar problems and seeking similar solutions. You will use marketing methods that will work for your product or service, and avoid those that won't, guided by the information provided by your own customers. Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy is a step-by-step guide to increased sales, using a method that has been tested, perfected, and proven to work, regardless of the size of the company or the industry.
E-business 2.0
Author : Ravi Kalakota
Publisher : Addison-Wesley Professional
Page : 4 pages
File Size : 32,2 MB
Release : 2001
Category : Business & Economics
ISBN : 9780201721652
Book Description
This title seeks to explain how to choose and implement the right e-business infrastructure and how to deliver the strategies you have created. It uses case studies to illustrate the successes and failures of e-business initiatives.
Sell Or Be Sold
Author : Grant Cardone
Publisher : Greenleaf Book Group
Page : 281 pages
File Size : 13,13 MB
Release : 2011
Category : Business & Economics
ISBN : 1608322904
Book Description
Shows that knowing the principles of selling is a prerequisite for success of any kind, and explains how to put those principles to use. This title includes tools and techniques for mastering persuasion and closing the sale.
How to Sell Video Courses Online
Author : Rob Cubbon
Publisher : Createspace Independent Publishing Platform
Page : 116 pages
File Size : 21,47 MB
Release : 2016-09-29
Category :
ISBN : 9781539149286
Book Description
The world is changing. Education is changing. There is a HUGE demand for career skills courses online. I have been making over $5000 passive income per month by selling online video courses over the last two years and you can too. Online learning is the future of education. If you have, or wish to have, a stake in the online economy, online teaching and learning will be central to your success. The self-paced e-learning market made $51.5 billion in 2016, according to the "E-Learning Market Trends Report" by Docebo. E-teaching is one of the best ways to get your message out there, make money and enhance your brand. This book explains: how to create and market online courses that will sell for months and years to come; research the content and title of your courses; technical information about video course creation; advice on how to create your first course; tricks on how to market your course; and loads more. I have spoken to course selling experts. These people sold a massive $10 million in courses in 2015 alone. Get tips from Gabby Wallace, Phil Ebiner, Lisa Irby, Victor Bastos, Alun Hill, John Bura, Jerry Banfield, John Purcell, Troy Dean and Steven Aitchison. Once you have created a course, it can earn you substantial money every month for years to come. Plus you will enjoy the process of making the course and the feedback from the students. Course
Ninja Selling
Author : Larry Kendall
Publisher : Greenleaf Book Group
Page : 276 pages
File Size : 46,89 MB
Release : 2017-01-03
Category : Business & Economics
ISBN : 1626342857
Book Description
2018 Axiom Business Book Award Winner, Gold Medal Stop Selling! Start Solving! In Ninja Selling, author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches readers how to shift their approach from chasing clients to attracting clients. Readers will learn how to stop selling and start solving by asking the right questions and listening to their clients. ​Ninja Selling is an invaluable step-by-step guide that shows readers how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives. Ninja Selling is both a sales platform and a path to personal mastery and life purpose. Followers of the Ninja Selling system say it not only improved their business and their client relationships; it also improved the quality of their lives.
Digital Selling
Author : Grant Leboff
Publisher : Kogan Page Publishers
Page : 216 pages
File Size : 42,76 MB
Release : 2016-09-03
Category : Business & Economics
ISBN : 0749475080
Book Description
Adapt your sales strategy to embrace the opportunities that digital channels can bring, with this ultimate guide to selling in the digital environment from engaging customers and generating leads to building an online network, with advice from leading sales and marketing expert Grant Leboff. Sales and marketing functions are increasingly converging, with lead generation frequently arising from digital promotional campaigns and opportunities for traditional sales techniques diminishing due to scarce customer attention and availability, not to mention the plethora of readily accessible product information online. Salespeople now need to understand and interact with customers via multiple channels, participating in social media, in collaboration with marketing, to influence purchasing decisions and convert contacts to sales. Digital Selling makes sense of the new paradigms in which a salesperson now operates, outlining the new strategies required to take advantage of the opportunities that exist, and provides the practical advice salespeople need to generate leads and sell more. Packed with great advice for engaging with customers online and via social media, this book explains: -Why embracing the social web is vital -How the sales role changes in a digital environment -The lead generation model in a digital world -How to build your online network This straightforward and practical book from one of today's thought leaders on digital sales and marketing, is essential reading for any sales professional.
How To Create And Sell Online Courses
Author : Brian Smith
Publisher : THE PUBLISHER
Page : 77 pages
File Size : 47,44 MB
Release : 2024-03-11
Category : Computers
ISBN :
Book Description
This comprehensive guide is designed for individuals who want to create and sell online courses. It provides step-by-step strategies and practical tips to help readers navigate the process from course creation to marketing and scaling their business. The book begins by exploring the online course market and identifying profitable course topics. It then guides readers through the planning stage, helping them set learning objectives, choose the right course format, and create a course outline. Content creation is covered next, with advice on creating engaging video lectures, designing interactive quizzes and assignments, and writing compelling course materials. The book also delves into marketing strategies, including building a professional course website, utilizing social media promotion, and implementing email marketing techniques. Readers will learn how to optimize course sales by setting the right price, implementing effective sales funnels, and maximizing student retention. The importance of delivering an exceptional learning experience is emphasized, with tips on engaging with students, providing personalized feedback, and continuously improving course content. This guide also explores the use of interactive learning materials, such as multimedia and visuals, effective course exercises, and gamification elements. It addresses the technological tools and platforms needed for course creation, including choosing the right e-learning platform, using video editing software, and exploring course hosting options. Engaging with the audience is discussed, with guidance on building a community around the course, hosting live webinars and Q&A sessions, and collecting and implementing student feedback. Legal and compliance considerations are also covered, including understanding copyright and fair use, creating terms of use and privacy policies, and complying with international data protection laws. The book provides strategies for scaling the online course business by creating multiple courses for different skill levels, building partnerships with other course creators, and automating course delivery and customer support. Additional chapters focus on creating irresistible course bonuses, providing customer support and satisfaction, and analyzing course performance through tracking and analytics tools. Overall, this guide offers a comprehensive roadmap for creating and selling successful online courses, providing readers with the necessary knowledge and tools to succeed in the growing online education industry.
Leading Digital Strategy
Author : Christopher Bones
Publisher : Kogan Page Publishers
Page : 240 pages
File Size : 10,89 MB
Release : 2015-03-03
Category : Business & Economics
ISBN : 074947310X
Book Description
For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case for action and offers practical strategies, methodologies and models to improve the effectiveness of a company's online offering. It explores how to align organisational structure with wider goals and implement a customer-centric culture. With coverage of the key digital trends, tools and technologies affecting business today, it provides a practical framework for multi-channel success. This book challenges leaders to become as fluent and creative in digital as they are in finance, sales and marketing, and equips them to choose the right strategy and the right people to make it happen. With strategies for improved operational performance and enhanced engagement from senior management, Leading Digital Strategy gives readers the power to drive forward effective digital initiatives and realise rewarding opportunities for change.
The Challenger Sale
Author : Matthew Dixon
Publisher : Penguin
Page : 242 pages
File Size : 33,35 MB
Release : 2011-11-10
Category : Business & Economics
ISBN : 1101545895
Book Description
What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.
