A Short Course in International Marketing Blunders
Author : Michael White
Publisher : World Trade Press
Page : 196 pages
File Size : 31,84 MB
Release : 2002
Category : Business failures
ISBN : 9781885073600
A Short Course in International Marketing Blunders
Author : Michael White
Publisher : Librix.eu
Page : 188 pages
File Size : 34,56 MB
Release : 2009
Category :
ISBN : 8073997517
Book Description
Short Course in International Marketing Blunders (Dec. 99).
Author :
Publisher :
Page : pages
File Size : 17,34 MB
Release : 1999
Category :
ISBN :
Book Description
A short course in international marketing blunders [electronic resource]
Author : Michael White
Publisher : World Trade Press
Page : 187 pages
File Size : 25,58 MB
Release : 2009
Category : Business failures
ISBN : 160780008X
Book Description
A Short Course in International Marketing Blunders
Author : Charles Mitchell
Publisher :
Page : 192 pages
File Size : 49,18 MB
Release : 2001-08
Category : Business failures
ISBN : 9781885073600
Book Description
This book is a highly entertaining look at the international marketing mistakes made by large and small companies who, for the most part, should have known better.
International Marketing Blunders
Author : Michael D. White
Publisher : Laxmi Publications, Ltd.
Page : 192 pages
File Size : 11,96 MB
Release : 2010
Category : Business failures
ISBN : 9788131807590
Book Description
Blunders in International Business
Author : David A. Ricks
Publisher : John Wiley & Sons
Page : 192 pages
File Size : 17,37 MB
Release : 2009-02-09
Category : Business & Economics
ISBN : 1405153172
Book Description
This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down. Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others. Conserves its well-liked, concise format. Several well-known blunders from previous editions have been replaced in order to update the lessons learned.
Marketing Blunders: Cases & Lessons for Managers
Author : Zalfa Laili Hamzah
Publisher : Partridge Publishing Singapore
Page : 98 pages
File Size : 49,59 MB
Release : 2020-12-21
Category : Business & Economics
ISBN : 1543761801
Book Description
Marketing Blunders: Lessons for Future Managers is all about marketing lessons from year 2009 to 2020. It starts off with a brief background of the business. Then, the authors reveal what went wrong in each case and how the company solved the issue or turned a bad situation into a positive one. All cases end with a list of lessons learnt and discussion questions. You will learn the potential marketing blunders and how to avoid them. This book will help you build and strengthen your brand.
Dictionary of International Trade
Author : Edward G. Hinkelman
Publisher :
Page : 424 pages
File Size : 42,93 MB
Release : 1999
Category : Commerce
ISBN :
Book Description
The new edition is 128 pages longer and 1/2 inch wider. There are now 12 key appendices.
Consumer Behavior
Author : Del I. Hawkins
Publisher : Irwin/McGraw-Hill
Page : 824 pages
File Size : 40,97 MB
Release : 2007
Category : Business & Economics
ISBN :
Book Description
Consumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers."--Publisher description.
