EBOOK: Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases


Book Description

Crafting and Executing Strategy has been revised and updated specifically with its European readers in mind. Building upon the success of previous editions, it continues to explain the core concepts and key theories in strategy and illustrate them with practical, managerial examples students can really relate to. Brand new features have been developed to encourage readers to go beyond learning and to apply their knowledge to from a diverse range of real-life scenarios including global brands, SMEs, public sector and not-for-profit organizations.




EBOOK: Management Information Systems - Global edition


Book Description

The benchmark text for the syllabus organised by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O’Brien's Management Information Systems defines technology and then explains how companies use the technology to improve performance. Real world cases finalise the explanation




Interchange Intro Video Activity Book


Book Description

Interchange Third edition is a four-level series for adult and young-adult learners of English from the beginning to the high-intermediate level. The full-color Video Activity Book is designed to accompany the videos. It provides pre- and post-viewing tasks for the learner. There are follow-up and Language Close-Up sections for those who want to use the videos as the basis for a short course, or to review more thoroughly the contents of the Student's Book.




EBOOK: Understanding Business, Global Edition


Book Description

Understanding Business Global Edition by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts – full-time faculty members, adjunct instructors, and of course students – to drive the decisions we make about the text itself and the ancillary package. Through focus groups, symposia, as well as extensive reviewing of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.




Ebook: Microeconomics, Global Edition


Book Description

Ebook: Microeconomics, Global Edition