EBOOK: Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases


Book Description

Crafting and Executing Strategy has been revised and updated specifically with its European readers in mind. Building upon the success of previous editions, it continues to explain the core concepts and key theories in strategy and illustrate them with practical, managerial examples students can really relate to. Brand new features have been developed to encourage readers to go beyond learning and to apply their knowledge to from a diverse range of real-life scenarios including global brands, SMEs, public sector and not-for-profit organizations.




EBOOK: Management Information Systems - Global edition


Book Description

The benchmark text for the syllabus organised by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O’Brien's Management Information Systems defines technology and then explains how companies use the technology to improve performance. Real world cases finalise the explanation




EBOOK: Understanding Business, Global Edition


Book Description

Understanding Business Global Edition by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts – full-time faculty members, adjunct instructors, and of course students – to drive the decisions we make about the text itself and the ancillary package. Through focus groups, symposia, as well as extensive reviewing of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.




Ebook: Microeconomics, Global Edition


Book Description

Ebook: Microeconomics, Global Edition




EBOOK: Beyond Mass Higher Education: Building on Experience


Book Description

What are the key elements of mass higher education? How does mass higher education affect students and staff? What are the policy, pedagogic and management issues that need to be addressed? More is now expected of higher education provision. It has to meet demands for expansion, excellence, diversity and equity in access and assessment, teaching and research, as well as entrepreneurial engagement with the world outside. Thirty years ago, Martin Trow wrote of higher education systems moving from elite provision through a mass system to universal levels of access. The UK is now approaching such universal levels; Scotland has already reached them. It is nearly fifteen years since Trow's mass threshold was reached. Despite being on the brink of universal provision, there is still no clear picture of what a mass system should look like. This collection looks forward to the next decade of higher education, and identifies strategic issues that need to be tackled at institutional and management levels. It considers how far the higher education system has adapted to respond to the requirements of a mass and universal system, rather than struggling to sustain an elite system with mass participation. Beyond Mass Higher Education is key reading for those leading and managing universities and colleges, as well as higher education researchers and policy makers. Contributors: John Brennan, Centre for HE Research and Information; Grainne Conole, University of Southampton; Stephen Court, AUT; Jim Gallacher, Glasgow Caledonian University; Peter Knight, The Open University; Carole Leathwood, London Metropolitan University; Brenda Little, Open University; Lisa Lucas, University of Bristol; Ian McNay, University of Greenwich; Robin Middlehurst, University of Surrey; Bob Osborne, University of Ulster; Richard Pearson, Institute for Employment Studies; Wendy Saunderson, University of Ulster; Michael Shattock, Institute of Education, London; Celia Whitchurch, King's College London; Mantz Yorke, Liverpool John Moores University.