Abduzeedo Inspiration Guide for Designers


Book Description

Brazilian designer Fábio Sasso, who has wildly popular design blog Abduzeedo, has created the definitive guide to design. This book features interviews with designers and offers tutorials on various design styles, an extension of what he does with his site abduzeedo.com. Each chapter addresses a particular style, e.g., Vintage, Neo-surrealism, Retro 80s, Light Effects, Collage, Vector, and starts off with an explanation about the style and techniques that go into that style. Next, the Abduzeedo Design Guide shows images from different visual artists illustrating each style. Fábio interviews a master of each style, such as, in the case of Retro Art, James White. Then he wraps up the chapter with a tutorial showing the elements and techniques for creating that style in Photoshop. Meant for beginning to intermediate designers as well as more experienced designers looking for inspiration, the book focuses on styles that can be applied both to web or print.




Technical Drawing for Fashion


Book Description

Technical Drawing for Fashion explains how to create a technical fashion drawing using a simple and straightforward step-by-step method, explained for those who wish to use Adobe Illustrator as well as for those who prefer to draw by hand. The second part of the book presents over 600 technical drawings of garment types, styles and construction details, the basic key shapes of which are shown alongside a specially created and photographed calico toile. Accompanying each illustration is a list of all the terms by which that garment is known. This unique presentation illustrates the relationship between the three dimensional garment and the two-dimensional drawing, allowing readers to really understand how to render technical drawings.




Design!


Book Description

Effective design inspiration for everyone, from crafters and artists to Sunday museum-goers. Professional artists, photographers, gardeners, and even chefs and hosts trying to set a pretty table will welcome this user-friendly, handsome exploration of design principles and processes. Through hundreds of photographs, plus an accessible text, even the most abstract design concepts, such as rhythm and balance, become easy to visualize and understand. Find out how to manipulate visual elements, work within the design space, create attractive symmetrical arrangements, establish a focal point, and much more. The sheer number and variety of images that illustrate each concept make it possible for even the most design-challenged beginner to visualize the principles and put them into practice. Examples of good design range from ceramics, jewelry, architecture, and painting to clothing design, hair styling, gardening, sushi, and vintage movie posters. Plenty of easy yet imaginative guided exercises allow you to experiment with each new principle on the spot. Every page offers delight, inspiration, and instruction.




The Design Book


Book Description

Design is a growing and important field these days. Of course, in order excel as a designer, you need to be deeply in touch with your creativity. Being a designer involves looking at something a different way from how everyone else looks at it. But just how do you learn to do that? And what do you know when you're a creative person, but your creative juices just aren't flowing? That's where the advice of The Design Book: A Guide Book for Designers comes in. A Design Book is actually a two-volume collection including two very popular books on creativity and innovation by acclaimed business author Can Akdeniz. The set includes Go Nuts: The Art of Creativity and Innovation and Kill the Normal: The Secrets of Revolutionary Designs.




Lead with a Story


Book Description

Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.




A World in HDR


Book Description

High dynamic range (HDR) photography lets you capture the myriad colors and levels of light that you can see in the real world, and the results are amazing photographs that run the gamut from super real to surreal. Explore this fantastic realm of photography through the unique vision of renowned travel photographer Trey Ratcliff. In this book, Trey shares his phenomenal HDR photographs as well as all the backstory on the adventurous circumstances of their origin. He also reveals the techniques he used to get the final shot. The breathtaking images gracing these pages and the author’s real-world advice for capturing and manipulating images will inspire you to create your own HDR magic. So Trey also includes his simple and straightforward tutorial that teaches you everything you need to know to make your own HDR photographs, whether you’re a beginner, amateur, or professional. A unique blend of practical and inspirational, this book features a breathtaking collection of HDR photographs engaging explanations of how the author achieved the image expert tips for achieving stunning results (and avoiding common mistakes) a foolproof HDR tutorial and software recommendations




Microinteractions


Book Description

It’s the little things that turn a good digital product into a great one. With this practical book, you’ll learn how to design effective microinteractions: the small details that exist inside and around features. How can users change a setting? How do they turn on mute, or know they have a new email message? Through vivid, real-world examples from today’s devices and applications, author Dan Saffer walks you through a microinteraction’s essential parts, then shows you how to use them in a mobile app, a web widget, and an appliance. You’ll quickly discover how microinteractions can change a product from one that’s tolerated into one that’s treasured. Explore a microinteraction’s structure: triggers, rules, feedback, modes, and loops Learn the types of triggers that initiate a microinteraction Create simple rules that define how your microinteraction can be used Help users understand the rules with feedback, using graphics, sounds, and vibrations Use modes to let users set preferences or modify a microinteraction Extend a microinteraction’s life with loops, such as “Get data every 30 seconds”




Where They Create


Book Description

Where they Create documents thirty studios where creativity takes place by showing the work of interior photographer Paul Barbera.




Line Let Loose


Book Description

As forms of drawing go, scribbling is the most basic: it is seen as playing a formative role in the drawings of both children and primates. Doodling, while still being a widespread phenomenon, is largely an adult preoccupation—a nomadic form of drawing typically produced during meetings and phone calls. But even though those who engage in it are not necessarily trained artists, automatic drawing is a more dramatic event, and the results of an absentminded or trancelike state are sometimes astonishing. Because of their amateur and spontaneous character, all three forms of drawing have been adopted by modern artists seeking to escape from the constraints of their professional skills. In Line Let Loose, David Maclagan shows that each of these marginal forms of drawing has its own history in spiritualism, surrealism, abstract expressionism, and psychedelic art. Referring to Klee, Pollock, Miro, Twombly, and LeWitt, as well as many lesser-known or anonymous artists, he traces the links between them and a pervasive notion of the spontaneous and ‘unconscious’ creation of forms in art. He suggests that the original novelty of these unconventional drawing processes has begun to wear off, and he explores their new situation in our modern digital culture.




Logo Design Love


Book Description

There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last