Internal Marketing


Book Description

A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.




Sport Policy


Book Description

This is a cutting-edge text which responds to the increasing importance of sport policy and its relation to public investment.




Sport and Social Entrepreneurship in Sweden


Book Description

This edited collection explores the concept of social entrepreneurship in sport, examining how it has been used in Swedish society to date. It explores how this approach in sport could also be used to address wider socio-political issues, including economic, political, cultural and pedagogical in European society. Sport and Social Entrepreneurship in Sweden explores different social entrepreneurship projects which have created new forms of activity and reached groups of children and young people previously disengaged in sport. The authors also highlight the growing momentum of this kind of entrepreneurship in Sweden after a period of societal upheaval that has resulted in a blurring of social borders and the founding of new organisational forms. This book contributes to the formation of a new field of research, involving theoretical and empirical work on the characteristics and possibilities of social entrepreneurship in relation to sport.




Sport Consumer Behaviour


Book Description

All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners. Written by three of the world’s leading sports marketing academics, it covers a wide range of areas including: social media and digital marketing the segmentation of the sport consumer market service quality and customer satisfaction sport consumer personalities and attitudes the external and environmental factors that influence sport consumer behaviour. These chapters are followed by a selection of international case studies on topics such as female sport fans, college sports, marathons and community engagement. The book’s companion website also provides additional resources exclusively for instructors and students, including test banks, slides and useful web links. As the only up-to-date textbook to focus on consumer behaviour in sport and events, Sport Consumer Behaviour: Marketing Strategies offers a truly global perspective on this rapidly-growing subject. This book is an invaluable resource for anyone involved in the sport and events industries, from students and academics to professional marketers.




Mining the Home Movie


Book Description

Features essays that combine research, critical analyses and theoretical approaches regarding the meaning and value of amateur and archival films. This book identifies home movies as methods of visually preserving history. It defines a genre of film studies and establishes the home movie as a tool for extracting historical and social insights.




Managing High Performance Sport


Book Description

Drawing on real-world case-studies of elite sport around the world, this book shows a conceptual framework for studying and analysing high performance sport and introduces the skills and techniques that managers and administrators will need to develop effective HPS programmes.




Social Sciences in Sport


Book Description

Social Sciences in Sport presents discipline-specific knowledge in the social sciences, which aids in understanding the problems and potential of contemporary sport practices and experiences. This interdisciplinary reference provides in-depth coverage of sport studies and 14 social sciences, drawing connections across these disciplines to illuminate key issues and illustrate possibilities for change. Written by leading figures in the social sciences, the book synthesizes theory and research in social science and sport into four distinct areas: • Identity, which discusses individual development and ethical considerations from history, philosophy, and psychology • Community, which considers anthropology, sociology, geography, and media studies when looking at sport in social groups • Capital, which draws research in status, wealth, power, and resources from economics, political science, and international relations • Governance, which discusses the enhancement of sport through law, social policy, management studies, and education Organized around these topics into four parts, this reference places sport in the broader social sciences, showing where researchers in kinesiology and other disciplines can augment their knowledge base. Noting the range of issues and concerns in today’s sport environment, readers will analyze the potential of a human development model in sport studies. Editor Joseph Maguire and an esteemed team of contributors present the evolution of sport in various social sciences. A stage-setting introduction explains the relevance of a social scientific perspective on sport and physical activity, and part introductions outline many relationships between the social sciences and sport. Chapters include a historical overview of the discipline or subject area, the core concepts and main theoretical perspectives in that area of expertise, critical findings, and the contemporary debates that characterize sport. Equipped with the social scientific knowledge and new perspectives from this essential collection, students and practitioners will be able to navigate classic and emerging issues in sport. Whether readers are social scientists considering sport as a subject of study or sport studies scholars attempting to make connections with the broader disciplines, Social Sciences in Sport promotes development of and through sport.




The Global Sporting Arms Race


Book Description

This title presents an international comparison of elite sports policies in six nations (Norway, Canada, Italy, Holland, the UK and Belgium). Drawing on research involving more than 1400 athletes, coaches, and performance directors, it evaluates and compares over 100 factors that lead to international sporting success.