Business Communication, Study Guide
Author : William V. Ruch
Publisher : Prentice Hall
Page : 256 pages
File Size : 30,55 MB
Release : 1991-01
Category :
ISBN : 9780675221979
Author : William V. Ruch
Publisher : Prentice Hall
Page : 256 pages
File Size : 30,55 MB
Release : 1991-01
Category :
ISBN : 9780675221979
Author : Richard Wiegand
Publisher : Macmillan College
Page : 339 pages
File Size : 27,50 MB
Release : 1989
Category :
ISBN : 9780023307539
Author : Michael J. Rouse
Publisher :
Page : 280 pages
File Size : 26,60 MB
Release : 2002
Category : Business communication
ISBN :
This book delivers key personal and professional communication skills, specifically for a business context, that will complement and go beyond the generic skills covered in many more elementary books.
Author : Scott McLean
Publisher :
Page : 408 pages
File Size : 20,18 MB
Release : 2010
Category : Business communication
ISBN : 9781936126118
Author : Carol M. Lehman
Publisher : Cengage Learning
Page : 656 pages
File Size : 31,70 MB
Release : 2010-02
Category : Business & Economics
ISBN : 9780324782189
Author : Joep Cornelissen
Publisher : SAGE
Page : 297 pages
File Size : 14,67 MB
Release : 2011-03-17
Category : Business & Economics
ISBN : 1446209407
The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: - New chapters on strategic planning and campaign management, research and measurement and CSR and community relations - Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding - Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization. - New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters. - Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book. - Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links Praise for the Second Edition: "This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell 'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright, Corporate Relations Director, Diageo
Author : Jane Lockwood
Publisher : Routledge
Page : 320 pages
File Size : 34,31 MB
Release : 2021-04-20
Category : Business & Economics
ISBN : 1000339998
This book is an essential guide for anyone who wishes to develop successful business communication. It provides authentic and memorable workplace scenarios where learners become English communicators when solving authentic problems doing business together. The book aims to help learners: Use authentic workplace materials to solve problems using English Understand how language can be used as a lingua franca effectively when communicating Understand how intertextuality between shared spoken and written texts drives communication Improve communicative performance in spoken and written texts Become familiar with the communication realities of workplaces that are becoming increasingly technology driven and globalised This book will help learners become better equipped with communication strategies through its real life applicable and skills-based examples and will be a useful reference in the digital age.
Author : Jason L. Snyder
Publisher : Business Expert Press
Page : 141 pages
File Size : 38,26 MB
Release : 2014-01-31
Category : Business & Economics
ISBN : 1606496735
This handy guide to excellent business communications is perfect for anyone, whether preparing for a career, launching a career, or advancing in a career. Future savvy business professionals understand that every organization expects employees to be exceptional business communicators and this book will get you there. Inside, the authors lead you through the most frequently encountered business communication situations with a combined 30 years of marketing and communication experience. Their success will give you very accessible, entertaining, and informative answers to your questions. Also included are real anecdotes from business professionals from different industries.
Author : Margareta Petruţ
Publisher :
Page : 185 pages
File Size : 29,85 MB
Release : 2006
Category :
ISBN : 9789736474651
Author : Courtland F. Bovée
Publisher :
Page : 0 pages
File Size : 36,21 MB
Release : 2009
Category : Business communication
ISBN : 9780138155094
Study Guide for Business Communication Today