› › Adobe Analytics A Complete Guide 2020 Edition

Adobe Analytics For Dummies

Author : David Karlins

Publisher : John Wiley & Sons

Page : 407 pages

File Size : 41,63 MB

Release : 2019-04-02

Category : Business & Economics

ISBN : 1119446082

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Book Description

Use Adobe Analytics as a marketer —not a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively. Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space. Evaluate your marketing strategies and campaigns Explore implementation fundamentals and report architecture Apply Adobe Analytics to multiple sources Succeed in the workplace and expand your marketing skillset The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.



Adobe After Effects Classroom in a Book (2020 release)

Author : Brie Gyncild

Publisher : Adobe Press

Page : 575 pages

File Size : 48,3 MB

Release : 2019-12-09

Category : Computers

ISBN : 0136412041

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Book Description

Adobe After Effects Classroom in a Book (2020 release) is the best-selling guide to Adobe's powerful motion graphics program. The 15 project-based lessons in this book teach students step-by-step the key techniques for working efficiently in After Effects and delivering in the widest possible range of media types. In addition to the key elements of the After Effects interface, this revised edition covers new features and techniques. Learn how to create, manipulate, and optimize motion graphics for film, video, DVD, the web, and mobile devices. Gain hands-on experience animating text and images, customizing a wide range of effects, tracking and syncing content, rotoscoping, removing unwanted objects, and correcting color. Learn to create 3D content with both After Effects and Maxon Cinema 4D Lite (included with the software). The online companion files include all the necessary assets for readers to complete the projects featured in each chapter. All buyers of the book get full access to the Web Edition: A Web-based version of the complete ebook enhanced with video and multiple-choice quizzes.



Adobe Dimension Classroom in a Book (2020 release)

Author : Keith Gilbert

Publisher : Adobe Press

Page : 490 pages

File Size : 21,68 MB

Release : 2019-12-06

Category : Computers

ISBN : 0136583911

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Book Description

Adobe Dimension empowers graphic designers to create high-quality photorealistic imagery using 2D and 3D assets -- and if you have an Adobe Creative Cloud subscription, it's already included. Adobe Dimension Classroom in a Book (2020 release) offers complete hands-on training in 14 lessons that help you master it quickly and easily. Straight from Adobe Press, this is the latest in our best-selling series of official Adobe software training guides -- packed with self-paced lessons and downloadable files designed by Adobe training experts. Each chapter contains a project that builds on your growing knowledge of the program, and end-of-chapter review questions reinforce each lesson. Long-time Adobe design consultant and educator Keith Gilbert covers all you need to know about building scenes, applying and editing surface materials, customizing lighting, rendering, and much more -- even if you've never worked with 3D tools before! The online companion files include all the necessary assets for students to complete the projects featured in each chapter as well as eBook updates when Adobe releases new features for Creative Cloud customers. And all buyers of the book get full access to the Web Edition: a Web-based version of the complete eBook enhanced with video and interactive multiple-choice quizzes.



Adobe Photoshop Classroom in a Book (2020 release)

Author : Andrew Faulkner

Publisher : Adobe Press

Page : 825 pages

File Size : 32,95 MB

Release : 2019-12-09

Category : Computers

ISBN : 0136177417

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Book Description

Creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe Photoshop choose Adobe Photoshop Classroom in a Book (2020 release) from Adobe Press. The 15 project-based lessons show key step-by-step techniques for working in Photoshop, including how to correct, enhance, and distort digital images, create image composites, and prepare images for print and the web. In addition to learning the essential elements of the Photoshop interface, this revised edition for the 2020 release covers features like the new Object Selection tool, saving Cloud Documents for easy access from Photoshop on other devices such as the Apple iPad, removing objects with upgraded Content-Aware Fill, applying styles and objects such as gradients and shapes, instantly using redesigned Presets panels, and much more! The online companion files include all the necessary assets for readers to complete the projects featured in each chapter. All buyers of the book get full access to the Web Edition: A Web-based version of the complete ebook enhanced with video and multiple-choice quizzes



Adobe Experience Manager

Author : Ryan D. Lunka

Publisher : Pearson Education

Page : 369 pages

File Size : 37,46 MB

Release : 2014

Category : Business & Economics

ISBN : 0321928636

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Book Description

Adobe Experience Manager with CQ: Classroom in a Book is the definitive guide for marketing students who want to understand and learn to use CQ. It explains the business value, paradigms, and philosophy of the product and is a must-read before sitting down to work with developers. Marketing students will understand why CQ is constructed as it is so they can alter business processes and participate in successful implementation. They'll get insight into how to accomplish fundamental tasks to more effectively create and manage content. They'll also learn about common mistakes and how to avoid them. After reading this book, marketing students will understand: · The basics of content management in CQ · How to integrate CQ with other Adobe Marketing Cloud products · How to manage content that is targeted to specific audiences · The fundamental concepts that will help to create a smooth implementation Adobe CQ is an industry leading web content management system aimed at digital marketers. It is the foundation of the Adobe Experience Manager Solution and provides web-based applications for creating, managing, and delivering personalized online experiences.



Adobe Audition CC Classroom in a Book

Author : Maxim Jago

Publisher : Adobe Press

Page : 627 pages

File Size : 29,75 MB

Release : 2018-10-30

Category : Computers

ISBN : 0135228514

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Book Description

The fastest, easiest, most comprehensive way to learn Adobe Audition CC Classroom in a Book®, the best-selling series of hands-on so ware training workbooks, offers what no other book or training program does–an official training series from Adobe, developed with the support of Adobe product experts. Adobe Audition CC Classroom in a Book contains 17 lessons that cover the basics and beyond, providing countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. Purchasing this book includes valuable online extras. Follow the instructions in the book’s “Getting Started” section to unlock access to: • Downloadable lesson files you need to work through the projects in the book • Web Edition containing the complete text of the book, interactive quizzes, videos that walk you through the lessons step by step, and updated material covering new feature releases from Adobe What you need to use this book: Adobe Audition CC software, for either Windows or macOS. (Software not included.) Note: Classroom in a Book does not replace the documentation, support, updates, or any other benefits of being a registered owner of Adobe Audition CC software.



Web Analytics Demystified

Author : Eric T. Peterson

Publisher : Bookrenter

Page : 256 pages

File Size : 34,82 MB

Release : 2004

Category : Business & Economics

ISBN : 9780974358420

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Book Description



Spark: The Definitive Guide

Author : Bill Chambers

Publisher : "O'Reilly Media, Inc."

Page : 594 pages

File Size : 20,47 MB

Release : 2018-02-08

Category : Computers

ISBN : 1491912294

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Book Description

Learn how to use, deploy, and maintain Apache Spark with this comprehensive guide, written by the creators of the open-source cluster-computing framework. With an emphasis on improvements and new features in Spark 2.0, authors Bill Chambers and Matei Zaharia break down Spark topics into distinct sections, each with unique goals. Youâ??ll explore the basic operations and common functions of Sparkâ??s structured APIs, as well as Structured Streaming, a new high-level API for building end-to-end streaming applications. Developers and system administrators will learn the fundamentals of monitoring, tuning, and debugging Spark, and explore machine learning techniques and scenarios for employing MLlib, Sparkâ??s scalable machine-learning library. Get a gentle overview of big data and Spark Learn about DataFrames, SQL, and Datasetsâ??Sparkâ??s core APIsâ??through worked examples Dive into Sparkâ??s low-level APIs, RDDs, and execution of SQL and DataFrames Understand how Spark runs on a cluster Debug, monitor, and tune Spark clusters and applications Learn the power of Structured Streaming, Sparkâ??s stream-processing engine Learn how you can apply MLlib to a variety of problems, including classification or recommendation



Measuring the Digital World

Author : Gary Angel

Publisher : FT Press

Page : 322 pages

File Size : 16,89 MB

Release : 2015-11-20

Category : Computers

ISBN : 0134195132

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Book Description

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The definitive guide to next generation digital measurement; Indispensable insight for building high-value digital experiences! Helps you capture the knowledge you need to deliver deep personalization at scale Reflects today’s latest insights into digital behavior and consumer psychology For every digital marketer, analyst, and executive who wants to improve performance To win at digital, you must capture the right data, quickly transform it into the right knowledge,and use them both to deliver deep personalization at scale. Conventional digital metrics simply aren’t up to the task. Now, Gary Angel shows how to reinvent digital measurement so it delivers all you need to create richer, more compelling digital experiences. Angel shows how to transform “raw facts” about digital behavior into meaningful knowledge about your visitors... what they were trying to accomplish...how well you helped them... how you can personalize and optimize their digital experiences from now on... how you can use measurement to provide deep personalization at scale.



Adobe InDesign Classroom in a Book (2020 release)

Author : Tina DeJarld

Publisher : Adobe Press

Page : 849 pages

File Size : 35,55 MB

Release : 2019-12-20

Category : Computers

ISBN : 0136502741

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Book Description

Creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe InDesign choose Adobe InDesign Classroom in a Book (2020 release) from Adobe Press. The project-based step-by-step lessons show users the key techniques for working in InDesign. Designers will build a strong foundation of typographic, color, page layout, and document-construction skills that will enable them to produce a broad range of print and digital publications—from a simple postcard to an interactive Adobe PDF with form fields. The real-world tasks in this comprehensive book are presented in easy-to-follow lessons and are designed to train beginning Adobe InDesign users in the program—from fundamental features to powerful layout and output skills. The online companion files include all the necessary assets for readers to complete the projects featured in each lesson. All buyers of the book get full access to the Web Edition: A Web-based version of the complete ebook enhanced with video and multiple-choice quizzes.