Author : FRANK DAPPAH
Publisher : OSTRICH PUBLISHERS
Page : 96 pages
File Size : 30,64 MB
Release :
Category : Business & Economics
ISBN :
Adventures in Marketing Automation is a simple but comprehensive guide on how any small business owner or entrepreneur can use the power of social media, email, SMS, and other tools to help automate their entire marketing systems. All in an effort to grow a more efficient and profitable business.
Author : Jeff LeSueur
Publisher : John Wiley & Sons
Page : 372 pages
File Size : 22,82 MB
Release : 2007-08-31
Category : Business & Economics
ISBN : 047012542X
In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before. Expertly explaining the components of marketing automation and their application and benefit to the marketing process, Marketing Automation shows you how to develop more effective and targeted direct marketing campaigns, from the planning and execution of promotions to the complete leveraging of marketing to increase your profits. Designed to get you quickly up to speed, you will discover: * How to evolve complex, yet agile, customer communication strategies * Ways to focus already limited marketing resources on the right opportunities * Advice on viewing, tracking, and measuring results * How to optimally use current software applications to empower you to effect stronger, more responsive marketing programs Straightforward and balanced, this essential guide presents a new and better way to strengthen your competitive position by using your precious customer data to increase your bottom line. Required reading for executives, marketing managers, and anyone needing to know the essentials of maximizing the profitability of every customer relationship for their business, Marketing Automation makes every marketing dollar count with a sound road map all executives can understand and follow.
Author : Brian Coles
Publisher : Brian Coles
Page : 170 pages
File Size : 26,68 MB
Release :
Category : Business & Economics
ISBN : 8797293504
A new twist on how to get the best out of your Marketing Automation platform Don't settle for the traditional business books that will send you to sleep, reap the benefits from Brian's journeys around the world and his decade's worth of Marketing Automation experience, all in one book. This isn't just another book about marketing automation, it's also how marketing and you can thrive in your organisation.
Author : Simone Guercini
Publisher : Edward Elgar Publishing
Page : 185 pages
File Size : 23,75 MB
Release : 2023-12-11
Category : Business & Economics
ISBN : 1035312875
The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers’ decision making within the industry’s growing utilisation of AI.
Author : Patrick Gilbert
Publisher :
Page : 344 pages
File Size : 48,67 MB
Release : 2020-11-16
Category :
ISBN : 9781632217684
Machine learning and automation are disrupting every industry-Advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions. Google AdWords, as we once knew it, no longer exists. We have officially entered the age of automation, and there's no turning back. In Join or Die, Patrick Gilbert shares how he transformed AdVenture Media into a modern, automation-driven advertising powerhouse. From the failures and mistakes that nearly lost the agency multiple clients and millions in revenue, to the exaltation of successful breakthroughs, Join Or Die is brutally transparent, honest and best of all, practical. Gilbert's writing is replete with specific strategies you'll be able to implement in your own campaigns right away. Gilbert also elucidates how the technology that powers the most profitable campaigns actually works, arming his readers with the knowledge to apply automation and machine learning successfully across the entire spectrum of digital advertising channels. If you follow Gilbert's automation playbook, you'll realize the machine isn't your enemy, but a friend in need of your guidance. But the machine waits for no one. Join, or die.
Author : Mathew Sweezey
Publisher : John Wiley & Sons
Page : 326 pages
File Size : 24,92 MB
Release : 2014-04-14
Category : Business & Economics
ISBN : 1118772229
Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more. Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation This book provides an easy-to-understand introduction to the tools and technology, helping you evaluate your current processes, choose the appropriate tools, and follow best practices in making the most of them Written by Mathew Sweezey, Marketing Automation Evangelist at Pardot (ExactTarget), a leading provider of marketing automation solutions Covers working with the marketing lifecycle, evaluating your assets, integrating marketing automation with CRM and with other processes, nurturing your leads, and using marketing automation to reach buyers via e-mail, social media, and more Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness.
Author : Uwe Hannig
Publisher : Springer Nature
Page : 466 pages
File Size : 27,41 MB
Release : 2023-05-02
Category : Business & Economics
ISBN : 3031200403
This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved. It also outlines what can be expected in the future such as the automation of corporate communication and Human Resources. The range of topics spans from the creation of a valid data base in the context of applied AI for realizing predictive intelligence and the effects of data regulations such as the European General Data Protection Regulation (GDPR) when addressing customers and prospects to recommendations for selecting and implementing the necessary IT systems. Experts also report on their experiences in regard to Conversion-rate-optimization (CRO) and provide tips and assistance on how to optimize and ensure the highest RoI for marketing and sales automation. A special focus will be placed on the dovetailing of marketing and sales and the management of the customer journey as well as the improvement of the customer experience.
Author : Being David
Publisher :
Page : 24 pages
File Size : 19,10 MB
Release : 2019-08-06
Category :
ISBN : 9781087482057
"The scariest moment is always just before you start" - Stephen KingIf you are getting started with Marketing Automation, it could be scary - funny sounding jargons, new terminologies, the quantum of information Google throws at you, hundreds of MA vendors pushing their tools at you. There are a gazillion questions suddenly in front of you - - What tools are available? - Which one is the best & cheapest? - How to implement? - What are the metrics to monitor? - Where do I get started?- Do I focus on the marketing activities or reading the blogs?- How much could I afford to spend per month? This book is a result of the learning & experiences along the way. This is a crisp, concise & no-nonsense book.Reading this book will get you Marketing Automation ready in a day. Then you will figure out how easy Marketing Automation is & will keep the ball rolling.
Author : Uwe G. Seebacher
Publisher : Springer Nature
Page : 754 pages
File Size : 23,1 MB
Release : 2021-05-03
Category : Business & Economics
ISBN : 3030542920
This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book. The book not only builds on the existing classic literature for industrial goods marketing but also – and much more importantly – finally closes the gap towards the rapidly growing ecosystem of modern B2B marketing terms, instruments, products, and topics. Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation. The book as a whole reflects the B2B marketing journey so that the readers can directly connect the content to their own experience and use the book as a guide in their day-to-day work for years to come.
Author : Gerardus Blokdyk
Publisher : 5starcooks
Page : 316 pages
File Size : 44,25 MB
Release : 2020-02-07
Category :
ISBN : 9781867326182
What marketing automation software do you have? Which processes do you currently have established between your Sales and Marketing teams? Is take-over time all that matters? Do automation tools prevent you from doing things like posting image updates? Are data quality issues constraining your effectiveness? This premium Software Marketing Automation self-assessment will make you the assured Software Marketing Automation domain leader by revealing just what you need to know to be fluent and ready for any Software Marketing Automation challenge. How do I reduce the effort in the Software Marketing Automation work to be done to get problems solved? How can I ensure that plans of action include every Software Marketing Automation task and that every Software Marketing Automation outcome is in place? How will I save time investigating strategic and tactical options and ensuring Software Marketing Automation costs are low? How can I deliver tailored Software Marketing Automation advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Software Marketing Automation essentials are covered, from every angle: the Software Marketing Automation self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Software Marketing Automation outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Software Marketing Automation practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Software Marketing Automation are maximized with professional results. Your purchase includes access details to the Software Marketing Automation self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Software Marketing Automation Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
