Ads R Us


Book Description

ADS R US is set in a modern industrialised city in the near future, where advertising is a constant stream of inescapable information, and corporations sponsor everything from music to schools. Barrett Trent has been raised outside the mainstream society in a Luddite cult called Simplicity, but following the death of his uncle, he goes to live in the city with his Aunt Cara, Uncle Adrian and cousin, Taylor. But his aunt and uncle have a hidden agenda - they work for a company called Ads for Life, which promotes advertising and uses it covertly for political gain. They see Barrett as the perfect guinea pig for their experiments into the effect of advertising on an untouched mind. But Barrett may prove harder to crack than they think...




Political Advertising in the United States


Book Description

Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.




Reading Ads Socially


Book Description

This systematic and authoritative book provides an unrivalled guide to understanding ad culture. It shows how the logic of commodities permeates the ways we think about ourselves, our relationships and our desires. Richly illustrated and written with great clarity, it will be essential reading for anyone interested in ad culture.




Ad Critique


Book Description

This volume teaches advertising, marketing and management students how to effectively judge and critique creativity in advertising.




In Defense of Negativity


Book Description

Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other’s views and qualifications, voters—and the democratic process—benefit. In Defense of Negativity, Geer’s study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians’ personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, In Defense of Negativity concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.




Girls Like Us


Book Description

"Powerfully raw, deeply moving, and utterly authentic. Rachel Lloyd has turned a personal atrocity into triumph and is nothing less than a true hero.... Never again will you look at young girls on the street as one of 'those' women—you will only see little girls that are girls just like us." —Demi Moore, actress and activist With the power and verity of First They Killed My Father and A Long Way Gone, Rachel Lloyd’s riveting survivor story is the true tale of her hard-won escape from the commercial sex industry and her bold founding of GEMS, New York City’s Girls Education and Mentoring Service, to help countless other young girls escape "the life." Lloyd’s unflinchingly honest memoir is a powerful and unforgettable story of inhuman abuse, enduring hope, and the promise of redemption.




Simpler


Book Description

Simpler government arrived four years ago. It helped put money in your pocket. It saved hours of your time. It improved your children’s diet, lengthened your life span, and benefited businesses large and small. It did so by issuing fewer regulations, by insisting on smarter regulations, and by eliminating or improving old regulations. Cass R. Sunstein, as administrator of the most powerful White House office you’ve never heard of, oversaw it and explains how it works, why government will never be the same again (thank goodness), and what must happen in the future. Cutting-edge research in behavioral economics has influenced business and politics. Long at the forefront of that research, Sunstein, for three years President Obama’s “regulatory czar” heading the White House Office of Information and Regulatory Affairs, oversaw a far-reaching restructuring of America’s regulatory state. In this highly anticipated book, Sunstein pulls back the curtain to show what was done, why Americans are better off as a result, and what the future has in store. The evidence is all around you, and more is coming soon. Simplified mortgages and student loan applications. Scorecards for colleges and universities. Improved labeling of food and energy-efficient appliances and cars. Calories printed on chain restaurant menus. Healthier food in public schools. Backed by historic executive orders ensuring transparency and accountability, simpler government can be found in new initiatives that save money and time, improve health, and lengthen lives. Simpler: The Future of Government will transform what you think government can and should accomplish.




The R Book


Book Description

The high-level language of R is recognized as one of the mostpowerful and flexible statistical software environments, and israpidly becoming the standard setting for quantitative analysis,statistics and graphics. R provides free access to unrivalledcoverage and cutting-edge applications, enabling the user to applynumerous statistical methods ranging from simple regression to timeseries or multivariate analysis. Building on the success of the author’s bestsellingStatistics: An Introduction using R, The R Book ispacked with worked examples, providing an all inclusive guide to R,ideal for novice and more accomplished users alike. The bookassumes no background in statistics or computing and introduces theadvantages of the R environment, detailing its applications in awide range of disciplines. Provides the first comprehensive reference manual for the Rlanguage, including practical guidance and full coverage of thegraphics facilities. Introduces all the statistical models covered by R, beginningwith simple classical tests such as chi-square and t-test. Proceeds to examine more advance methods, from regression andanalysis of variance, through to generalized linear models,generalized mixed models, time series, spatial statistics,multivariate statistics and much more. The R Book is aimed at undergraduates, postgraduates andprofessionals in science, engineering and medicine. It is alsoideal for students and professionals in statistics, economics,geography and the social sciences.




Boyz 'r' Us


Book Description

It's a long, mad ride from Summer Bay!Chicks, babes, cars and music; bored kids and shouting mothers; fathers that suck on a bottle to put themselves to sleep; and TV sets blaring mindlessly. Race tensions are hotting up in Marrickville and the media want a gang war so badly that they nearly start one. As Mitch looks back on his time as former leader of the Tunderjets, he tells the searing story of a scene that in some ways, no matter how hard you try, you can never leave.




Beautiful Mess


Book Description

‘This is a strong, character-driven story from a talented playwright and novelist, which tackles some hefty issues with lightness and humour. It is an impressive debut.’ Books+Publishing Since Ava lost Kelly, things haven’t been going so well. Even before she gets thrown out of school for shouting at the principal, there’s the simmering rage and all the weird destructive choices. The only thing going right for Ava is her job at Magic Kebab. Which is where she meets Gideon. Skinny, shy, anxious Gideon. A mad poet and collector of vinyl records with an aversion to social media. He lives in his head. She lives in her grief. The only people who can help them move on with their lives are each other. The winner of the 2016 Text Prize, Beautiful Mess is funny and sad and a bit screwed up and romantic and absolutely real. In other words, a lot like life. Claire Christian is a novelist and playwright who lives in Brisbane. She has had three plays published by Playlab, and her play Bloom was shortlisted for the Griffin Award in 2009. She was one of YWCA Queensland’s 125 leading women of 2013. ‘A book full of heart and hope. Claire Christian’s voice leaps off the page, brimming with energy and verve.’ Judges' comments, Readings Young Adult Book Prize ‘A raw, affecting coming-of-age story that starts a conversation about mental health.' Readings ‘Beautiful Mess is a powerful, poignant novel about love, loss, and learning that even though we might feel cracked or broke at times, we are still beautiful...Claire Christian must be commended for tackling some of the most confronting themes in YA with sincerity and heart.’ Written Word Worlds ‘An engrossing read that brings together Ava and Gideon, two emotionally flawed and troubled characters not unlike Libby and Jack in Jennifer Niven’s Holding Up the Universe or Eleanor and Park of Rainbow Rowell’s book of the same title.’ Readings ‘Beautiful Mess tackles young adult issues head on, but with a lightness of touch that lifts it from the dark topics it explores. A debut novel with memorable, authentic characters that touch your heart, float into your life and leave you wanting more.’ Magpies ‘A truly touching story of young people trying to navigate their way through real problems. I highly recommend this novel and congratulate Claire on a great debut.’ Lamont Books ‘Claire is such a lovely bubble of positivity. I'm excited to see what she brings to Aussie YA.' Danielle Binks, Alpha Reader Beautiful Mess is a stunning read. Claire Christian has delivered a raw and moving debut with beautifully flawed, well-drawn characters who you can’t help but fall in love with.’ Gabrielle Tozer ‘Claire Christian delivers an honest and searing depiction of the flow-on effects of grief...A book with a lot of heart and hope and a useful compass for teens facing similar issues.’ Kids’ Book Review ‘Bittersweet and funny...A beautiful book with important words to say about mental health, love and brokenness.’ Paper Fury ‘Beautiful Mess is a wonderful reflection of complexities of adolescence. Palpable, poignant and captivating, the narration of two adolescents finding moments of solace in one another. Claire Christian is a captivating, compassionate and remarkable debut author composing a narrative that will linger long after the final page.’ Diva Booknerd ‘Beautiful Mess is the most sensitive explanation of depression and how it affects lives that I have ever read. If you read any other book and felt a bit uncomfortable about the depiction of depression, read this one and understand more. Recommend it to your teenagers, your students, your friends with teen kids. It might help them understand and recognise themselves in some of the pages.’ The Sapling ‘Tender and insightful...An enlightened look at youth suicide and mental health.’ New Zealand Herald ‘Claire has created an authentic and informative book for young adults, while also an enjoyable read.’ Tea in the Treetops ‘The characterisation is strong and works wonderfully with the sinuous dialogue. In these darkened lives there are some light and funny moments, cleverly crafted by Claire Christian...All libraries for young adults should stock at least one copy of this book.’ Reading Time ‘A raw, beautifully written story that sensitively tackles grief, suicide, self-harm and first sexual experience.’ NZ Women’s Weekly ‘A funny and sad rom-com that doesn’t sugar-coat the grittier parts of teenage angst.’ Readings Best Young Adult Books 2017 ‘The issues that are tackled in this book are important...Anxiety and depression, self-harm, suicide and grief are covered without making it feel like that’s all the book was written to do.’ Boffins Books ‘Beautiful Mess doesn’t shy away from how rough the teen years can be, but also demonstrates the possibilities of healing and provides quite a few laughs to boot.’ Readings 'The characters are engaging, and their emotional struggles are palpable...While the majority of the plot is dark and grim, support from caring adults and siblings brings about an ending that is realistic and hopeful. VERDICT Recommended for most public library young adult collections.’ School Library Journal ‘Tender and absorbing, this debut novel from Australia tackles challenging topics...with an open and loving hand. It deals with myriad emotions and allows the healing process to be organic. The sweetness of the characters rises above the darkness they carry, and their honest desire for acceptance...will resonate with a wide range of readers.’ Booklist