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A Short Social Media Glossary

Author : Juliette Powell

Publisher : Pearson Education

Page : 17 pages

File Size : 48,10 MB

Release : 2010-05-17

Category : Business & Economics

ISBN : 0132120194

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Book Description

This is the eBook version of the printed book. This Element is an excerpt from 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking (9780137154357) by Juliette Powell. Available in print and digital formats. All the social networking terminology every businessperson and marketer needs to know--defined in plain, practical English. The concept of a social network goes back long before the Internet was ever invented. It refers to a community in which individuals are somehow connected--through friendship, values, working relationships, ideas. Nowadays, the term also refers to a Web platform where people can connect with one another. Here are a few words in the growing vocabulary of social networking to help you get started...



A Short Social Media Glossary

Author : Juliette Powell

Publisher :

Page : 7 pages

File Size : 38,8 MB

Release : 2010

Category : Business networks

ISBN : 9780132120456

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Book Description

"This Element is an excerpt from 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking (ISBN: 9780137154357) by Juliette Powell. All the social networking terminology every businessperson and marketer needs to know--defined in plain, practical English"--Resource description page.



A Dictionary of Social Media

Author : Daniel Chandler

Publisher : Oxford University Press

Page : 257 pages

File Size : 32,71 MB

Release : 2016-03-03

Category : Computers

ISBN : 0192518526

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Book Description

This fascinating dictionary covers the whole realm of social media, providing accessible, authoritative, and concise entries centred primarily on websites and applications that enable users to create and share content, or to participate in social networking. From the authors of the popular Dictionary of Media and Communication, Daniel Chandler and Rod Munday, comes a title that complements and supplements their previous dictionary, and that will be of great use to social media marketing specialists, bloggers, and to any general internet user.



WTF? The Little Book of Social Media Terminology

Author : Weiss Scott

Publisher :

Page : 116 pages

File Size : 36,92 MB

Release : 2020-01-21

Category :

ISBN : 9781087861913

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Book Description

Social media has reshaped our cultural landscape in more ways than we know, least of which is in the language we use to communicate with each other in both verbal and written form. Popular user-generated content sites like Urban Dictionary have sprung up to help catalog the ever-growing collection of terms of phrases that seem to spin off of each other and go in entirely new directions, and unite us around exactly what these words really mean and why and when they are to be used. As the parent of 14 and 11 year old daughters, Gen Z'ers who spend more than their fair share of time using their favorite social media apps, Scott Weiss decided it was time to call out some of the more popular terms and phrases he often hears his daughters using in book format, something parents like him could reference at a moment's notice, and thus, this pocketbook took form."WTF? The Little Handbook of Social Media Terminology" is the perfect gift for the person in your life that just doesn't get it: the mother or father that still thinks Facebook is cool, the grandparent who can't figure out how to turn their phone on and off, or the friend who needs to be "shook" a little bit.



A Dictionary of Media and Communication

Author : Daniel Chandler

Publisher : Oxford University Press

Page : 722 pages

File Size : 24,85 MB

Release : 2016-08-17

Category : Performing Arts

ISBN : 019105755X

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Book Description

The most accessible and up-to-date dictionary of its kind, this wide-ranging A-Z covers both interpersonal and mass communication, in all their myriad forms, encompassing advertising, digital culture, journalism, new media, telecommunications, and visual culture, among many other topics. This new edition includes over 200 new complete entries and revises hundreds of others, as well as including hundreds of new cross-references. The biographical appendix has also been fully cross-referenced to the rest of the text. This dictionary is an indispensable guide for undergraduate students on degree courses in media or communication studies, and also for those taking related subjects such as film studies, visual culture, and cultural studies.



Encyclopedia of Social Network Analysis and Mining

Author : Reda Alhajj

Publisher : Springer

Page : 0 pages

File Size : 45,63 MB

Release : 2018-05-02

Category : Computers

ISBN : 9781493971305

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Book Description

The Encyclopedia of Social Network Analysis and Mining (ESNAM) is the first major reference work to integrate fundamental concepts and research directions in the areas of social networks and applications to data mining. The second edition of ESNAM is a truly outstanding reference appealing to researchers, practitioners, instructors and students (both undergraduate and graduate), as well as the general public. This updated reference integrates all basics concepts and research efforts under one umbrella. Coverage has been expanded to include new emerging topics such as crowdsourcing, opinion mining, and sentiment analysis. Revised content of existing material keeps the encyclopedia current. The second edition is intended for college students as well as public and academic libraries. It is anticipated to continue to stimulate more awareness of social network applications and research efforts. The advent of electronic communication, and in particular on-line communities, have created social networks of hitherto unimaginable sizes. Reflecting the interdisciplinary nature of this unique field, the essential contributions of diverse disciplines, from computer science, mathematics, and statistics to sociology and behavioral science, are described among the 300 authoritative yet highly readable entries. Students will find a world of information and insight behind the familiar façade of the social networks in which they participate. Researchers and practitioners will benefit from a comprehensive perspective on the methodologies for analysis of constructed networks, and the data mining and machine learning techniques that have proved attractive for sophisticated knowledge discovery in complex applications. Also addressed is the application of social network methodologies to other domains, such as web networks and biological networks.



Digital Marketing Demystified - A Clear and Concise Explanation of 861 Common Digital Marketing Terms

Author : Terms Explained

Publisher :

Page : 0 pages

File Size : 11,62 MB

Release : 2022-12

Category :

ISBN :

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Book Description

Learn Digital Marketing Terminology and speak the language of experts! Are you new to digital marketing and struggling to understand the industry's jargon and terminology? Look no further! Our book, "Digital Marketing Demystified: A Clear and Concise Explanation of 861 Common Digital Marketing Terms" provides detailed explanations of common digital marketing terms, such as SEO, PPC, social media marketing and much much more! Written by the experts at Terms Explained, this book is a valuable resource for anyone who is interested in learning more about the industry. With clear and concise explanations for more than 850+ digital marketing terms, this book will help you to quickly understand and apply the concepts and techniques of digital marketing. Whether you are a beginner or an experienced professional, this book is an essential guide to the world of digital marketing. Don't let the jargon and terminology hold you back - get your copy of "Digital Marketing Demystified" today! Benefits of having "Digital Marketing Demystified: A Clear and Concise Explanation of 861 Common Digital Marketing Terms" Improved understanding and comprehension: A glossary of commonly used digital marketing terms can help you better understand and grasp industry jargon and terminology. With clear and concise definitions of key terms, a glossary can help you to demystify the language of the industry and make it more accessible and understandable for yourself and everyone else. Increased efficiency and productivity: A glossary of digital marketing terms can also help you increase efficiency and productivity by providing a quick and easy reference for common terms and concepts. Instead of searching through long articles or complex documents, or aimlessly browsing the web, you can simply look up a term in the glossary for a clear and concise explanation. Enhanced credibility and professionalism: A glossary of digital marketing terms can also increase your content's credibility and professionalism. By using industry-standard terminology and language, you can demonstrate your expertise and knowledge in the field and provide value and insight to anyone you interact with. Digital marketing is an essential skill in today's world, but for many people, the jargon and terminology can be overwhelming and confusing. That's why we wrote "Digital Marketing Demystified: A Clear and Concise Explanation of 861 Common Digital Marketing Terms." This book is a valuable resource for anyone who is new to digital marketing, or for those who are looking to expand their knowledge and expertise in the field. Whether you are a beginner or an experienced professional, "Digital Marketing Demystified" is an essential guide to the world of digital marketing. Don't let the jargon and terminology hold you back - get your copy today and start learning the skills you need to succeed in the digital world!



Influence

Author : Sara McCorquodale

Publisher : Bloomsbury Publishing

Page : 224 pages

File Size : 22,3 MB

Release : 2019-09-05

Category : Business & Economics

ISBN : 1472972007

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Book Description

Highly Commended by the 2020 Business Book Awards Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.



A Dictionary of Media and Communication

Author : Daniel Chandler

Publisher : Oxford University Press

Page : 673 pages

File Size : 48,77 MB

Release : 2020-02-21

Category : Social Science

ISBN : 0192578936

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Book Description

This authoritative and up-to-date A-Z covers all aspects of interpersonal, mass, and networked communication, including digital and mobile media, advertising, journalism, and nonverbal communication. This new edition is particularly focused on expanding coverage of social media terms, to reflect its increasing prominence to media and communication studies as a whole. More than 2,000 entries have been revised, and over 500 new terms have been added to reflect current theoretical terminology, including concepts such as artificial intelligence, cisgender, fake news, hive mind, use theory, and wikiality. The dictionary also bridges the gap between theory and practice, and contains many technical terms that are relevant to the communication industry, including dialogue editing, news aggregator, and primary colour correction. The text is complemented by biographical notes and extensively cross-referenced, while web links supplement the entries. It is an indispensable guide for undergraduate students of media and communication studies, and also for those taking related subjects such as television studies, video production, communication design, visual communication, marketing communications, semiotics, and cultural studies.



Terms of Service

Author : Jacob Silverman

Publisher : Harper Collins

Page : 362 pages

File Size : 14,87 MB

Release : 2015-03-17

Category : Social Science

ISBN : 0062282514

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Book Description

Social networking has grown into a staple of modern society, but its continued evolution is becoming increasingly detrimental to our lives. Shifts in communication and privacy are affecting us more than we realize or understand. Terms of Service crystalizes this current moment in technology and contemplates its implications: the identity-validating pleasures and perils of online visibility; our newly adopted view of daily life through the lens of what is share-worthy; and the surveillance state operated by social media platforms—Facebook, Google, Twitter, and others—to mine our personal data for advertising revenue, an invasion of our lives that is as pervasive as government spying. Jacob Silverman calls for social media users to take back ownership of their digital selves from the Silicon Valley corporations who claim to know what's best for them. Integrating politics, sociology, national security, pop culture, and technology, he reveals the surprising conformity at the heart of Internet culture—explaining how social media companies engineer their products to encourage shallow engagement and discourage dissent. Reflecting on the collapsed barriers between our private and public lives, Silverman brings into focus the inner conflict we feel when deciding what to share and what to "like," and explains how we can take the steps we need to free ourselves from its grip.