Journal of Public Policy and Marketing
Author : Thomas C. Kinnear
Publisher : American Marketing Association
Page : 188 pages
File Size : 35,69 MB
Release : 1984-05
Category : Business & Economics
ISBN :
Author : Thomas C. Kinnear
Publisher : American Marketing Association
Page : 188 pages
File Size : 35,69 MB
Release : 1984-05
Category : Business & Economics
ISBN :
Author : Paul N. Bloom
Publisher : JAI Press(NY)
Page : 240 pages
File Size : 47,70 MB
Release : 1987
Category : Business & Economics
ISBN : 9780892325818
Author : B. G. Peters
Publisher : Edward Elgar Publishing
Page : 232 pages
File Size : 36,94 MB
Release : 2021-02-26
Category : Political Science
ISBN : 1789908272
In this updated second edition, internationally renowned scholar B. Guy Peters provides a succinct introduction to public policy and illustrates the design approach to policy problems. Peters demonstrates how decision-makers can make more effective choices and why a design approach to public intervention can improve policy formulation.
Author : Kellow, Aynsley
Publisher : Edward Elgar Publishing
Page : 416 pages
File Size : 15,25 MB
Release : 2021-08-27
Category : Business & Economics
ISBN : 1788979125
This comprehensive Handbook provides an analysis of the key issues, accomplishments, and challenges of research and practices related to the interactions between business and public policy.
Author : Nripendra P. Rana
Publisher : Springer Nature
Page : 337 pages
File Size : 33,20 MB
Release : 2019-11-11
Category : Business & Economics
ISBN : 3030243745
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Michael Moran
Publisher : Oxford University Press, USA
Page : 997 pages
File Size : 44,29 MB
Release : 2008-06-12
Category : Political Science
ISBN : 0199548455
This is part of a ten volume set of reference books offering authoritative and engaging critical overviews of the state of political science. This work explores the business end of politics, where theory meets practice in the pursuit of public good.
Author : Bruce I. Newman
Publisher : SAGE
Page : 186 pages
File Size : 30,54 MB
Release : 1999-07-02
Category : Business & Economics
ISBN : 0761909591
Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.
Author :
Publisher :
Page : 916 pages
File Size : 48,98 MB
Release : 1989
Category : Creative ability in technology
ISBN :
Author : Phil Harris
Publisher : SAGE
Page : 624 pages
File Size : 25,20 MB
Release : 2005-07-15
Category : Business & Economics
ISBN : 9780761943938
Drawing on the expertise of leading figures in the field, this handbook provides an overview of public affairs and government relations for students, CEOs, association executives, politicians, lobbyists and business managers.
Author : Michael Hill
Publisher : SAGE
Page : 248 pages
File Size : 27,75 MB
Release : 2002-09-16
Category : Political Science
ISBN : 9780761966296
Bringing the major current insights in implementation research and theory together, Public Policy, Implementation and Governance reviews the literature on public policy implementation, relating it to contemporary developments in thinking about governance. The text stresses the continuing importance of a focus upon implementation processes and explores its central relevance to the practice of public administration. In light of the changing nature of governance, Hill and Hupe suggest strategies for both future research on and management of public policy implementation. Their basic approach is two-fold: firstly, to understand the process of implementation and secondly, to address how one might control and affect this process. Re-exploring the state of the art of the study of implementation as a sub-discipline of political science and public administration, this book will be essential reading for students and researchers in public policy, social policy, public management, public adminstration and governance. `This is an excellent and much needed book. Hill and Hupe have provided a well written and highly accessible account of the development of implementation studies which will be immensely valuable to everyone concerned with understanding implementation in modern policy making.' - Professor Wayne Parsons, University of London